india premium motorcycles market forecast and opportunities, 2017 - superbikes, sportsbikes, cruiser
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2012
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India Premium Motorcycles Market Forecast & Opportunities, 2017
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India Premium Motorcycles Market Forecast & Opportunities, 2017 Page 3
Table of Contents
1. Analyst View
2. India Premium Motorcycles Market
a. Market Size
i. Sales
ii. Volume
b. Market Share
i. By Company
ii. By Engine Segments
iii. By Region
3. Market Dynamics
a. Drivers
b. Restraints
4. PEST Analysis
5. Policy & Regulatory Landscape
a. Market Trends & Opportunities
i. Grey Market Changing Landscape
ii. Increasing Biking Culture
iii. New Players Entering the Market
iv. Upcoming Models
v. Proportionate Sale of Accessories
6. Competitive Landscape
a. Harley Davidson
b. Hyosung
c. Honda
d. Yamaha
e. Suzuki
f. BMW
g. Ducati
7. Strategic Recommendations
8. Disclaimer
India Premium Motorcycles Market Forecast & Opportunities, 2017 Page 4
List of Figures: Figure 1: India GDP Vs Inflation 2002-2011 Figure 2: Indian Population 2000-2011 (Million) Figure 3: Indian Premium Motorcycle Market Size, By Sales (Rs. Crores), 2009-11 Figure 4: Indian Premium Motorcycle Market Size Forecast, By Sales (Rs. Crores), 2012-17 Figure 5: Indian Premium Motorcycle Market Size, By Volume (units), 2009-11 Figure 6: Indian Premium Motorcycle Market Size Forecast, By Volume (units), 2012-17 Figure 7: Indian Premium Motorcycle Market Share, By Company, 2009 Figure 8: Indian Premium Motorcycle Market Share, By Company, 2010 Figure 9: Indian Premium Motorcycle Market Share, By Company, 2011 Figure 10: Indian Premium Motorcycle Market Share Forecast, By Company, 2017 Figure 11: Indian Premium Motorcycle Market Share, By Engine Segments, 2011 Figure 12: Indian Premium Motorcycle Market Share Forecast, By Engine Segments, 2017 Figure 13: Indian Premium Motorcycle Market Share, By Region, 2011 Figure 14: Indian Premium Motorcycle Market Share Forecast, By Region, 2017 Figure 15: Indian Premium Motorcycle Accessories Market Size, By Value (Rs. Crores), 2009-11 Figure 16: Indian Premium Motorcycle Accessories Market Size Forecast, By Value (Rs. Crores), 2012-17 List of Tables: Table 1: Growing High Net worth Individuals, By Country, 2009-10 Table 2: New & Upcoming Models, Year 2012 Table 3: Import Duty on CBU’s Table 4: Depreciation Rates, per year
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India Premium Motorcycles Market Forecast & Opportunities, 2017 Page 5
1. Analyst View
India is moving faster than its early old days as Indian markets are providing global level
products which were not available few years back. Time is changing and India is leading the
race from being one of the nascent stage markets to a flourishing market amongst global
nations. This advancement is supported by the growing Indian population base which
currently stands at XX Billion with proportionately rising Millionaire base along with rising
national GDP which grew by XX% to USD XX in 2011 from its previous 2010 figure of USD
XX.
The year 2007 was seen as new dawn for the premium motorcycle market when Indian
ministry relaxed the emission and importing norms & standards for the XX segment premium
motorcycles. This move was in the joint consideration to the relaxation of imports of Indian
mangoes to U.S. whereas American cult brand Harley Davidson to enter Indian premium
motorcycles market. This was the first move which lured and pushed several premium
brands into the premium battleground. Yamaha took the first mover advantage and launched
its top premium bikes in the same year. Later in 2009, Japanese biggies such as Suzuki and
Honda with Italian major Ducati entered the market with their range of offerings. German
motoring major BMW and U.S bad boy Harley Davidson entered the market in the year 2010
while South Korean technology major Hyosung and Kawasaki rushing in the Indian market in
2011. While further, Italian players such as Aprillia, Cagiva, etc. are anticipated to enter the
market by 2012 end.
Indian market has been witnessing a huge spurt in the two wheeler sales where premium
motorcycles currently grab a miniscule share. Premium motorcycles could well be defined as
motorcycles with engine capacities of 650 cc and above, which are finding plenty of takers in
the Indian market as compared to its launch year 2007 figures. The market grew more than
XX percent selling over XX units in 2011, which is expected to grow more than XX per cent
India Premium Motorcycles Market Forecast & Opportunities, 2017 Page 6
in 2012 whereas the market holds a lot of untamed potential which is further expected to
reach to more than XX unit sales figures by 2017 end growing at a CAGR of around XX%.
This nascent staged premium motorcycle market is currently more than XX Crores in 2011
which stood at mere XX Crores in the year 2009. The average selling prices of these
premium motorcycles are expected to go down in the near future as CBU’s are anticipated to
turn to CKD’s and further localization of major expensive components would take place
which would slash down the price to a greater extent. It is anticipated that average selling
prices will reduce up to more than XX% due to the future happenings and meanwhile buyer
would notice a huge price difference in the current products from XX% custom duty on
CBU’s to XX% duty on CKD’s units. 2017 is anticipated to be the year of surprises where the
market is anticipated to reach to XX Crores by the year end growing at CAGR of around
XX%.
2009 was rather a monopolistic year for the Japanese majors grabbing around XX% of the
total market share where Yamaha alone captured around XX% of the market leaving minor
share for others to play. 2010 was a year for Harley Davidson which captured huge market
share of around XX% with its lucrative product offerings. 2011 was a year for the new
entrant south Korean manufacturer Hyosung which easily managed to grab around XX%
same as the market share of Harley Davidson with its 650cc speed monsters leaving the
other major manufacturers in chase with Ducati with XX%, Honda with XX%, Suzuki with
XX%, BMW with XX% and Yamaha with XX% which shows the rapidly changing dynamics
of premium motorcycle manufacturers in India. By 2017, Hyosung is anticipated to lead the
race with Triumph and select few others as the new entrants in the race.
The market has been continuously witnessing the wind change in the preference of the
premium motorcycle customers where in 2011, XX% of the sales were for the 800cc-1000cc
motorbikes while 2017 would witness a new paradigm shift towards 650cc-800cc motorbikes
which is anticipated to capture around XX% of the market share then.
India Premium Motorcycles Market Forecast & Opportunities, 2017 Page 7
The metropolitan cities are leading the sales race with Mumbai, Bangalore and Delhi being
the fattest and hottest markets for this premium motorcycle segment whereas 2017 would
witness new and emerging sales trends in Guwahati, Indore, Jaipur, Goa, etc. where the
sales would be almost close to XX% of the then total figure.
There has been several drivers promoting the current market holding such as growing HNI
base, increasing young generation base, relaxed emission norms, homologation norms
eased, increasing Motor sports in India, launch of super bike driving schools and increasing
premium motorcycle riding clubs.
Future is anticipated to be on the brighter side for the companies who have entered the
Indian market till 2011 as they would be the major game changers as they would completely
show their presence by 2017. Whereas the companies who are expected to enter the market
by 2012 end would only land up grabbing a miniscule share by 2017. More and more
powerful machines are anticipated to be introduced in the market as riders are expecting to
juice out the thrill till its last drop by these mean machines.
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