india newsletter 03.2012

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India-Austria Newsletter | 1

INDIA NEWSLETTERPublished by the Embassy of India, Vienna

Year 2 | Issue 15 | March 2012

Special Report IndIan LeatheR InduStRy

new Section IndIan GaStROnOMy

2 | India-Austria Newsletter

News

NEwS of INtErEStSnapshot of February Highllights

ECoNoMIC GrowtH

1Prime Minister’s Economic Advisory Council chairman C rangarajan said the

final estimate of economic growth is likely to be a little above 7 percent, as industrial pro-duction normally increases in the last quar-ter. According to the advanced estimates released by the Central Statistical organi-sation (CSo), the GDP growth is pegged at 6.9 percent this fiscal, due to a sharp slowdown in manufacturing, agriculture and mining sectors. “My own estimate is that it would be around 7 percent. However, there is still a possibility that when the revised es-timate comes, it will be slightly higher. As in-dustrial production increases in the last quar-ter, growth rate is likely to be 7 percent or more, rangarajan said. the current estimate is sharply lower than the 9 percent projec-tion for 2011-12 made by the government.

forEIGN trADE

2India’s exports grew at their fastest pace in three months in January, taking cumu-

lative shipments close to the full-year target of $300 billion but the government warned the next fiscal could be difficult due to con-tinued global uncertainty. while exports rose 10.1% to $25.4 billion, imports increased at double the rate to $40.1 billion, leaving a gap of $14.7 billion, government data showed. “Even if we export as much as we did in the last two months of the previous fiscal, we willstill be in the vicinity of $300 bil-lion,” Commerce Secretary rahul Khullar said.

JoINt VENtUrES

3Italian luxury major Canali has entered into a 51:49 joint venture with Genesis

Luxury fashion, which currently has distribu-tion rights of Canali-branded products in In-dia. the company also plans to invest rs 7.65 crore in India. the joint venture company will now sell Canali branded products in India exclusively. Canali had sought approval from the foreign Investment Promotion Board (fIPB), which gave its clearance last month. “India is a market with a remarkable poten-tial still to be exploited. By teaming up with Genesis Luxury we are confident we will be in a better position to strengthen our leader-ship in Indian luxury menswear market,” said Stefano Canali, general manager and third generation of the Canali family in business.

4tata Consultancy Services, India’s larg-est information technology services

provider, announced a joint venture with

Mitsubishi Corporation, to increase penetra-tion in Japan, the world’s second largest It market. with an initial investment of $5 mil-lion from tCS, the company will have 60 per cent holding in the JV, to be named Nippon tCS Solution Centre. It will also establish a nearshore delivery centre in Japan and have 1,500 employees. for tCS, the JV is part of a strategy to increase presence in that market. At present revenue from Japan is less than $100 million for the firm. with this JV, it expects revenue to touch $500 million in the next four to five years.

5Sahara India has set up a construction joint venture with 110-year-old American

real estate company turner Construction Co, a subsidiary of German construction group Hochtief, and the Acropolis Capital Group, a special situation investment and develop-ment firm. the JV company, Sahara turner Construction, will build integrated townships called Sahara City Homes and other Sa-hara India projects in India worth $25 billion over the next 20 years. Projects worth $2.5 billion will be completed over the next five years."the JV will also undertake third party construction projects," said Subrata roy, chairman and managing director of Sahara India, which will initially invest $100 million and hold 63% in the JV.

6reliance Industries (rIL) and russian rub-ber giant Sibur, Eastern Europe’s largest

maker of petrochemicals, announced the for-mation of a joint venture company called re-liance Sibur Elastomers that aims to become the fourth largest supplier of butyl rubber - an input for tyres - in the world. the company will produce 100,000 tons of butyl rubber per year at a new plant located in the in-dustrial complex in Jamnagar, Gujarat that also contains the world’s largest greenfield refinery. the JV will be the first manufacturer of butyl rubber in India, and will cater to the demand for synthetic rubber from the Indian automotive industry.

7US companies are looking at forming joint ventures with their Indian counter-

parts in the areas of engineering, information technology, data entry and healthcare, ac-cording to Ms Susan Au Allen, President and Chief Executive officer, the US Pan Asian American Chamber of Commerce Educa-tion foundation. Addressing the captains of industry in a programme organised by the federation of Andhra Pradesh Chambers of Commerce and Industry on the occasion of a US trade delegation visit, she said Indian

small companies could explore the possibility of expanding to the US.

CoNSUMEr SPENDING

8Consumer spending in the country is likely to grow nearly four times in a dec-

ade to $3.6 trillion by 2020, driven by rising incomes and aspirations, widespread me-dia proliferation and better physical reach across the country, says a study released last month by Boston Consulting Group and industrial body Confederation of Indian In-dustry ( CII), which says the overall consumer spending in 2010 was $977 billion. the study report is entitled ‘the tiger roars - How a billion plus people consume and shop’.

INVEStMENt

9IBM has launched ‘Centre of Excel-lence (CoE) for Smarter Commerce' at

the India Software Lab, Bangalore, to offer solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organisations across In-dia, South Asia and Asia Pacific. According to a press statement, the centre will include 25 technical experts selected from the B2B and commerce enterprise marketing man-agement teams from the Lab.

10German auto major Mercedes Benz plans to invest €50 million by 2014 in

its plant in Chakan near Pune and roll out about five compact premium cars in India over the next two years to regain its numero uno position from BMw. the Stuttgart-based company will also introduce 10 new models in India, quickly after their global launches by 2015. "India is an important growth mar-ket for us. we see high demand for our A and B Class segments in India. we plan to enlarge our dealer network and ramp up production capacities," said Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars. He, however, refused to divulge the ex-act investments in India. the company has so far invested €100 million in India .

11Steinbach & Partner, the Germany-based global executive search and Hr

consultancy firm, has entered the Indian mar-ket and set up a wholly-owned subsidiary, headquartered in Pune. “Pune was a natural choice for us to start India operations, since it is home to over 200 German companies and over 1,500 German professionals that are engaged in the auto and engineering businesses,” Mr Sebastian Steinbach, Direc-


News

tor and Board Member, Steinbach & Part-ner, said. “In the next 2-3 years, we will start our centres in Mumbai, New Delhi and Ban-galore, and initially focus on sectors like au-tomotive, engineering and life sciences,” said Mr ramgopal rao, President and Country Head, Steinbach and Partner Executive Consultants India Private Ltd. He added that the company was targeting revenue of €1 million from its Indian subsidiary in the first three years of operations.

MAJor DEALS

12tata Consultancy Services said it has signed a multi-year, multi-million euro

contract with Europcar, a car rental com-pany in Europe.the European company's It subsidiary Europcar Information Services has selected tCS to manage It services devel-opment for its french operations. tCS did not specify the exact size of the deal. for tCS, this strengthens its presence in france and marks expansion of its travel, transpor-tation and hospitality industry unit, said the statement. this unit has over 4,000 consult-ants and over 50 customers worldwide.

13Hero MotoCorp, the world's larg-est two-wheeler maker, has signed

a technology-sharing deal with US motor-cycle firm Erik Buell racing (EBr), a year after ending a 27-year-old pact with Ja-pan's Honda Motors. Munjals-owned Hero MotoCorp will buy technology from EBr without sharing profits or ownership. After its December 2010 breakup with Honda, the Indian company had been scouting for new technology to compete better in the do-mestic two-wheeler segment where it holds 56% market share. Hero MotoCorp, earlier known as Hero Honda, competes with Ba-jaj, tVS, Honda and Yamaha in the domestic two-wheeler segment, which is forecast to grow 10%-12% in the next fiscal year.

INforMAtIoN tECHNoLoGY

14Infosys and wipro have been named among the top seven vendors in the

world of smart-grid software, a recent re-search report of GtM research has said. Smart grids are those that have electrical devices with embedded software that can give out a fund of data in order that the grid may be better managed. Software is a key part of smart grids. GtM research, a well-known greentech research company, sought to find out who the Big fish are in each seg-ment of smart grid software. Under the head ‘Utility systems development and integration, data analytics and cyber security’, GtM has named seven companies. Infosys and wipro are in the elite company of five other global

giants – IBM, oracle, Siemens, Accenture and Schneider Electric.

ENErGY

15the Norwegian Minister for Environ-ment and International Cooperation,

Mr. Erik Solheim called on the Union Minister of New and renewable Energy, Dr. farooq Abdullah in New Delhi. During the talks Dr. Abdullah said that the Indian Government is taking active interest in setting up the pro-posed fund in collaboration with DfID, UK and Norway for promoting off-grid solutions in the field of renewable energy. Highlighting the achievements made by India in the area of solar and wind energy Dr. Abdullah said that the renewable energy can substantially reduce consumption of kerosene and diesel. the Indian side expressed interest in collabo-rating with Norway in the field of off-shore wind energy. Norwegian side while welcom-ing this invited a team from India to study the floating barrage wind farms in Norway.

16A project funded by the research Council of Norway, involving a ma-

jor Norwegian r&D company, Elkem Labs, titan Energy Systems Ltd, based in Hydera-bad, and Dr B.V. raju Institute of technology, an engineering college located in Andhra Pradesh, is seeking to test the feasibility of a cost effective solar grade silicon for use in solar modules. “the use of solar grade silicon, with lower purities compared to polysilicon used in manufacture of silicon chips, wafers etc., will bring down the cost of deploying solar modules by about 25-30 per cent. this has been researched by us in Norway and we are seeking to test this through this association,” said Dr Jan Vedde, Product Development of Elkem Solar AS, research. the agreement by Elkem with titan Energy and the institute is part of the protocol for co-operation in clean energy technologies entered between the Governments of India and Norway.

17Minister of Agriculture, Environment, Sea and Spatial Planning of Portugal,

Mrs. Assuncao Cristas met Minister of New & renewable Energy Dr. farooq Abdullah in New Delhi. the two sides discussed possibili-ties of enhancing cooperation between the two countries in the field of renewable en-ergy. Dr. Abdullah underlined the progress made by India in wind and solar energy. He said India would like to cooperate with Portugal in wave and off-shore energy. Dr. Abdullah also suggested that private sec-tors of both the countries should cooperate in promoting renewable Energy in the two countries and offered to provide all possible assistance in this direction.

INtErNAtIoNAL

18on the occasion of signing of the MoU with US Department of Labour

in washington DC, Shri Mallikarjun Kharge, Union Minister for Labour & Employment said: “the road map laid down in this MoU-will facilitate very close cooperation and interaction between our two countries and bring about improvements in the life of work-ers and their working conditions.” He also expressed happiness that India and the USA are signing the MoU for cooperation in the areas of Skill Development, Youth Employ-ment, occupational Safety and Health and Mines Safety and expressed the hope that this MoU will help in increasing know-how in the areas of accreditation systems, self-reg-ulation and auditing through collaboration, exchange and sharing of ideas, etc with USA.

19Lithunia sought greater inflow of in-vestments from India in the fields of It,

solar energy, machinery and joint research in various other sectors. the country, which is located on the shores of Baltic Sea, is keen on more Indian investments, said Min-ister Counsellor with Embassy of republic of Lithunia in India. She said Lithunia would en-courage small and medium businesses, add-ing that Indian investors could also consider joint production for obtaining the ‘Made in EU’ label. Lithunia enjoys trade surplus with India, she said. “we want more Indian ex-ports to take place,” she said. In 2010-11, Indian exports to Lithunia stood at USD 81.78 million, while India’s imports from the country stood at USD 125.45 million. Major items of imports from Lithunia were fertiliser, iron and steel and chemical products among others. India’s export basket was pharmaceuticals, textiles, consumer goods and cosmetics among others.

EDUCAtIoN

20the richard Ivey School of Business (Ivey) is expanding its footprint in In-

dia through its partnerships in areas of case study preparation, research and executive education. they signed a Memorandum of Understanding (MoU) with the Management Development Institute (MDI), Gurgaon, for development of India-focussed business case studies and distribute them globally. further, Ivey will also be developing an executive development programme for a large Indian telecom player. the partnership with MDI will look at training high-potential faculty and case writers in case writing and case teaching process, developing a case writing and case teaching culture in Indian manage-ment schools, and expanding the research networks of the institutions.


News

INDIA-AUStrIA BILAtErAL NEwSLatest India-Austria-related Headlines

INDIA-AUStrIA BILAtErAL trADE rEPortJanuary-November Report

KtM LAUNCHED IN INDIA

together with its Indian partner, the Aus-trian motor-bike producer KtM aims for

entering India. with 12 million sold motor-bikes in 2011, India is the world´s largest motor-bike market. for 2012, market growth is estimated to reach 15%. KtM´s Indian partner Bajaj already has a market share in India of 20%. the second-largest producer disposes of an optimal distribution system for KtM´s motorbikes, KtM is convinced.

In the past, Bajaj and KtM developed the model “Duke 125”, which was launched in Europe in 2011. Now, KtM´s CEo Stefan Pierer and Bajaj´s CEo rajiv Bajaj present-

ed the “Duke 200” in New Delhi. As a result, this is KtM´s initial step towards the Indian market. the Austrian supplier expects sales of 20,000 motor-bikes in the first year.

“with this first step, 34 flagship-stores will be solely to KtM´s disposal. this year, 6 further stores will be opened. together with 40 service partners, KtM should become the premium supplier in India´s market.” KtM´s CEo Pierer emphasized.

“Duke 200” is the first model being offered world-wide. for KtM, this is a “major step in the implementation of the global product strategy and the expansion toward emerg-ing markets.”

ANDrItZ rECEIVES orDEr to EqUIP IN-DIAN HYDroPowEr PLANt

Under a contract with North Eastern Elec-tric Power Corporation Ltd. (NEEPCo),

Andritz Hydro will deliver the equipment for the new Pare hydropower plant in District of Papumpare, Arunachal Pradesh. the scope of supply comprises design, delivery, installa-tion and commissioning of the complete elec-tromechanical equipment, including two ver-tical francis turbines (output 55 Mw each), generators, main inlet valves, control and protection system, power and control cables and additional equipment. the order is ex-pected to be completed at the end of 2013.

INDIA’S EXPort to AUStrIA INDIA’AS IMPort froM AUStrIA

SItC ItEM 2010 2011 Change % of total 2010 2011 Change % of total

5 Chemicals 61509490 57874370 -5.9% 11.11% 65142266 58186982 -10.7% 7.86%

51 org. chemicals 18723718 9214880 -50.8% 1.77% 31937334 26562697 -16.8% 3.59%

54 Med. & pharm. prod. 34188700 39586725 15.8% 7.60% 12567820 10702291 -14.8% 1.45%

6 Manufact. goods 76675036 99093245 29.2% 19.02% 150405970 242891761 61.5% 32.81%

65 textile yarn, fabrics 36348657 43664017 20.1% 8.38% 3609676 4156499 15.1% 0.56%

66 N-metal. minerals 15484525 19357202 25.0% 3.72% 33148195 37260374 12.4% 5.03%

67 Iron and steel 4650561 7782566 67.3% 1.49% 69474402 143538410 106.6% 19.39%

69 Manuf. of metals 12406200 17799030 43.5% 3.42% 19265014 34347579 78.3% 4.64%

7 Mach.& trans. equip. 118988226 138677118 16.5% 26.62% 285135820 338828518 18.8% 45.77%

71 Power gen machinery 8616666 13902057 61.3% 2.67% 38733308 50030536 29.2% 6.76%

74 Gen.ind. machinery 17497771 22712542 29.8% 4.36% 58672392 71035208 21.1% 9.60%

77 Elec. machinery 35023558 43326915 23.7% 8.32% 51923341 67360922 29.7% 9.10%

78 road vehicles 46375662 48565648 4.7% 9.32% 9857541 8161947 -17.2% 1.10%

8 Misc. manuf. articles 167422081 194283171 16.0% 37.29% 54596094 70937060 29.9% 9.58%

84 Appar. & cloth. Acces. 100266703 114150004 13.8% 21.91% 156784 160763 2.5% 0.02%

85 footwear 38500881 51149683 32.9% 9.82% 14841 80249 440.7% 0.01%

87 Sci & control. instrum. 1978274 3076100 55.5% 0.59% 27193431 40498843 48.9% 5.47%

89 Misc. man.articles, 12522276 9024012 -27.9% 1.73% 23391797 26321658 12.5% 3.56%

totAL 450288010 520964140 15.7% 577936541 740253299 28.1%

for the period January-November 2011, India’s exports to Austria increased by 15.7% to €520.96 million, being the

positive trend strongly pushed by a 13.8% increase in exports of Apparels and clothing accessories, 20.1% increase in textile Yarns/fabrics and a 32.9% increase in exports of footwear, all of which combined account for more than 40% of India’s total exports to Aus-tria. other export areas that have registered

considerable positive marks are: Electrical Machinery (+23.7%) and General Industrial Machinery (29.8%). A significant decrease has been observed in the exports of Chemi-cals, most specifically organic Chemicals, which has halved its last year’s volume.

India’s imports have increased by 28.1% to €740.25 million in the period January-No-vember 2011 y-o-y. trade has been driven

by the increase of imports of Iron and Steel (+106.6%), Manufactures of Metal (+78.3%), Power Generating Machinery (+29.2%), General Industry Machinery (21.1%) and Scientific and Controlling Instruments (+48.9%). following the decrease of exports of Chemicals, a slight decrease in imports by -10.7% has also been observed for the same category.


Interview

q&A: JIM HAGEMANN SNABE, Co-CEo of SAPBusiness Interview

SAP, the world largest provider of en-terprise application, reported that its 2011 numbers were one of the best in

40 years, indicating enterprise spending on technology continues. It says it is confident of achieving its target of $26 billion in revenue by 2015. Jim Hagemann Snabe, co-CEo, talks about the trends. Edited excerpts:

q: what has been the growth driver for the company’s performance?

A: we have seen growth across regions. In constant currency, we have grown 25 per cent. while the emerging markets have grown faster, even Europe, which has been under pressure, has grown 21 per cent. It proves our strategy of focusing on innovation was right. we are seeing that even in this uncertainty, customers are willing to invest if innovation is right and especially if it helps them manage better during these times.

q: Your guidance for 2012 also sounds bull-ish. what trends are you seeing in It spend-ing?

A: we have been market leaders in busi-ness suites and analytics. on top of that, we decided on three new technologies — mo-bile computing, in-memory computing called HANA and cloud. this meant we go beyond the efficiency question. we are seeing our-selves emerge as the preferred choice to help a company innovate, whether it’s about analysing market trends or customer behav-iour better.

If you see our 2011 numbers because of the investment in these new technologies, our core business is becoming more and more im-portant. our plan for 2012 is to compete for leadership in five segments — our core mar-ket offering in application and analytics, mo-bile initiatives, that grew the fastest in 2011, and leadership in database and the cloud. the combination of these five is unique in the industry and this is driving growth for us.

q: How has the company’s bet on new in-novation done?

Extremely well. we have seen extreme trac-tion in mobile solutions. we had a target of reaching euro 100 million by the end of 2011; we have overshot that. we can more than double that target in 2012. HANA, our in-memory solution, is the fastest growing prod-uct in our history. In q4 alone, we did euro 100 million. In the cloud segment, we are en-tering with our acquisition of Successfactors; there, the growth rate will be enormous. we

earlier had little presence in the cloud, but with Successfactors, we are now number two.

q: How has the Indian market grown for SAP?

A: India is one of the fastest growing markets globally. In q4, we saw triple digit growth in India. In terms of technology adoption, we have seen uptake in solutions for mobility and in-memory computing and our flagship product, HANA. for us, the Asia-Pacific and Japan grew 30 per cent and India grew more than 100 per cent.

q: what trends do you see in enterprise technology adoption in India?

A: In the past, when we came up with new innovation, it was first adopted by the west, and then we would bring it to the emerg-ing markets. what is happening now is the reverse. the way mobility is being adopted in India, it seems you have jumped a gener-ation of tech adoption. Mobile is becoming the preferred way to reach a billion people at low cost. we see the adoption of mobile

solutions in markets like India and China

grow faster compared to other geographies.

Even in case of in-memory computing, the

volume of data generated here is significant.

the only way to understand this data is to

move it into main memory. In the past two

years, we have been ahead of competition.

q: How important are the emerging markets

going to be for SAP’s 2015 roadmap?

A: traditionally, we have seen very strong

traction in the emerging markets. we dou-

bled our investment in these markets long

ago. we have over the last five years invest-

ed heavily in India (SAP has 6,000 employ-

ees here). In September last year, we also

announced an ambitious plan to invest $2

billion in China by 2015. we see the results of

these investments — China is growing more

than 60 per cent annually and India by more

than 100 per cent.

“In India, it seems you have jumped a generation of tech adoption”


Articles

INDIA toPS US IN USING SMArtPHoNE to Go oNLINE Mobile Survey

LESSoNS froM EUroPE’S LArGESt PortMobile Survey

India still has a long way to go increasing its smartphone penetration but those who are already connected seem to be using

it heavily.

A recent mobile survey conducted by IPSoS and Google reveals that Indian smartphone users are accessing the Internet more than their counterparts in the US.

According to the survey, 56 per cent of smartphone users in the country access the Internet multiple times a day, nearly 40 per cent surf the Net at least once a day and only 6 per cent never use their phone for connecting to the web. In comparison, 11 per cent of smartphone users in the US never use their device to access the Net and 53 per cent use it to surf multiple times a day.

EMAILS, SoCIAL NEtworKING

Indians also score higher when it comes to

accessing emails and social networking sites on their smart phones. According to survey, about 76 per cent of smartphone users in In-dia access social networking sites on their devices compared to 54 per cent in the US.

“the survey reiterates our belief in ‘mobile first’. Culturally, even beyond the well-edu-cated, mainstream Indians are technology curious and device savvy. we believe that the Internet-like telephony did, is making the leap from wired Internet to mobile, and hundreds of millions of Indians will go online on their mobile devices,” said Mr Lalitesh Katragadda, Country Head, India Product, Google India, told Business Line.

“At Google, we are building a powerful, sim-ple, personable mobile ecosystem that helps every user be connected as they want and when they want to,” he added.

the survey reveals the usage of smartphone between the age group of 18- 29 is the highest in the country. while 36 per cent of all smartphone owners in India are in this age group, only 17 per cent are in the 30 to 49 age group.

MUSIC toPS tHE CHArt

In terms of usage, 77 per cent of smartphone owners listen to music, while 33 per cent use it for playing games and 32 per cent read newspapers or magazine.

According to Canalys, Indian smartphone market stood at 3 million units in the third quarter of 2011 up from 1.7 million units in the same period in 2010. the Google sur-vey points out that 66 per cent of existing smart phone users believe they would access the Internet more through their handhelds in the future.

Mr Chris Hoornaert, Port Ambas-sador, Port of Antwerp (Belgium), called on fIEo (federation of

Indian Export organisations) and held dis-cussions with Mr Ajay Sahai, DG & CEo. Mr raj Khalid, India representative, Port of Antwerp, and Mr Vinod Pal, Director, fIEo, was also present.

Mr Hoornaert informed that the port of Ant-werp is the fastest route to Europe as 60% of Europe’s purchasing power can be reached in a day. He informed that the port has a steel terminal with large warehousing where exporters cut and shape their products to suit their buyer’s requirement. Antwerp port

is connected with the hinterland by road, rail and barges and is trying to reduce the movement of cargo by road and replace it by rail to cut transport costs.

Mr Sahai observed that several shipping lines including Shipping Corporation of India operate regular service to Antwerp from Mumbai, Chennai and other Indian ports and several Indian companies have been routing their goods through Antwerp. He noted that all terminals at Antwerp are run by private companies unlike India, which in-deed has a greater role in port efficiency. He mentioned that, fIEo would welcome a proposal from the Port of Antwerp, highlight-

ing the benefits for various sectors, besides chemical and petrochemicals, which could be disseminated to Indian companies who could use the port facilities for making the supply chain more effective.

DELHI AND HYDErABAD AIrPortS GEt toP GLoBAL rANKINGInternational Airport Ranking

the airports of Delhi and Hyderabad have been ranked among the top air-ports of the world in the airport serv-

ices quality (ASq) by the global body, Air-ports Council International (ACI).

while Hyderabad’s rajiv Gandhi Airport retained the number one position for the second year in a row among 49 airports handling 5-15 million passengers per annum (mppa), Indira Gandhi International Airport

came fourth in a group of 19 airports in the 25-40 mppa category.

Mumbai’s CSt International Airport, run by GVK-led consortium, ranked in the 15-25 mppa category, the ACI said.

while the Indian airports ranked among the top in different categories, the ACI declared Incheon in Seoul, Changi in Singapore, air-ports in Hong Kong, Beijing and Shanghai Pudong as the overall top ‘best airports

worldwide’.

the rankings were done on the basis of a global ASq survey by the ACI of 153 air-ports, including 6 Indian ones.


Articles

INDIA’S HUMAN rESoUrCE DIVIDENDBy K.A. Badarinath, Financial Chronicle, New Delhi

Come what may, India has distinct advantage on demographics and the dividends are bound to come

over next forty years. And, this distinct ad-vantage and dividends would continue to be powered by the ideas, skilled human re-source and its young population raring to go.

Much has been written and talked about this advantage. As a US-based Boston Con-sulting Group study put it: this advantage has presented an opportunity for India worth $ 200 billion in annual revenues, 40 million new jobs by 2020 and turn the country into an enviable power house of human resource to the world.

As per projections of Census of India, the official agency tracking population, the country will house an overwhelming 486.86 million young men and women by 2030. this by far, will be the largest chunk of world’s population if trained can power the global economic power engine spread across sec-tors like manufacturing, services, agriculture and trade.

India’s distinct advantage becomes all the more amplified given the shortages of hu-man resource likely to be faced by nations across the globe: be it USA, Europe, China, Japan etc.

Ed Potter, formerly President of the US Em-ployment foundation in the American work-force report way back in 2001 predicted that USA would face workforce shortage of 36 million by 2031. Similarly, German Insti-tute of Economic research has estimated ten years back that the country may have to ei-ther import or outsource work for 1.2 million people to counter its ageing workforce.

It is not just US and Germany, Japan would need 600,000 immigrants a year to make up for workforce shortages that it is bound to face as per a report in UK-based news-paper, the Guardian. Same is the case with United Kingdom that may have to import trained young workforce to fill in the gaps in its industry, services and government.

Another large country that would face hu-man resource shortages is China. As per a projection made by US Census Bureau, Chi-na will have 10 percent shortage in working population in age group of 15 - 59 years by 2030. the shortages may accentuate ow-ing to ‘one child policy’ that the country has consciously adopted to keep the population explosion under check.

Now, there are arguments for and against the ‘demographic advantages’ and possi-ble ‘demographic dividends’ that Indian can reap. And, the jury is out as to what would be its implications for Indian economy and its people.

In this context, quoting Prime Minister Man-mohan Singh on India’s demographic ad-vantage is pertinent. time and again Prime Minister Singh has identified that significant investments and infrastructure that will have to be made in education and skills develop-ment for millions of youth.

Nobel Laureate Amatya Sen has rightly pointed out that unless the Indian population is prepared for positively exploiting the de-mographic window available, the large un-employed population could become a ‘drag on the nation’. As per a BCG study, there are 37 million unemployed youth in India, a substantial chunk that is educated.

while the education and health infrastruc-ture continues to be expanded, Indian skilled youth have begun servicing the global in-dustry especially in education, healthcare, financial services, tourism, hospitality and several other services industries. So much so, that the information technology based industry in India has evolved into $ 50 billion venture. Undoubtedly, today India is already with a large workforce that works for the global industry albeit remote.

the new wave of economic liberalization and linkages with world economy provides an ample opportunity for the trained work-force in India itself as demand for goods and services increase; merchandise exports grow rapidly and also farm sector expansion with attendant development of food and dairy sector.

Aggressive acquisitions that are being made by Indian large corporates internationally and integrating them with manufacturing facilities back home have added a new dimension to the demographic issue. for in-stance, the tatas acquiring the iconic Jaguar and Land rover have led to integration of workforce from the two continents, Asia and Europe.

Hence, priority may be given to meeting the skilled workforce shortages back home in several sectors like information technology, textiles, handicrafts, garments and engineer-ing goods before considering shortages else-where.

Even the global shortages would most ef-fectively would be serviced ‘remote’ with evolution of cutting edge technologies like 4G telecom services and cloud computing apart from advancement in internet protocol based tV. Even if India were to meet some of the human resource shortages globally, it may not lead to large-scale movement of its people but over 80 percent services would be managed remotely.

However, there are services like health-care where professionals are required to be present in ‘person’. Engineers, doctors and teachers may have to be on the spot to provide these services though tele-medicine, online medical services and e-education are in the vogue. Alternatively, the manufactur-ing capabilities will have to be exported by India to meet the shortages for goods and services in both western Europe, US, russia, Japan etc.

“As Prime Minister Singh said, rapidly impart-ing skills and retooling our young workforce through large investments in related infra-structure and training continues to be a big

“Battles of this century will be fought and won on power of ideas, skilled human resource and young population”


Articles

Now, oUtSoUrCE rESEArCH worK to SCIENtIStS of toP UNIVErSItIESEducation/Research Case Study

EUroPEAN UNIoN HoPEfUL of HIGHEr fDI IN INDIAEU-India Highlight

challenge” said roopen roy, managing di-rector of Deloitte and touhe Consulting, an independent consultancy.

overhauling education system that is al-ready on reform path seems to be the way that India can reap dividends from the de-mographic advantages that it has over next 30 years. for instance, the government’s

decision to set up 100 technical training institutes in collaboration with the indus-try through public private partnership is a pointer. Similarly, setting up super-specialty healthcare and related education institutes would lead to producing world class sur-geons and specialists. Investing billions of dol-lars in universal education would also aid this campaign for tapping this ‘window’ of demo-

graphic advantage.

Indian National Knowledge Commission headed by Sam Pitroda had said, “our youth can be an asset only if we invest in their capabilities. A knowledge-driven gen-eration will be an asset. Denied this invest-ment, it will become a social and economic liability.” And, this seems to be very apt.

A company that employs a number of re-searchers to work on a complex problem can instead outsource it to scientists and researchers from top Indian academic institu-tions to find a solution. that’s what Xerox In-dia research, the youngest global research lab of the $22-billion leading company, is doing.

through a concept called open Innovation, Xerox India research has brought together top-notch scientists, along with the compa-ny’s researchers and engineers, to work on complex projects that Xerox wants to imple-ment.

And the partnership is not restricted to the India centre, but researchers from global Xerox research labs have access to the “best of the Indian brains” in this global hub, Ms Meera Sampath, Director of Xerox research Centre India, recently toldBusiness Line.

open Innovation is today the core of Xerox India research. the centre has eight partner-

ships with top academic institutions, including IIt-Madras, IIt-Bombay, IIt-Kharagpur, Indi-an Institute of Science, IIt-Mandi and Srishti Labs.

research partnerships cover a broad range of topics such as cloud computing, services marketplace design, multi-lingual technology development, personalised information de-livery, video-based patient monitoring and rural technology initiatives, she said.

Even before Xerox started its research centre in India in 2010, the company decided that this lab would be built on a model of ‘open innovation’ and started working with local universities. Xerox has such a model in the US and Europe but in India this will be the fundamental to how “we operate,” she said.

Ms Sampath said the India centre acts as a traditional research lab with its own re-searchers collaborating with colleagues in other global labs. In addition, the lab is a central hub to connect people from the Eu-

rope, US, with institutes like IIt-Madras, IIt-Kharaghpur and the School of Design.

“one of the goals internally is that every re-searcher hired in India will not only work on their core research work, but also with one or two open innovation projects. for us, it is not the size of the people we have inside the lab, but it is the strength and size of this whole ecosystem that we are building. Every university gives an opportunity for us to work with one or two professors and three or four students,” she said.

It is not just more people working for you, but also tapping in to a skill that “we may not develop as a core competency in-house.” within the company we have researchers working on cloud computing but for things like user design it makes sense to tap experts outside and leverage their expertise. for the students too, this helps as they are working on projects that are inspired by the business needs,” she said.

the European Union, India’s leading partner in terms of trade and investment, is hopeful of higher foreign direct investment in India in the coming years.

“Europe is India’s largest source of foreign di-rect investment with a stock of 34.4 billion eu-ros and India’s investments in Europe is also fast reaching 7 billion euros. there is scope to grow much more.

“European fDI in India for instance is half the amount of that in China, or a quarter of that in russia, or a fifth of that in Brazil,” European Commission President Jose Manuel Durao Barroso said at a conference ‘EU-India: A strategic relationship in an evolving world’ organised by fICCI.

EU investment in India is bigger that of the US

and Japan combined, Barroso said.

the European Union is India’s first partner in terms of trade and investment - in 2010 the European Union imported over 40 billion Eu-ros worth of goods and services from India.

overall bilateral trade amounted to 87.3 bn Euros. the first ten months of 2011 showed continued growth in EU trade with India. Exports and imports both grew by 20 per cent between the first ten months of 2010 and the same period of 2011, with exports amounting to 33.4 bn and imports to 33.3 bn.

Europe is also one of India’s major partners in the field of economic and development cooperation, particularly in the areas of education and social actions, Barroso said.

“the recent evolution of the trade figures

between us is impressive, but there is poten-

tial to have much larger flow of goods and

investment. In times of global uncertainty, cre-

ating such economic anchors is of paramount

importance,” he said.

we need to remain committed to unlock-

ing all the potential of the relationship. this

would also be entirely consistent with the

Indian government’s agenda of reform and

opening up the economy. we need to move

ahead with our trade negotiations in order

to achieve a balanced and ambitious trade

agreement, encompassing tariffs, services

and procurement, Barroso said.


Industry

LEAtHEr AND LEAtHEr ProDUCtSIndian Industry Sector Close-Up

the impressive growth of the Indian leather sector over the past four dec-ades makes for fascinating reading

during which the industry has grown from a mere cottage industry to a thrust Industry earning valuable foreign exchange for the country and from a mere exporter of raw hides & skins and leathers, to a reliable sup-plier of high quality leather products and footwear.

the major transformation of the industry hap-pened during the 1980s and 1990s when many manufacturing units of value added products came-up. the economic liberaliza-tion programme implemented in 1991, the de-reservation process of the leather indus-try which was initiated in phases from 2001, allowing 100% fDI through automatic route, the enactment of Micro, Small and Medium Enterprises Development Act in 2006 and the major policy initiatives announced in the foreign trade Policy and Indian Leather Development Programme (ILDP), have all played a crucial role in the development of the industry.

the Indian Leather Industry has now become a right destination for not only sourcing but also for Joint Ventures/technical Collabo-rations due to the pro-active efforts of the Government of India.

In the last four decades, the export of leath-er and leather products from India has in-creased from US $ 114.17 million in 1970-71 to an all time high value US $ 3844.86 million in 2010-11. Value added leather products and footwear now constitute about 80% of exports from the Indian Leather Sector.

In the last 8 eight year period too, the ex-ports have shown consistent growth except in the year 2009-10 where the exports de-clined due to the adverse impact of global economic slowdown.

MAJor MArKEtS

European Union with a share of 65.48% is a major market for the Indian Leather Sector. Country-wise, the major markets are Ger-many with a share of 14.34%, UK 12.80%, Italy 11.52%, USA 8.72%, Hong Kong 8.11%, france 7.07%, Spain 6.31%, Netherlands 3.98%, Belgium 2.02%, U.A.E.1.92%, Australia 1.30%. these 11 countries together accounts for nearly 78.09% of India’s total leather products export. India’s Export of Leather & Leather Products to the European Union has increased from US $ 1719.76 million in

2005-06 to US$ 2517.51 million in 2010-11. Similarly, India’s export to USA has increased from US $ 318.36 million in 2005-06 to US $ 335.10 million in 2010-11

SHArE of DIffErENt ProDUCt SEG-MENtS IN EXPort

Leather footwear 37,98% finished Leather 21,09% Leather Goods 21,19% Leather Garments 10,43% footwear Components 5,59% Sadlery and Harness 2,24% Non-Leather footwear 1,47%

MAJor HIGHLIGHtS

the Indian Leather Industry has many strengths and achievements to its credit. the major ones are :

1. the Indian Leather Industry is among the top ten foreign exchange earners for the country and hence holds a prominent place in the Indian economy.

2. the leather industry is an employment intensive sector, providing job to about 2.5 million people, mostly from the weaker sec-tions of the society. women employment is predominant in with about 30% share.

3. with India endowed with 21% of world cattle & buffalo and 11% of world goat & sheep population, its leather industry is be-stowed with an affluence of raw materials.

4. India has a very strong tanning base. tra-ditional knowhow combined with application of modern tanning techniques have made the Indian tanning industry earn an important place in the global leather market. the Indi-an tanning Industry, which produces 2 billion sq.ft. of leather annually, meets about 10% of the global requirement of leather.

5. India is the second largest footwear pro-ducer after China, having an annual Produc-tion of 2065 million pairs. there is a huge

domestic retail market in India for footwear and hence 1950 million pairs produced by India constituting 95% production, are sold in domestic market. on the export front, foot-wear accounts for 45.05% share in Indian Leather sector’s total exports, with men’s footwear being the major item of export. Nevertheless, export of Ladies and Children footwear from India have witnessed signifi-cant growth in the recent years.

6. Indian Leather Garments industry is the second largest producer with an annual pro-duction capacity of 16 million pieces and is also the third largest global exporter.

7. India is the fifth largest global exporter of Leather Goods & Accessories including Saddlery & Harness with an annual produc-tion capacity of 63 million pieces of leather articles, 52 million pairs of Industrial gloves & 12.50 million pieces of Harness & Saddlery items. these items accounts for 23.44% share of India’s total export.

8. renowned institutions like Central Leather research Institute (CLrI), footwear Design and Development Institute (fDDI), National Institute of fashion technology (NIft), Cen-tral footwear training Institute (CftI) provide the required technical support & consultancy services to the industry in areas of Environ-ment Management, Product Design And Development, Human resources Develop-ment etc,.

oPPortUNItY IN INDIAN LEAtHEr SECtor

the decreasing production base in Europe and price competitiveness of Indian Leather Industry has made the buying community to increasingly look at India as an alternate sourcing option. Besides, several European manufacturers are looking for technical col-laborations and joint ventures in India, in view of the significant export prospects and the growing domestic market in the India.

worldwide, the demand for leather and leather products is on the increase with glo-bal imports increasing from USD 77 billion in 2000 to USD 115 billion in 2009. Growing at a rate of 6% p.a., the global trade is project-ed to rise to USD 245 billion in 2020. Hence India has vast scope to achieve a greater share in global leather trade in next 5 years.

thus Indian leather industry’s export would more than double in the coming five years with tremendous opportunities for additional employment generation in Indian leather


Industry

sector as well as allied industries. Besides, the domestic market is also expected to double in the next 5 years. All these present immense opportunity not only for the domes-tic players but for overseas manufacturers as well for overall growth and development.

ProDUCt AND MArKEt DIVErSIfICAtIoN

the objective of the Indian leather industry is to go-in for product and market diversifica-tion strategies so as to further increase its share in the global market. As part of this, there is a need to increase export of ladies and children footwear and also non-leather footwear in the footwear segment and go in for design and fashion oriented innovative products in the other segments.

Similarly, even while consolidating and ex-panding presence in the traditional markets of Europe and USA, the Indian leather indus-try is looking to penetrate potential markets like Japan, russia, Canada, Australia, New Zealand, Brazil etc,.

Besides the above, countries like Bangla-desh & Sri Lanka offers vast market oppor-tunities for Indian footwear Components & Accessories sector in view of the increasing production base for footwear & leather goods in these Asian Countries.

EMPHASIS oN BILAtErAL AND MULtILAt-ErAL Co-oPErAtIoN

while the wto regime which favours open, equitable, predictable, non-discriminatory

and rule-based multilateral trading regime has opened-up new markets for the Indian Leather Industry, the initiatives of Govern-ment of India in promoting bi-lateral and multi-lateral trade through trade agree-ments have also benefitted the industry. So far, we have so concluded a number of free trade Agreements and Preferential trade Agreements. these agreements will provide greater market access to Indian exporters in regions like ASEAN, Japan, Korea etc., be-sides SAArC countries. further, negotiations are going-on for trade agreement with Eu-ropean Union.

oPPortUNItY for INVEStMENtS

100% foreign Direct Investment (fDI) is per-mitted in the leather industry through auto-matic route. the industry friendly Govern-ment policy and also the increasing domestic market in India for leather, leather products and footwear provides immense opportunity to the overseas entrepreneurs and manufac-turers to establish their own production units in India or enter into Joint Ventures and tech-nical Collaborations.

fUtUrE oUtLooK

the Government of India had identified the Leather Sector as a focus Sector in its for-eign trade Policy 2004-09 and 2009-14 in view of its immense potential for export growth prospects and employment genera-tion. Accordingly, the Government is also implementing various Special focus Initia-

tives under the foreign trade Policy for the growth of leather sector. with the implemen-tation of various industrial developmental programmes as well as export promotional activities; and keeping in view the past per-formance, and industry’s inherent strengths of skilled manpower, innovative technology, increasing industry compliance to internation-al environmental standards, and dedicated support of the allied industries, the Indian leather industry aims to more than double its export performance in the next 5 years and resultantly create additional employment op-portunities for overall one million people.

CLE’S ProACtIVE roLE IN DEVELoPMENt of LEAtHEr INDUStrY

the Council for Leather Exports, an autono-mous organization under the Ministry of Commerce and Industry has been playing a pro-active role in the overall growth and development of the Indian leather industry. Besides its core areas of functioning namely market development and export promotion, market research and policy & procedures, the Council has also diversified into areas like infrastructure development and skill de-velopment too. on account of the proactive role, the Council’s membership strength has been showing a positive growth since the past 4 years with the number of members increasing from 2188 in 2008-09 to 2675 as on January 19, 2012.

If you are interested in tie-ups with Indian Manufacturers / Exporters of Leather & Leather Products or simply want to sell your Brands or engaging franchisees in India, this is the entry portal for your business:

www. leatherindia.orgtel: +91- 44- 28594367 | fax: +91- 44- 28594363/64 | Mr. D. Saalai Maraan

Big Player: Bata IndiaLeading Indian Company in the Leather Segment

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe

organization.

Incorporated as Bata Shoe Company Pri-vate Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In January 1934,

the foundation stone for the first building of Bata’s operation - now called the Bata. In the years that followed, the overall site was doubled in area. this township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe in-dustry to receive the ISo: 9001 certification.

the Company went public in 1973 when it changed its name to Bata India Limited. today, Bata India has established itself as India’s largest footwear retailer. Its retail net-work of over 1200 stores gives it a reach / coverage that no other footwear company

can match. the stores are present in good locations and can be found in all the metros, mini-metros and towns the Company oper-ates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.

BAtA - toDAYSells over 45 million pairs of footwear yearlyServes over 120,000 customers every daySells through over 1200 retail storesoperates 5 manufacturing facilitiesEmploys more than 6800 people


trade Shows/Exhibitions

Karnataka, one of the top-five indus-trialized States of the country with 5 per cent of India’s population contrib-utes to over 6 per cent of the nation’s

economy. Some of its distinguishing strengths are in the areas of ItI IteS,

Biotechnology, Pharmaceuticals, r&D, Engineering, Aerospace, Mines & Minerals, Automotive, Energy and

textiles.

with opportunities in virtually every facet of today’s economy, the State is a veritable treasure trove for investors. Government of Karnataka is commit-ted to playing the role of a catalyst and facilitator to maintain the State’s

recognition as India’s preferred invest-ment destination.

the Global Investor’s Meet, a bien-nial investment summit organized by

the Government of Karnataka in Ban-galore is an initiative in this direction.GIM 2010 was a grand success and

received an outstanding response -investment commitments worth rs.

approx. 60 billion EUr were received from global and national industries and the event saw participation of

over 7000 delegates, 2000 compa-nies and 21 countries.

Now, the Government of Karnataka (GoK) is organizing GIM 2012 on 7th & 8th June 2012 at Bangalore

International Exhibition Centre (BIEC), Bangalore.

for more information visit advantagekarnataka.com


trade Shows/Exhibitions

In case your company is interested in visiting a tradeshow/B2B event in India, be it one listed here or another one that came to your attention, get in contact with us via [email protected] to get more infor-

mation about possible assistance that we may provide.


overseas Indians

INItIAtIVES for oVErSEAS INDIANSAn Overview

the overseas Indian Citizenship (oCI) Scheme was formerly launched in January, 2006 by amending the Citi-

zenship Act, 1955 to facilitate life long visa free travel to India and certain economic education educational and cultural benefits to Persons of Indian origin (PIos). As on on 30th June, 2011, a total number of 8,61,726 PIos have been registered as oCIs.

VotING rIGHtS to NrIS

the representation of Peoples Amendment Act 2010 has been passed which gives vot-ing rights to overseas Indian passport hold-ers. Notification dated 3rd february 2011 has been issued allowing overseas electors for their names to be included in the roll pertaining to their locality in which his place of residence in India as mentioned in his passport is located. overseas electors are required to apply in the requisite form along-with copies of all the documents mentioned in the said form to the concerned registration officer directly or send the application to him by post. the rules allow self-attestation of documents by the applicants.

oVErSEAS worKErS rESoUrCE CENtrE

to educate the intending emigrants about the risks involved in irregular migration and the precautions to be taken while seeking overseas employment and to provide need based information to overseas emigrants an overseas workers resource Centre (owrC) – a toll free 24×7 helpline has been set up. the helpline provides informa-tion within India at 100 11 1900. It is also accessible for information seekers from UAE at 8000911913. the helpline can also be reached from anywhere in the world at 91-11-40503090..

INDIAN CoUNCIL of oVErSEAS EMPLoY-MENt

Indian Council of overseas Employment is initiating a number of projects in collabo-ration with IoM. one such mega project

is skill development initiative for potential migrants from the North-East States of In-dia. the project will be implemented by the IoM under the existing agreement with the Government in Assam, Arunachal Pradesh,Meghalaya, Manipur, Mizoram, Nagaland, Sikkim and tripura.

Indian Community welfare fund Indian Community welfare fund which was originally for all ICE countries has been ex-tended to 48 countries. Since this scheme is found to be very useful by the Indian Mis-sions in mitigating the suffering of overseas Indian community, particularly workers and women, it has been decided to extend this fund to all the Missions around the world.

oVErSEAS INDIAN fACILItAtIoN CENtrE

the oIfC, an institution established by the Ministry of overseas Indian Affairs has com-piled ‘Homeward Bound – a regulatory & investment handbook for overseas Indians’, which was released by the Prime Minister of India, during the 9th Pravasi Bharatiya Divas, held from 7th to 9th January, 2011 in New Delhi. this document would further fa-cilitate overseas Indian’s economic engage-ments with India.

the Centre, in its endeavour to strengthen the Diaspora’s economic inter linkages with India, continues to seek to encourage the overseas Indians to make use of its platform to connect with India.

INDIAN DEVELoPMENt foUNDAtIoN of oVErSEAS INDIANS

Indian Development foundation of over-seas Indians is a not-for-profit trust registered to provide a credible window for overseas Indian Philanthropy in India’s social develop-ment. the foundation is managed by an eminent Board of trustees. the mandate of the foundation is to lead overseas Indians philanthropic capital into Indian’s social sec-tor by forging partnerships between donors and credible non-Government and non-profit voluntary organisations working in the social sector in India.

GLoBAL INDIAN NEtworK of KNowL-EDGE

the enlargement of the Global Indian Net-work of Knowledge called Global-INK. this electronic platform will enable us to draw upon the reservoir of knowledge, expertise and skills that the overseas Indian commu-nity possesses to catalyze the social devel-

opment effort in India.

PrIME MINIStEr’S GLoBAL ADVISorY

CoUNCIL of oVErSEAS INDIANS

the Ministry has constituted the Prime Min-

ister’s Global Advisory Council of People of

Indian origin to draw upon the experience

and knowledge of eminent people of Indian

origin in diverse fields from across the world.

the meeting of PM’s Global Advisory Coun-

cil of overseas Indians was held on 7th

January, 2011 at New Delhi. 14 eminent

overseas Indians, who are the member of

the Council attended the meeting and made

a wide range of suggestions in the area of

education, health and development issues

underlining the role of overseas Indians.

E-MIGrAtE ProJECt

the Ministry has proposed implementing a

comprehensive e-governance project on

migration to make the migration process sim-

ple, transparent and humane. the ultimate

benefit of the project would be greater

convenience, effective protection and bet-

ter welfare of the emigrant. the subsidiary

benefits would include greater levels of ef-

ficiency, transparency and accountability in

the functioning of the offices of the Protector

General of Emigrants (PGE) and the Protec-

tors of Emigrants (PoE), real-time updation

and quick access to reliable emigrant data,

management information system to support

decision making, computerized manage-

ment of recruiting agent system, perform-

ance rating of protectors of emigrants,

recruiting agents and employers, effective

monitoring of emigration offences, interlink-

ing of stakeholders and online validation of

information across stakeholders. the project

is expected to mitigate individual discretion,

harassment of emigrants and corruption. It

would also provide useful tools and data for

policy functions, periodical publications and

grievance redressal.


overseas Indians

BE INNoVAtIVEIndia’s Diaspora can play a big role in advancing the Right to Education

India’s Diaspora can provide support, guid-ance and leadership from wherever they are if they are willing to adopt innovative

systems and institutions in India’s rural areas, according to Dilip Chenoy, Chief Executive officer, National Skills Development Cor-poration.

Speaking at a seminar on ‘right to Educa-tion: responsibility of Diaspora’ during the 9th Pravasi Bharatiya Divas, Chenoy said: “As far as the Diaspora is concerned, you can give support, guidance and leadership from wherever you are.”

“one example is where the government of Bihar has given away cycles to girl students. the Diaspora can adopt a village and do the needful. wherever classrooms are not available, the Diaspora, in the first year, can help set up a set of classrooms and in the

second year, follow it up with another. they can also route scholarship vouchers through NGos. Schools will then compete to get those vouchers. the Diaspora can, like NIIt, Educomp and others, help build innovative systems and institutions in India’s rural areas,” Chenoy said.

Speaking at the same seminar, Lord Bikhu Parekh, Member of the Prime Minister’s Ad-visory Council, said: “the Diaspora can con-tribute not only in terms of money, but more importantly through ideas.” Elaborating he said: “they can facilitate academic exchang-es and get involved in preparing policy with regard to primary and secondary education. the Diaspora is exposed to a variety of sys-tems. India can learn from the experiences of Brazil, China, South Africa and Singapore while applying the right to Education.”

Speaking about the Indian education sys-tem, Lady Shruti rana, Global organisation of People of Indian origin, UK, said: “there’s no science without art and no art without science. As a practising musician, I under-stand how the enunciation of every raga is so mathematically precise and defined. we-need to bridge this gap in our system.”

“India has deep roots and values. Not sur-prisingly, education is the third most impor-tant spend in a typical Indian family. this, therefore, presents an opportunity, for build-ing sustainable models and bring in resourc-es,” said Pramod Joshi, Project Director, Shiv Nadar foundation.

Addressing himself to the Diaspora, Joshi said: “You could help provide for better in-frastructure and foster growth in concentric circles — from the village to the taluka to the district. we must also invest in the long term and develop teachers. we can also gift more actively to school alumni, besides donating to foundations. Most importantly, we must invest in the right place and the right people and with states that are more performance and value driven. “A good model to follow would be one of Public Private Participation. we must also invest in diversity and sustain-ability — diversity of religion, culture, opinion etc. Importantly, we must invest in a green future. the Diaspora can choose between two models: (a) Corrective Philanthropy: ad-dressing grassroots and basic problems, (b) Creative Philanthropy: addressing niche or narrow focus.”

DIASPORA QUIZ1) Listed in ‘the observer’ as one of the 50 funniest acts in British comedy, in 2005 he was made an officer of the order of the British Empire in the New Year Honours List. who is this British-Indian

comedian, actor and broadcaster?

2) founded in 1985, this gurudwara spreads over 40 acres of land and is considered as the largest Gurudwara in North America. where in the US is this Gurudwara located?

3) Balamurali ‘Doogie Howser’ Ambati entered the Guiness Book of world records as the world’s youngest doctor in 1995. which brand of medical science does he specialise in?

4) A British-Indian chef of Indian cuisine, she is regarded as one of the first food writers to adapt healthy meals from a traditionally rich Indian diet. She is featured in the BBC series, Indian food

made easy, broadcast in 2007. who is she?

ANSwEr: 1) Sanjeev Bhaskar 2) San Jose, California 3) ophthalmology 4)Anjum Anand

DELEGAtES At tHE PBD SESSIoN tItLED ‘rIGHt to EDUCAtIoN: rESPoNSIBILItY of DIASPorA’ IN NEw DELHI oN JANUArY 7, 2011.


PrEPArAtIoN - for DoUGH

• Make the dough by combining the milk pow-der, Bisquick, butter. Add just enough whole milk to make a medium-hard dough. Divide the dough into 18-20 portions. Make balls by gently rolling each portion between your palms into a smooth ball. Place the balls on a plate. Cover with a damp yet dry kitchen towel.

• Heat the oil on high and then lower the heat to medium. Slip in the balls into the hot oil from the side of the pan, one by one. they will sink to the bottom of the pan, but do not try to move them. Instead, gently shake the pan to keep the balls from browning on just one side. After about 5 mins, the balls will rise to the surface. the Gulab Jamuns should rise slowly to the top if the temperature is just right. Now they must be gently and constantly agitated to ensure even browning on all sides.

• If the temperature of the oil is too high then the gulab jamuns will tend to break. So adjust the temperature to ensure that the gulab ja-muns do not break or cook too quickly.

• the balls must be fried very slowly under me-dium temperatures. this will ensure complete cooking from inside and even browning.

for tHE SUGAr SYrUP

• the syrup should be made earlier and kept warm. to make the hot sugar syrup add mix the 2 cups of sugar to 1 cup of water. Add 4-5 cardamom pods, slightly crushed and a few strands of “Kesar”. Mix with a spoon and then heat at medium heat for 5-10 minutes until sugar is all dissolved in water. Do not overheat, that will caramelize the sugar.

• transfer this hot syrup into a serving dish. Keep warm on stove. Add the fried gulab jamuns directly into the warm syrup. Leave gulab jamun balls in sugar syrup overnight for best results. they can be served warm or at room temperature.

PrEPArAtIoN - for DoUGH

• take flour, sooji, salt & baking powder in big

bowl. Add oil /ghee into it. Use required water

and knead to make a firm dough. Keep aside

for 15-30 min and cover with wet cloth.

for fILLING

• Grind soaked dal in processor with green

chili, ginger & salt.

• Now heat a frying pan with oil. Add asa-

foetida and cumin seeds. when they crackle,

add mung dal’s mixture and keep stirring till

they get cooked ( If mung dal mixture does

not stick to the pan then it means mixture is

cooked ).

• Now add turmeric, red chili powder, gram

flour, dried mango powder & onion seeds

and saute for 6-8 min on medium heat. turn

off the stove and let the mixture cool.

for KACHorIS

• Divide the dough into small ball-sized portion and roll into balls between your palm till they are smooth and without cracks.

• roll a ball into 3”-4” circle and keep 1-2 tbsp of moong dal’s mixture in center. Gather the edges and seal. Now again roll it like 4”-5” of circle. Make all kachoris in the same way. Keep them aside for 15-20 min.

INGrEDIENtS

1 cup Carnation Milk Powder

1/2 cup all purpose flour

1/2 tsp baking soda

2 tablespoons butter -melted

whole milk just enough to make

the dough

for the Sugar Syrup

2 cups Sugar

1 cup water

oil for frying

INGrEDIENtS

for dough:1 ½ cup wheat flour1 cup sooji1 cup of ghee /oil1 tbsp salt1 tsp baking powder

for filling :1/2 cup mung dal ( soaked in wa-ter for 2-3 hr )2-3 green chilies½ “ of ginger pieceSalt to taste1 tsp onion seedsPinch of asafoetida1 tsp turmeric powder1 tsp red chili powder1 tsp dried mango powder1 tsp cumin seeds11-1 ½ tbsp olive oil/ canola oil2 tbsp gram flour

for frying :1. 2 cup ghee / canola oil

Gastronomy

GULAB JAMUNIndian Cuisine Recipe

DAL KACHorI (StUffED BrEAD)Indian Cuisine Recipe


Maharashtra is the land of prosperi-ty, culture, spirituality with growing global recognition due to its ad-

vanced industrialization, Itech cities. Ancient glory says that the land is a motherland of great Marathas, the warriors who ruled out the region from centuries and one of the major reasons of rich culture and heritage of the state.

Maharashtra-literally means “Great Na-tion” is a prosperous and highly industrial-ized region of the Indian Union. the verdant hills, scenic coastal plains and massive forts offer a different shape to the geographical map of the state. this is the land of Shivaji, the founder of Maratha Empire and a great fighter against the Mughal Empire.

Maharashtra was known as “rashtra” in the rig Veda, “rashtrik” in Ashoka’s inscriptions and “Maharashtra” afterwards, as attested by Huein-tsang and other travellers. the name appears to have been derived from “Maharashtri” in an old form of Prakrit, an ancient Indian language.

the land situated in the north centre of In-dian peninsula is bordered by the states of Gujarat, Madhya Pradesh, Chhattisgarh, Andhra Pradesh, Karnataka and Goa. the Arabian Sea forms the western coast of the state.

the capital city Mumbai, also the biggest city of India is the second largest producer of films in the world. the cosmopolitan style of living of the people makes it a world class city. the state today has become a major destination for the film stars and cultural ce-lebrities.

the big cities of the state like Mumbai and Pune are famous for their educational insti-tutions and research centres. the modern Maharashtra is a mixed result of indigenous traditions and western education. tourism and culture are its main heritage and it uni-fies every community in it with same harmony and love.

for MorE INforMAtIoN, CoNtACt

tourism

MAHArASHtrAIndian State Profile

MAtHErAN

MUMBAI

AJANtA CAVES

BHAtEY

India tourism frankfurtBaseler Str. 48 / D-60329 frankfurt

tel: +49 (69) 242949-0fax: +49 (69) [email protected]


Genre: Drama

Directed by: V. Motwane

Starring: rajat Barmecha/ronit roy

released: July 2010

Duration: 138 Minutes

Language: Hindi

Subtitles: English

Synopsis: After being abandoned for eight

straight years in boarding school, rohan returns

to the small industrial town of Jamshedpur and

finds himself closeted with an authoritarian fa-

ther and a younger half brother who he didn’t

even know existed. forced to work in his father’s

steel factory and study engineering against his

wishes, he tries to forge his own life out of his

given circumstances and pursue his dream of be-

ing a writer. Udaan was India’s first official selec-

tion at Cannes in 7 years. Additionally, the movie

won the “Best Audience” and “Best Music Score”

Awards at the Giggoni film festival Italy, 2010.

Embassy Events

INDIAN MoVIE EVENING: AJAB PrEM KI GHAZAB KAHANI (UNIqUE LoVE’S AMAZING StorY) March 29th, 18:00 | Indian Embassy Business Centre (1st Floor, Kärntner Ring 2, 1010 Vienna)

PrEVIoUS EVENtS: SNAPSHotSFebruary 23rd, Seminar

INDIAN MoVIE EVENING: UDAAN (fLIGHt)March 8th, 18:00 | Indian Embassy Business Centre (1st Floor, Kärntner Ring 2, 1010 Wien)

Genre: Comedy

Directed by: rajkumar Santoshi

Starring: ranbir Kapoor/Katrina Kaif

released: November 2009

Duration: 161 Minutes

Language: Hindi

Subtitles: English

Synopsis: Prem’s (ranbir Kapoor), fundas in life were very simple - be happy... make others hap-py... keep the town happy. It may have been a case of mistaken identity that led Prem to kidnap Jenny (Katrina Kaif). And it was sheer greed that made Prem try to pull a fast one over her father. As for sweet and simple Jenny, brought up by indifferent and uncaring foster parents, all she longed was to love and be loved in return. And it was love and only love for Jenny that made Prem turn over a new leaf. from hardly working vaga-bond he began working hard to make money…from a besotted romeo he became a mature and thoughtful Majnu who put Jenny’s happiness above everything else. As for Jenny, she was so much in love with the idea of being in love that she was blinded by the reality that was staring in her face... that’s when she realises that she had made a mistake with her love.

the Seminar “Preserving rich Cultural Heritage of western Himalayan Nako Village” presented by the “Institute of Conservation of the University of Applied Arts Vienna” was the first event in new premisses of the “Business Centre” of the Indian Embassy. Guests enjoyed the presentations and refreshments were served afterwards.

the presentation included the screening of a short documentary on the Nako Village restoration projetcs and an overview of various restoration techniques used, the challenges and the results of the project.

Due to limited capacity, seats will be

given on a first come, first served ba-

sis. therefore, you are highly encour-

aged to reserve your seats online at

www.indianembassy.at or via phone

at +43 1 505 866633 (Ms. Lily John).

Due to limited capacity, seats will be

given on a first come, first served ba-

sis. therefore, you are highly encour-

aged to reserve your seats online at

www.indianembassy.at or via phone

at +43 1 505 866633 (Ms. Lily John).


other Events

otHEr INDIA-rELAtED EVENtS IN AUStrIA

trEKKING wItH NAtIVES IN NAGALANDExhibition

NAGA PEoPLEJEwELrY AND ASHES

Until June 11th10am-6pmMuseum of EthnologyNeue Burg, Heldenplatz 1010 Vienna

talk-SEriES ‘Zu GaSt bEi EliSabEth al-himrani’

No. 84 - Prof. Eva Mazzucco, Painter and Graphic Artistwhen: March 22, 19:00where: Natya Mandir

Börseplatz 3/1D, 1010 Vienna frEE ADMISSIoN

More details ataustro-indian.at

ClaSSiCal inDian DanCEbharatanatYam StuDio

radha Krishnathe divine couple

when: March 17, 19:30where: Natya Mandir

Börseplatz 3/1D, 1010 Vienna

More details ataustro-indian.at

Exhibition“EYES anD hanDS oF an arChitECt”Sketches and Drafts of Northern Africa, India

and EuropeArtist: Jalil H. Saber Zaimian.

when: March 21-30, 09:00-18:00opening: March 20, 18:00

where: Auditorium of the Art history Institute of the Vienna University

Spitalgasse 2, Hof 9, 1090 Vienna

moviE “bESt ExotiC mariGolD hotEl”the movie tells the story of British retirees, who travel to India to take up residence

in what they believe is a newly restored hotel. Less luxurious than its advertisements, the Marigold Hotel nevertheless slowly begins to charm in unexpected ways.

original English Version with German subtitles.Directed by: John Madden

Starring: Judi Dench, Maggie Smith, Dev Pattel (from Slumdog Millionaire)

when: Starting March 16where: Votivkino, währingerstrasse 12, 1090 wien

moviE PrEmiErE “raavanan”the film follows the crux of the epic ramayana, with a ruthless police officer on the

chase to find a tribal leader and lawbreaker, who has kidnapped his wife. the movie music is produced by oSCAr© winner A. r. rahman.

original tamil Version with English subtitles.Directed by: Mani ratnam

Starring: Vikram, Aishwarya rai, Prithviraj

when: March 1 and 2where: Austrian film Museum, Augustinerstraße 1, 1010 Vienna

india newsletter 03.2012

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