INDIA NEWSLETTER

February 2011

EMBASSY OF INDIA

Kärntner Ring 2 A-1010 Vienna, Austria

Tel.: +43 (0)1 505 8666

Fax: +43 (0)1 505 9219

Web: www.indianembassy.at

Email: indemb@eoivien.vienna.at

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 2

News

► ECONOMY

Economic Growth. Prime Minister Manmo-

han Singh said the Indian economy would

record 8.5% growth during the current fiscal

and is expected to grow at the rate of 9-

10% from the next financial year despite the

"uncertain" global scenario. According to an

assessment by credit rating agency Crisil,

India‗s economy could expand at a spectac-

ular rate of 8.4% over the next five years or

by 10% if it solves its constraints in infra-

structure, skilled workforce and agriculture.

Outlook. India is poised to overtake the

USA and emerge as the World‗s second

largest economy on purchasing power pari-

ty basis by 2050 and has the potential to

supersede China to the top spot, says a re-

port published by PwC. India is expected to

achieve the most significant increases in

share of the world GDP at Market Ex-

change Rates (MERs) by 2050. In 2009,

India‗s share of World‗s GDP at MERs was

just 2%. By 2050, this share could grow to

around 13%.

Global Recovery. Describing India as a

global player and rising economic power,

World Bank president Robert Zoellick has

said the high level of growth in the country

is helping the international economy recov-

er from the crippling effects of recent finan-

cial turmoil. India, he further said, is a play-

er on the global stage. The country‗s status

as a rising economic power is closely con-

nected with how it manages this next phase

of growth, balancing rapid development

with the environment and most importantly,

the need to ensure all people have oppor-

tunity.

Exports. India‗s exports showed a remark-

able annual growth in December 2010 of

36.4%, highest in 33 months. This raises

prospects of the country exporting $215-

225bil worth of merchandise in the current

Economy & Business

January/2011 Highlights

fiscal year. Exports in December aggregat-

ed to $22.5bi, while imports contracted by

11% to 25.1bil, resulting in a narrow trade

deficit of $2.6bil, the lowest in three years.

Global Trade. Emerging from the grip of a

crippling recession, world trade is set to

surge by 13.5% in 2010, with a resurgent

India contributing over half a trillion USD to

global commerce for the first time in history.

FDI. According to official statements, the

Foreign Investment Promotion Board rec-

ommended proposals entailing foreign di-

rect investment inflows of €3.8bil for approv-

al by the Finance Minister during 2010.◄

► BUSINESS/INDUSTRY

Aviation. India's largest low-cost carrier,

IndiGo has signed a MoU for 180 eco-

efficient Airbus A320 aircraft of which 150

will be A320neo‘s and 30 will be A320s. It is

the largest single firm order number for

large jets in commercial aviation history.

The total order value amounts $15.6bil.

Automotive. India is poised to become the

world‘s fourth largest passenger vehicles

market (PV) in the next three years, with an

investment requirement of around $20 bil-

lion for the construction of nine new plants

to address the growing demand.

The growth momentum in Indian automo-

tive sales volume shall continue during

2011 with commercial and passenger vehi-

cles witnessing a growth of about 10-12%

and 12-15% respectively.

Construction/Mining. India‗s construction

and mining equipment exports to Southeast

Asian markets is expected to double to 10%

in the next three years, a senior CII

(Confederation of Indian Industry) official

said. He added that their members are tar-

geting the Indonesian, Myanmar, Vietnam-

ese and the Philippines markets, where In-

dian construction and mining equipment

have been tried and tested. These have

competitive prices, given that their produc-

tion costs are 30% lower that those made in

Europe and the USA.

Solar Energy. According to a report by Lux

Research, as no. 1 global solar market Ger-

many ratchets down subsidies for solar

power this year, investors looking for the

next hot market for the renewable energy

source should be eyeing India. The report

looked at growth potential of 15 emerging

solar markets and found that India has

massive potential because of government

subsidies, a need for distributed generation

and increasing energy demands. Russia,

Brazil and Mexico were also identified as

potential even though they do not have

large solar market incentives.

M&A. Indian mergers and acquisitions in

2011 may surpass 2010‗s record $71bil of

deals, led by oil and gas, metals and mining

companies, according to M&A bankers.

Cross-border deals rose to a record

$59.2bil in 2010. The acquisition spree in

India (as in the BRIC countries) contrasts

with a slowdown in global deals.

Business Expectation Index (BEI). The

BEI, which acts as a barometer of the over-

all health of the manufacturing sector, has

gone up to 126.5 for the Oct-Dec 2010

quarter, its highest reading since the Apr-

Jun 2007 quarter. The index was at 119 for

the quarter ended September 2010 and at

82.6 for the quarter ended March 2009.

Pharmaceuticals. Sales in the domestic

drug retail market rose a healthy 18.36%

during 2010, making India an attractive des-

tination for foreign players who have been

looking to buy local companies to increase

exposure in one of the fastest growing

healthcare markets globally.

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 3

Coffee. Coffee export from India has in-

creased by 56% in the calendar year 2010

because of strong domestic production and

better pricing in the international markets.

India produced 289,000 tons in 2009-2010,

up by 10.4% from the previous year. Ex-

ports climbed to 292,000 tons in 2010 from

187,000 tons registered in 2009.

Retail Expansion. The $20bil organised

retail sector has seen a space addition of

750-900 thousand square meters across

formats in calendar year 2010, marking the

end of the 'hibernation and correction'

phase in 2009.◄

► INTERNATIONAL

South Korea. India and South Korea look

to doubling their bilateral trade to $30bil by

2014 as a comprehensive economic part-

nership agreement between the two coun-

tries liberalises tariff regime.

Mozambique. Indian Tata Steel and its

Australian joint venture partner Riversdale

Mining acquired full ownership of the $1-

billion Benga power plant in Mozambique

for an undisclosed amount.

Colombia. India-Colombia trade in 2011 is

likely to surpass $1bil as more and more

Indian businessmen are looking towards

Colombia for investments, specially after

improvement in security situation. Accord-

ing to Colombia‗s Ambassador in New Del-

hi, the goal is to keep a growth rate of 30%,

which shall ultimately reach the $5bil mark

between 2014 and 2015.

Indonesia. India and Indonesia will formally

begin negotiations towards entering into a

Comprehensive Economic Cooperation

Agreement (CECA) in the first week of Feb-

ruary, when Indonesian President visits

New Delhi. This CECA will build on the FTA

that India has with ASEAN.

Japan/Malaysia. India has finalised free

trade agreements (FTA) with Japan and

Malaysia and will sign the deals in Febru-

ary, said the country‗s minister for com-

merce and industry. The FTA deal between

India and Malaysia is expected to almost

double trade by 2015, while the deal with

Japan could boost bilateral commerce ten-

fold between the two Asian powers.

United Arab Emirates. India has become

the second largest business partner of the

UAE after the USA, said Rashid Al Leem,

director general of the Hamriyah Free Zone

Authority (HFZA).

South Africa. India sought South Africa‗s

cooperation for acquiring coal assets there,

besides seeking its help in developing

clean coal technologies ('coal to oil'), which

is very much in use in the African nation.

Japan. India will overtake China as the

most attractive overseas investment for

Japanese manufacturers over the next dec-

ade, says a study. The result suggests an

increasing number of Japanese companies

are aiming to diversify foreign investment

amid caution about rising labour costs and

anti-Japanese demonstrations in China.

Bangladesh. Three years after Tata Group

called off its $3bil investment plan in Bang-

ladesh, the government in Dhaka is now

wooing the Indian conglomerate to recon-

sider the project, citing better political and

business climate.◄

► INFRA-STRUCTURE

Tidal Power. Gujarat Power, along with At-

lantis Resources Corporations, a London-

based marine energy developer, has

signed a MoU with the Gujarat government

to implement Asia‘s first tidal power project

off the coast of Gujarat. The proposed pro-

ject will have a 50MW capacity and will be

completed by 2013.

Nuclear Power. US-based Brighton Group

is planning to set up a $600mil nuclear

power equipment manufacturing facility

near Visakhapatnam in Andhra Pradesh.

The plant will be set up on 800-acres.

Solar Power. US-based SunEdison in-

tends to invest 100mil in solar projects in

India. The company is implementing solar

projects in Gujarat, Rajasthan and Uttar

Pradesh, and hopes to be active in many

other states.

Green Energy. International Financial Cor-

poration (IFC) has pledged $300mil for the

development of green energy projects in

India with a mix of equity and debt over the

next three years. This is part of the $1bil

plan to spend on green energy worldwide.

Delhi Metro. Delhi Metro Rail Corporation

has plans to invite global tender in April for

its proposed Phase-III expansion project,

which will add another 65km to its network.

Joint land port. India and Bangladesh

opened a key joint port at the north-western

tip of Banglabandha bordering Phulbari of

West Bengal to boost bilateral trade.

Ports. The government of India unveiled a

new policy for the Shipping sector that en-

tails an investment of €110bil by 2020 to

take the ports capacity to 3,200 MT and

bring in major reforms in the space. India at

present has 13 major ports under the con-

trol of the Centre while has about 200 non

major ports operated by states and private

parties.◄

News

January/2011 Highlights (cont'd )

Quote of the Month

"India represents an enormous

opportunity for us not just

domestically but as a centre for

excellence globally"

John Makinson

Chairman and Chief Executive

Penguin Group and Chairman Pearson India

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 4

New India-Austria Cooperation for Exec-

utive MBAs. The Indian School of Manage-

ment, Hyderabad, is the new partner uni-

versity of the Vienna University of Econom-

ics, Academy for Executive Masters in Busi-

ness Administration. Students of the execu-

tive MBA program spend a week in India in

an in-depth exchange experience, visiting

companies and business institutions in In-

dia. The program provides a unique 360°

global vision with expert insights into man-

agement and leadership practice in devel-

oped and emerging markets. In the latest

Financial Times (FT) Executive MBA Rank-

ing the Vienna University Executive MBA

came in with a respectable rank 41 out of

the top 100 programs in the world.

Bilateral Trade - October/2010. On a

month-to-month comparison, India‘s ex-

ports to Austria have increased by 4.06%

while imports from Austria decreased by -

6.81%. In comparison to October 2009, In-

dia‘s imports from Austria have decreased

by -27.9%. The overall trade volume trend

is positive despite the negative monthly

fluctuation observed. The main bilateral

trade sectors have shown positive growth

rates in the first ten months of 2010 in com-

parison to the same period in 2009.

India‘s exports to Austria have been grow-

ing in virtually all its main trade sectors. In

the Machinery & Transport Equipment

group, it is worth highlighting the significant

rise in trade of Electrical Machinery. India‘s

export volume for Jan-Oct 2010 (approx.

€31mil) is almost double of its volume in

2009 and more than three times higher than

the same period of 2008. A steep increase

(of more than €11mil) is also noticeable in

India‘s imports of Electrical Machinery for

the Jan-Oct 2010 period when compared to

the same period of 2009 and 2008. The

growth of this item in particular balances

the decrease in trade of other items in the

group.

India‘s exports of manufactured goods to

Austria seem to be on a slow recovery

(based on 2008 figures). The decrease in

exports of textile yarn and fabrics in particu-

lar deserves special focus. The deep de-

crease by 17% in Jan-Oct 2009 followed by

a further decrease by -2.1% in Jan-Oct

2010 happens at the same time a constant

increase in exports of apparels & clothing

accessories, which lead to the observation

that these are trade substitutes to the unfin-

ished textile yarns and fabrics goods. One

can easily draw the conclusion that the

Austrian market is gaining confidence on

Indian finished textile goods, putting Indian

companies some levels up in the value

chain. Additionally, it is possible to observe

that India‘s export of footwear to Austria

has been setting a positive trend even dur-

ing the crisis year of 2009, showing consec-

utive growth levels, being the same for the

Jan-Oct 2010 by 23.5% in comparison to

the same period in the previous year.

In what concerns India‘s imports from Aus-

tria, the steep fall in imports of Iron and

Steel in 2009 has shown signs of consider-

able recovery growing by 26.5% in the first

ten months of 2010.

Survey Indians have better financial literacy levels than most

Indians have better financial literacy

levels than most other globally and rank

second out of ten nations in having a

basic financial literacy level, an ING

Consumer Resourcefulness Survey said.

According to it, "Indians turn out to be the

second out of ten leading nations in the

world to have basic financial literacy level

(55%), just behind the Japanese".

A majority of Indian consumers have not

only shown better skills in managing their

household financial budget but are also

confident of facing any financial

impediments in future as compared to

citizens of nine other countries, the

survey said.

The survey was carried out amongst

5,000 consumers across ten major

nations, including India, the USA,

Mexico, The Netherlands, Romania,

Belgium, Spain, Korea and Japan. The

survey shows that a whooping 84% of

Indians prefer buying life insurance

products as compared to 54% globally. A

similar percentage of Indians believe in

maintaining a household budget with a

focus on savings.

"The survey shows that Indians are

better at managing their finances than

most of the other countries in the survey,

including being better prepared for their

various lifestages, especially retirement,"

ING Life India‗s chief marketing &

strategy officer, Uco Vegter, said.

Indians are much "risk averse" in case of

borrowing money, the survey said.

"While average Indians manage their

finances in a much organised manner,

they borrow money in case of needs

such as buying a home (50%) and

purchase of a car (43%)," the poll said.

Most Indians households (87%) have an

emergency fund compared to 33%

globally. The survey finds a correlation

between a person‗s financial literacy and

his or her emotional well-being. "The

more people are financially literate, the

more they experience feelings of

happiness," the survey said. Overall, the

survey revealed that Asians are by far

the most financially literate and also

eager to learn more. They actively follow

their budgets and develop habits of

acquiring knowledge before taking

financial decisions, the survey said.◄

News

India-Austria

Bilateral Business News and Trade Reports

2008 2009 2010 Change

2009/2010 (%)

October Jan-Oct October Jan-Oct October Jan-Oct October Jan-Oct

India’s Export to Austria

38.9 353.39 31.29 381.77 43.38 413.79 38.6% 8.4%

India’s Import from Austria

59.97 473.57 77.91 449.2 56.2 509.14 -27.9% 13.3%

Trade Volume Report (in million EUR)

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 5

Focus

India‗s power generation capacity, as on 30 September 2009 is

estimated at around 152.4GW, with the private sector contributing

just over 13% of the installed capacity. Coal, gas and diesel fuel

based thermal power plants form a major portion (~64%),

accounting for nearly 98GW of the total installed capacity in the

country.

The total quantum of power generated in the country has

increased from 587 billion unit (BU) in FY04 to 723.6BU in FY09,

recording a Compound Annual Growth Rate (CAGR) of 5.3% in

the last five years. India‗s current inter-regional (national grid)

power transmission capacity stands at 20.75GW (March 2009)

and has registered a CAGR of 21.3% in the last two years.

However, the increase in power generation capacity and

transmission networks has not kept pace with the growth in

demand, which has resulted in a shortage in power supply in the

country. At the end of FY09, the total electricity peak demand met

was only 96,600MW, resulting in a peak deficit of 12%, while the

electricity energy availability was 689BU, which has resulted in an

energy deficit of 11%. This is the situation, in spite of the stated

aim of the government to achieve "power for all" by 2012. By

recognizing the need to bridge the supply deficit, the government

has initiated a phased investment program to increase generation,

transmission and distribution capacities over the course of the

Eleventh Five Year Plan period (2007-2012). It aims to increase

the country‗s generation capacity by 79GW and inter-regional

power transmission capacity by around 21GW during the period.

The Planning Commission has estimated that the investment

required in the power sector during the Eleventh Fiver Year Plan

will be around $166bil, of which 28% will be contributed by the

private sector.

During 2006-1H2009, power has emerged as the most active

sector in the country in terms of Private Equity (PE) deal activity

with announced PE investments of $971mil (a total of 14 deals)

and an average deal size of $74.7mil. Several global PE houses,

including 3i Group and Citigroup Venture Capital, have been

taking advantage of increasing private sector participation

opportunities and have acquired stakes in power sector

companies during the past few years.

The Indian power sector is an attractive investment destination

with planned capacity addition of almost 160GW by FY17 under

the Eleventh and Twelfth Five Year plans. It is estimated that

approximately 25-28% of the planned capacity addition in the

segment (around 40-50GW) will be from private sources.

Attracted by the prospect of selling power at the prevailing high

short-term rates, which results in higher than normal profitability, a

number of developers have announced their plans of setting up

merchant power plants (MPPs). MPPs are power plants that are

not tied up by the terms of long-term power purchase agreements.

The likelihood of high returns from merchant power plants present

an attractive investment opportunity to private developers as

compared to the sale of power on a long term PPA basis.

However, the higher risk profile of these projects presents

challenges in financing them and in their development.

To mitigate these risks, some developers have adopted a hybrid

model, i.e., tying up 60-70% of the power through long-term sale

arrangements with distributing or trading companies or industrial

consumers, and selling the balance on a short-term merchant

basis. This improves the bankability of projects and facilitates the

process of funds being raised on a non-recourse basis. Some of

the larger developers have chosen to absorb the risks involved on

their balance sheets and have either developed or are developing

their capacities on a pure merchant basis.◄

Top 5 PE deals in the power sector (2006-1H09)

Sector Close-up

The Indian Power Industry

Date Target PE Investor Value mio (USD)

Stake

(%)

Feb 2008 Sophia Power Farallon Capital Management

and LNM Internet Ventures

404 38

Oct 2007 Adani Power 3i Group 230 8

Jun 2007 Ind-Barath

Power Infra

Citigroup Venture Capital

International and UTI Venture

Funds

72 30

Mar 2009 Essar Power IDFC Project Equity 68 2

Nov 2008 Orient Green

Power

Bessemer Venture Partners,

Olympus Capital Holdings and

Shriram EPC

55 -

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 6

Interview

In a bid to boost clean energy in India, the Government has set out

on a brave experiment of solar auction. With the solar industry

being leagues away from achieving grid parity, the sudden

investment interest in this renewable source has raised eyebrows.

In an interview with Business Line, Dr. Matthias Fawer, Vice-

President, Sarasin Sustainable Investment, gives his perspective

on how the emerging buyer's market in the photo voltaic industry

could transform solar power into a cost-effective source of energy.

Mr. Fawer works for the Switzerland-based Bank Sarasin & Co.

Group and has recently authored a report on the solar industry.

Sarasin is present in India as Sarasin Alpen (India) Pvt Ltd.

Q: Solar energy has for long been a less attractive investment

option in India given the relatively high cost per MW. What

has led to the sudden frenzy in bidding for solar projects in

India?

A: There are two strong drivers that have led to this solar project

development. On the one hand, it's the government scheme that

for the first time, offers some security on a national level. On the

other hand, photo voltaic (PV) installations have become

considerably cheaper over the last 18 months. The price drop has

resulted in 40 to 60 per cent lower investment cost per kilowatt,

which will soon make it cost-competitive.

Q: What are the chances of cost remaining at lower levels?

A: As the PV-industry is still a relatively young industry,

technology and production processes hold huge scope for

improvement as the industry moves up the learning curve. So far

the PV industry, like the semiconductor industry did earlier, has

followed this curve. Therefore we do not see any reason why cost

($ per kilowatt) should go up again. So in our understanding solar

energy is going to get cheaper.

Q: Do you believe that the reverse bidding mechanism

adopted under the National Solar Mission in India is a viable

option, especially for investors?

A: China also has a bidding mechanism. This process avoids the

whole discussion on the right level of the feed-in tariff (FiT) we are

seeing here in Europe. The bidding mechanism is flexible and

offers the government the option not to pay more for a PV-project

than necessary. However, from an investor's point of view it is

obviously less attractive than a FiT. This, together with the growing

production overcapacities for solar modules, has driven the PV

industry to target all countries with FiTs, and even those with a

bidding mechanism. This clearly shows that we are in a buyer's

market. The goal of the PV industry is to follow that path with cost

reductions. This is certainly feasible for the big international

players with economies of scale, cell efficiency improvements and

higher automation. The ultimate target for PV is to reach grid

parity; this means being cost-competitive on a retail level without

any subsidies.

Q: What has been the international experience with FiT?

A: Finding the right balance between support schemes and

decreasing costs of PV-installation is a very difficult task. Several

countries had to put on the safety brake because of the

overheating PV markets (e.g. Spain, Czech Republic, and perhaps

Germany).

Q: You stated that achieving grid parity is the ultimate task. In

its absence, does dependence on tariffs make power

purchase agreements risky for investors?

A: Normally the FiT cuts are only valid for new PV projects, and

not for existing ones. Therefore the investments are safe. There

was a time in fall this year when there were discussions in Spain

on retroactively reducing tariffs. Now the government has decided

against such cuts, because too many jobs would have been

endangered and an outcry from Brussels and the debt finance

banks concerned was expected.

Q: Would the proposed insistence on using local equipment

in the project (in India) be a good move in terms of providing

efficient technology at competitive cost?

A: From the point of view of the government, this local content

requirement is comprehensible. India also wants to support its own

solar industry. In terms of cost, I would not see it as a negative

point, as a newly installed cell and/or module manufacturing line in

India can be cost-competitive with other Asian production sites.

But whether it will be only local players or also international

players moving into India is an open question. In any case, India

will see new jobs in the field of renewable energies.

Q: China is said to have the largest solar thermal industry in

the world but is also often accused of inferior quality. Is this

true?

A: As in many areas, China has made a lot of progress with

regard to the quality of solar collectors. True, there are still many

simple and cheap products; but a growing number of high quality

solar collectors have received all the necessary certifications for

export. They reached a good price-performance ratio. For

instance, a huge amount of vacuum tube collectors sold in Europe

are coming out of China.

Q: Which countries that have promoted solar energy in a big

way and were they more cost-effective compared with other

renewable sources?

A: By introducing feed-in tariffs a few years ago, Germany played

a pivotal role in making the enormous growth of the global PV

industry possible. In the past, the German market has proven to

be very elastic on the price front, making it the most important

driver of the industry even in difficult times. However, the growing

success has led to increasing cumulative cost on the consumer

electricity bill. This is an ongoing public debate now. But someone

has to take up the cudgels for all the others. Newcomers such as

India now can therefore approach this industry in a more cost

effective way. Other dynamic markets are now needed. It is also in

the PV industry's interests to break into new geographical territory.

By 2012, at least eight new markets will drive the industry's

expansion, with newly installed PV capacity exceeding 500 MW

per annum. Here we will definitely see India.◄

Business

Solar energy is going to get cheaper (Source: Hindu Business Line)

An interview with Dr. Matthias Fawer, Vice-President, Sarasin Sustainable, on India being a cost effective destination for investment in solar energy.

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 7

Trade Shows

Automation Expo 2011

AutomationExpo 2011 will be the regions' biggest and most comprehensive exhibition covering the entire gamut of automation technology where visitors can find efficient solutions and innovations useful to make their businesses efficient. Automation Expo 2011 will cover Industrial Automation, Process Automation, Factory Automation, Building Automation, Systems

and Solutions.

Focus of the Show and Exhibitior's Profile: Factory

Automation, Process Automation, Instrumentation & Control Systems, Sensor Technology, Robotics and Drives, Industrial Controls & Software Solutions, Wireless AutomationBuilding

Automation, Mobile Robots & Systems, Hydraulic and Pneumatics, Energy Efficiency Improving Solutions, Safety &

Security Systems, Detection & Identification Systems

Visitior's Profile : Owners/Managing Directors, Directors/ Presidents/CEOs, Technical Directors, General Managers, Chief Engineers, Design Engineers, Electrical Engineers & Managers, Fire & Safety Officers, Inspection Engineers, Machine Builders & Designers, Maintenance Engineers & Managers, Materials

Managers, Mechanical Engineers

More Information:

http://www.intelexpo.com/automationexpo2011 ◄

Second World Re-Energy Technology Congress

The second World Re-Energy Technology Congress will bring together experts from India and abroad to share their experience relating to energy security and sustainable environment and eco-friendly development. About 70 International renewable energy companies, 50 National renewable energy sector companies, 200 exhibitors, 500 International delegates and more than 5000

visitors are expected to attend the congress and the expo.

Focus of the Show: It shall provide vital information about the

latest concepts, trends and technological developments with special focus on fostering co-operation for generating green business. The exhibition will showcase latest green technologies, equipments, products and services to harness renewable energy

in the energy mix.

Exhibitior's Profile: Diplomats, Policy Makers and Regulatory

Bodiesm, Senior Government Officials, Senior Energy Sector Executives, Executives from Private and Public Sector Companies, Technologists, Entrepreneurs, Project Developers, Renewable Energy Associations, Insurance Companies,

Architects, Building Owners, Energy Management and Technology Companies, Equipment Suppliers and Services Companies, Advisory Groups, Investors, Banks & Financial Institutions, Equity and Venture Capitalists/Investors, Component Manufacturers, Legal, Tax and Technical Consultants, Environmentalists, Institutes, Green Power Providers, NGOs and

Non-Profit Organizations, & Carbon Fund Managers

Visitior's Profile : Engineers & contractors, Equipment Supply and Services Companies, Diplomats, Senior Government Officials, Senior Energy Sector Executives, Executives from Private and Public Sector Companies, Technologists, Entrepreneurs, Renewable Energy Associates, Advisory Groups, Investors, Banks, Financial Institutions & Venture Capitalists, Legal, Tax and Technical Consultants, Environmentalists & Advocacy groups, NGOs and Non-Profit Organizations,

Academia & Trade Media

More Information:

http://www.wretc.in ◄

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 8

Profile

Bharat Forge Ltd., the flagship company of the US $ 2.4 billion

Kalyani Group, is a leading global ‗Full Service Supplier‘ of forged

and machined - engine & chassis components. It is the largest

exporter of auto components from India and leading chassis

component manufacturer in the world. With manufacturing

facilities spread across 11 locations and 5 countries - four in India,

three in Germany, one each in Sweden, USA and two in China,

the company manufactures a wide range of safety and critical

components for passenger cars, SUV‘s, light, medium & heavy

commercial vehicles, tractors and diesel engines. The company

also manufactures specialized components for the aerospace,

power, energy, oil & gas, rail & marine, mining & construction

equipment, and other industries. It is capable of producing

complex large volume parts in both steel and aluminium.

Over the years, Bharat Forge has been investing in creating State-

of-the-art facilities, world-class capacities and capabilities. Their

facilities include, fully automated forging and machining lines, the

largest of its kind and comparable to the best in the industry.

Bharat Forge has built up a strong capability in design and

engineering, including a full fledged product testing and validation

facility, which gives Bharat Forge a Full Service Supply Capability

- from product conceptualization to designing to manufacturing

and product testing & validation.

Its customer base includes virtually every global automotive OEM

and Tier I supplier. Daimler Chrysler, Toyota, BMW, General

Motors, Volkswagen, Audi, Renault, Ford, Volvo, Caterpillar -

Perkins, Iveco, Arvin Meritor, Detroit Diesel, Cummins, Dana

Corporation, Honda, Scania and several others source their

complex forging requirements including machined crankshafts,

front axle beams and steering knuckles from Bharat Forge.

BFL is a recipient of several national and international honors,

recognition and awards. Forbes Magazine has listed it for

consecutive three years in its global ―Best under a Billion‖ list.

Automotive Component Manufacturers Association of India

(ACMA) has honored it over past four years for its export

excellence. Outlook recognized BFL as the Best Value Creator for

2004 among large companies. BFL has also been awarded the

Indo German Chamber of Commerce (IGCC) Award for

‗Outstanding Contribution towards Promotion of the Indo-German

Economic Relations for the Year 2005‘. Bharat Forge received

GKD-NIQR award for ―Outstanding Organization‖ on 23.4.05.

Currently BFL is implementing a major capacity expansion

program, which on completion will enable BFL to address global

market opportunities even more aggressively and capture larger

market share. Simultaneously, the company continues to pursue

opportunities for inorganic growth that would result in an enlarged

geographical presence and customer base.◄

Big Players

Bharat Forge (BFL)

Emerging SME

Flash Electronics (India) Pvt. Ltd. Leading Indian Manufacturer for Two / Three Wheeler Automotive

Electronics and Electricals. Today the Company boasts of a

strength of over 500 employees having plants in 3 Indian States

and occupying a covered area of nearly 15000 sq. mtrs.

FLASH has established a major presence in the Indian market

and occupies a unchallenged position of leadership within India.

The company focuses on 5 core areas: 1) Electronics, 2) A. C.

Generators/Magnetos and 3) Starter Motors with both Permanent

magnet and field type technology for Motorcycles / Scooters /

Mopeds / Three Wheelers and Stationary Engines, 4) Chain

Sprockets, Electronic Energy Meters, Single and 5) Three phase

with / without Multi functions using Micro Processors. ◄

BFL Contacts

Address: Bharat Forge Limited, Pune Cantonment, Mundhwa,

Pune 411 036 India.

Phone: +91 20 267 02777 / Fax: +91 20 26822387 / Email:

info@bharatforge.com / Web: www.bharatforge.com

Flash Electronics (India) Pvt. Ltd.

Address: B-11/3, Mohan Co-Operative Industrial Estate, New Delhi, 110044 India

Phone: +91 011 29892141 / Fax: +91 29893467 / Email: flash@flashgroup.in / Web: www.flashgroup.in

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 9

Tourism

Andhra Pradesh attracts the largest number of tourists in

India. 3.2 million visitors visit the state every year. With

more than 600 tourist locations, the second largest coast

line in the country, 1000 years of history and pilgrimage

centres of every major religion of India, AP is truly "The

essence of India". Andhra Pradesh‘s capital city, Hyderabad has

the atmosphere of an Arabian Nights fairy tale. Whimsical palaces,

erstwhile stately homes and crowded bazaars filled with shops

selling Hyderabadi pearls, incense and copper utensils character-

ise the city, while in the distance looms Golconda Fort. The city‘s

historical connection traces itself to the rulers or Nizams whose

wealth was legendary. Rooms full of jewels and currency notes, a

garage full of gleaming Rolls Royce‘s are all now part of history,

but a unique culture lives on, colouring the city with its distinctive

charm. The Epicurean tastes of this most exalted royal house of

princely India gave rise to a fabled cuisine based on painstaking

preparations and slow cooking. Much of Hyderabad‘s old town can

be covered on foot. The city‘s important landmarks include Char-

minar, a 16th century gateway; the Salar Jung Museum which ex-

hibits priceless treasures alongside trivia that made up the person-

al collection of the owner; Mecca Mosque and Golconda Fort. Na-

garjunakonda is the site of ongoing excavations which have re-

vealed Buddhist temples, stupas and monasteries. ◄

State Profile

Andhra Pradesh

IndiaTourism Frankfurt Baseler Str. 48 / D-60329 Frankfurt

Tel: +49 (69) 242949-0 / Fax: +49 (69) 242949-77 www.india-tourism.com / info@india-tourism.com

MORE INFO AT WWW.INDIA-TOURISM.COM

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 1 0

Culture / Festival of India 2011 - Cultural Performances

Kathak is one of the classical dance forms of India (originally from North India). It is a narrative dance form characterized by fast footwork (tatkar), spins (chakkar) and innovative use of bhav in abhinaya. It has today a form that has been influenced at various times in the past by mythological narratives by kathakas, temple dances, the bhakti movement (both Vaishnavism and Shaivite), and Persian influence of the Mughal courts in the 16th century onwards; and these elements are readily discernible. Performers today generally draw their lineage from three major schools of Kathak: the Jaipur gharana, the Lucknow gharana and the Banaras gharana (born in the courts of the Kachwaha Rajput kings, the Nawab of Oudh, and Varanasi respectively); there is also a less prominent (and later) Raigarh gharana which amalgamated technique from all three preceding gharanas but

became famous for its own distinctive compositions.

The name Kathak is derived from the Sanskrit word katha meaning story, and katthaka in Sanskrit means s/he who tells a story, or to do with stories. The name of the form is properly katthak, with the geminated dental to show a derived form, but this has since simplified to modern-day kathak. kathaa kahe so kathak is a saying many teachers pass on to their pupils, which is generally translated, 's/he who tells a story, is a kathak', but which

can also be translated, 'that which tells a story, that is Kathak.

Kathak Today

Today, Kathak has regained its popularity after the period of

decline during the rule of the British Empire where it was frowned upon by Victorian administrators. Not only in India, but throughout the world, it is recognised as one of the seven classical dance forms of India. Kathak‘s unique history has made it very different from other traditional dance forms, although it still retains the same roots. Presently, this classical dance is characterized by a combination of the temple and court forms, inclusive of both the devotion and romantic form that has shaped it through the years. The influence of theatre dance has presented itself in the movement towards dance productions of stories such as Shakuntala. Expressive motion, rhythmic accuracy, graceful turning, poised stances, technical clarity, hand gestures (mudras) and subtle expression (bhava-abhinaya) are important components of modern Kathak. The work of the Maharaj family of dancers (Acchan Maharaj, Shambhu Maharaj, Lachhu Maharaj and one of the great current dancers still alive today, Birju Maharaj) and his students including Pandit Satya Narayana Charka have been very successful in spreading the popularity of Kathak. Another disciple of Acchan Maharaj is Sitara Devi, daughter of Sukhdev Maharaj of Benaras. Her lively, zestful and fiery performances have impressed many audiences. Shambhu Maharaj also trained Smt. Kumudini Lakhia, who, along with Birju Maharaj, has introduced the relative innovation of multi-person choreographies in Kathak. She has gained a strong reputation for combining purely classical movements and style with distinctly

contemporary use of space. ◄

Kathak

The dance of the the nomadic bards known as Kathaks, or “storytellers“

Kathak Performances in the Festival of India 2011 in Vienna, Graz and Klagenfurt

Vidha Lal, a multi-faceted Kathak exponent and disciple of renowned Guru Geetanjali Lal of Jaipur Gharana.Vidha has earned great

acclaim in the media and from connoisseurs for her brilliant solo performances in India and abroad.

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 1 1

Festival of India 2011 - Handicrafts Fair

Festival of India 2011

Indian Handicrafts Fair

What to expect in forthcoming Indian Handicraft Exhibition cum Sale during 25-30 March 2011 at Ethnology Museum/Heldenplatz, Vienna

Indian Fashion Jewellery and Accessories: Creativity of

Indian Craftspersons with artificial and natural material

Jewellery has been rooted into the Indian soil, not from today, but

from ages that has lent itself to the creative hands of the Indian

craftsmen. Just as Indian traditions have evolved with time, so has

the Indian jewellery. Exemplary designs, precious stones and the

adroit craftsmanship of Indian designers and artisans have given

birth to new line of Indian fashion jewellery which is elegant,

captivating and defines attitude of individuals to make a ravishing

statement in the world of fashion jewellery.

Jewellery making is an art and each piece which is made is crafted

out with well-balanced hands. Here's the exquisite collection of our

rich inheritance.

Kundankari

Inspired by Mughal jewellery, Kundankari is done on gold and

silver jewellery. The beauty of kundan work lies in the precise

setting of stones into kundan and the overall look of the ornament.

Gemstones are set within solid walls of gold. The jewellery

features stones encrusted on one side and colourful and intricate

meenakari on the reverse. This technique famous from Rajasthan

is now being used to make some of the most in demand in the

fashion jewellery industry.

Filigree Work

Popularly known as ‗tarkashi‘ — a style from the state of Orissa,

Filigree work is done on silver. Twisting the delicate silver wire into

delicate loops knitted in a zigzag pattern, lends this style of

jewellery in an intricate lace like appearance. Inspired by the way it

was done in Greece in ancient times; the work has still maintained

and modified that antique style magnificently.

Folk and Tribal Jewellery

Much assorted in India, folk and tribal jewellery delicately worked

with wood, ivory, plastic, bones, beads and shells, is a visual

delight. Kashmir, Himachal Pradesh, Gujarat, Rajasthan and the

tribal zones in central, eastern and southern India are popular for

ornaments in silver and a particular type of alloy called ‗Pewter‘

that intimates silver. The craftsmen explore the use of all these to

give crude and tribal yet fashionable look.

Beaded & Metal Jewellery

The enamel workers of Kangra, Chamba, Mandi, and Kullu are

very famous for their exquisite chunky bead and metal jewellery.

Elliptical anklets, solid iron-headed bangles, hair ornaments and

necklaces known as chandanhaars (a bunch of long silver chain

linked by engraved silver plagues) are some of the exquisite

pieces that they usually make.

Temple Jewellery

Temple jewellery of India is used to adorn the idols of Gods and

Goddesses and the designs have become a part of every

woman's jewellery collection. Traditionally, the jewellery consists

of gold ornaments studded with red and green semi-precious

stones. The designs in solid gold jewellery of Tamil Nadu and

Kerala are made of paisley motifs.◄

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 1 2

Festival of India 2011 - Indian Film Week

“INDIAN FILM WEEK” PROGRAM FREE ADMISSION

Reservations required (available from March 10th on)

All movies screened at 'De France' Cinema, Schottenring 5, Vienna 1010

www.indianembassy.at/filmweek

Friday, 18th March Movie Details

17:00 Sholay by Ramesh Sippy For more information, visit:

www.indianembassy.at/filmweek (All movies in original language with english subtitles)

19:45 Yaadein by Subhash Ghai

Saturday, 19th March

Sholay

Black

17:00 Black by Sanjay Leela Bhansali (Sholay) (Black)

19:30 Kesariya Balam by Sandeep Kumar

21:00 Iqbal by Nagesh Kukunoor Action Drama

160 Min. 124 Min.

Sunday, 20th March

17:00 Koi Mil Gaya by Rakesh Roshan

Yaadein

Lakshya

20:00 Paheli by Amol Palekar (Bittersüße Erinnerungen)

(Mut zur Entscheidung)

Monday, 21st March Romance Romance

17:00 Lakshya by Farhan Akhtar 193 Min. 187 Min.

20:15 Paheli by Amol Palekar

Koi Mil Gaya

Iqbal

Tuesday, 22nd March (Sternenkind) (Iqbal)

17:00 Sholay by Ramesh Sippy

19:45 Koi Mil Gaya by Rakesh Roshan Fantasy Drama

165 Min. 132 Min.

Wednesday, 23rd March

17:00 Lakshya by Farhan Akhtar

Paheli

Kesariya

20:15 Iqbal by Nagesh Kukunoor (Die Schöne und der Geist)

Balam (Liebe

ohne Grenzen)

Thursday, 24th March Fantasy Drama

17:00 Yaadein by Subhash Ghai 134 Min. 90 Min.

20:15 Black by Sanjay Leela Bhansali

F e b r u a r y 2 0 1 1 - I n d i a - A u s t r i a N e w s l e t t e r | 1 3

India in Austria

Talk Series „Zu Gast bei Elisabeth Al-Himrani“ Nr. 74 - Ambassador Dinkar Khullar

February 3rd, 2011 - 18:00 Spitzergasse 2 , 1180 Wien Registration required under 01/ 895 42 57 www.austro-indian.at

Talk Series „Zu Gast bei Elisabeth Al-Himrani“ Nr. 75 - Dr. Helga Peterlik, Diplomatengattin

March 10th, 2011 - 19:00 Herrengasse 6-8, Stiege I, 10. Stock, Tür 57 , 1010 Wien www.austro-indian.at

India Awakens - Exhibition 26.11.2010 – 27.02.2011 Essl Museum An der Donau-Au 1 3400 Klosterneuburg bei Wien FREE ADMISSION until 27.02.2011

www.esslmusem.com

Agenda

February/March 2011

Published by the commercial section at the Embassy of India, Vienna. www.indianembassy.at

Contact: marketingofficer@indianembassy.at

Festival of India, Vienna 2011

March 15th-30

th, various locations

Indian Film Week

March 18th to 24th (See program on the previous page)

'De France' Cinema Schottenring 5 - 1010 Vienna FREE ADMISSION Reservations required at www.votivkino.at Indian Food Festival March 15th to 31st (See details below)

Radisson Blue Palais Hotel Vienna Parkring 14-16 1010 Vienna

The Spirit - Kathak Dance

›Klagenfurt - March 18th

Details to follow

›Graz - March 19th - 20:00

Volkshaus Graz Lagergasse 98a – 8020 Graz Reservations at 0699 1025 9961 More info at www.indiacentergraz.at

›Wien - March 20th - 17:00

Akzent Theater Theresianumgasse 18 - 1040 Wien More info at www.akzent.at

Workshop on "Information Technologies and Innovation in Sanskrit-Based Indian Studies" March 25th and 26th, 09:00-18:00 University of Vienna, Institut für Südasien-, Tibet- und Buddhismus-kunde, Spitalgasse 2-4, Hof 2, Eingang 2.1 and 2.7 - 1090 Vienna Registration mandatory. Details to follow

Seminars Indian Dance - March 16th, 18:00

Key-note speaker: Dr. Leela Venkatraman Indian Music - March 21st, 18:00 Key-note speaker: Dr. Shubha Chaudhuri University of Vienna, 1010 Vienna Registration mandatory. Details to follow

INDIAN HANDICRAFTS FAIR

March 25-30, Völkerkundemuseum/Heldenplatz, Vienna

UPCOMING EVENT