india mobile wallet market forecast & opportunities, 2020

India Mobile Wallet Market Forecast & Opportunities , 2020

I n d u s t r y B r i e f

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India Mobile Wallet Market to Reach US$ 6.6 Billion by 2020

Expanding Smartphone user base and rising mobile internet penetration to propel growth in India mobile walletmarket

According to TechSci Research report, “India Mobile Wallet Market Opportunities & Forecast, 2020”, mobilewallet market in India is projected to reach US$ 6.6 billion by 2020. The mobile wallet market in India is projectedto exhibit exponential growth during the forecast period, on account of rising Smartphone penetration rate,growing mobile internet user base, and increasing government support. In addition, mobile wallet companiesoperating in India are also offering attractive deals and incentives to attract new users. In recent years, walletcompanies have increasingly formed collaborations with service providers and financial institutions to offer arobust and seamless mobile wallet platform to the users. Usage of mobile wallet is growing across variousapplications such as money or banking transactions, mobile recharge & bill payments, ticket bookings, utilityapplications, etc. In addition, approval of payment bank licenses of major companies such as Paytm, Vodafone,Airtel, etc. is projected to drive growth in the number of banking transactions through mobile wallet over the nextfive years.

One97 Communication Limited, ItzCash Card Ltd., and One MobiKwik Systems Pvt. Ltd., are few of the majorplayers operating in India mobile wallet market. Companies such as One97 Communications Ltd. (Paytm),MobiKwik etc., are investing in advertisements to promote mobile wallet concept across the country. In 2014,Northern and Western regions of India accounted for maximum number of mobile wallet users as well astransactions across the country. With expanding smartphone user base and rising awareness regarding thebenefits of using mobile wallets in Eastern and Southern regions of the country, the country’s mobile walletmarket is forecast to witness robust growth during the forecast period. Leading telecom operators in India such asAirtel, Vodafone, Idea, etc. have also entered into the mobile wallet market space, which would help subscribersmake convenient payments, and thereby have a positive impact on the market over the next five years.

“A large number of banking, financial services and insurance, and telecom companies have entered into themobile wallet market in India. Tier I cities such as Delhi, Mumbai, Kolkata, Bangalore, Pune, etc., have been theearly users of mobile wallet market for shopping, money transfer, mobile recharge and payments, etc. The mobilewallet trend is gaining momentum in Tier II cities such as Jaipur, Lucknow, Chandigarh, Indore, Patna, etc., aswell on account of rising smartphone and mobile internet penetration rates”, said Mr. Karan Chechi, ResearchDirector with TechSci Research, a research based global management consulting firm.

T a b l e o f C o n t e n t s

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1. Report Methodology

2. Analyst View

3. Product Overview

4. Global Mobile Wallet Market Overview

5. India Mobile Wallet Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Number of Transactions

5.2. Market Share & Forecast

5.2.1. By End User

5.2.2. By Application

5.2.3. By Region

5.2.4. By Company

6. India Mobile Wallet End User Market Outlook

6.1. Banking

6.1.1. Market Size & Forecast

6.1.1.1. By Value

6.1.2. Market Share & Forecast

6.1.2.1. By Region

6.2. Retail


6.2.1.1. By Value


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6.2.2.1. By Region

6.3. Telecom


6.3.1.1. By Value


6.3.2.1. By Region

6.4. Transportation


6.4.1.1. By Value


6.4.2.1. By Region

7. India Mobile Wallet Application Market Outlook

7.1. India Mobile Wallet Money Transfer Market Size

7.1.1. By Value

7.2. India Mobile Wallet Mobile Recharge & Bill Payments Market Size

7.2.1. By Value

7.3. India Mobile Wallet Utilities Market Size

7.3.1. By Value

8. India Mobile Wallet Payment Models

8.1. Bank Centric Model

8.2. Operator Centric Model


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8.3. Peer to Peer Model

8.4. The Collaborative Model

9. Market Dynamics

9.1. Drivers

9.2. Challenges

10. Market Trends & Developments

10.1. Rising Acceptance of Prepaid Payment Instruments (PPIs)

10.2. Increasing Participation of BFSI & Telecom Sectors

10.3. Companies Provide Attractive Offers on M-Wallet Usage

10.4. Growing Penetration of Mobile Value Added Services to Drive Mobile Wallet Market

10.5. Increasing Advertising Expenditure

11. Policy & Regulatory Landscape

12. India Economy Profile

13. Competitive Landscape

13.1. Competitive Benchmarking

13.2. Company Profiles

13.2.1. One97 Communication Limited (Paytm)

13.2.2. One MobiKwik Systems Pvt. Ltd.

13.2.3. ItzCash Card Ltd.

13.2.4. Oxigen Services (India) Pvt. Ltd.

13.2.5. MMP Mobi Wallet Payment Systems Ltd.

13.2.6. Citrus Payment Solutions Pvt. Ltd.


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13.2.7. Airtel M Commerce Services Ltd.

13.2.8. Vodafone M-Pesa Limited

13.2.9. Y-Cash Software Solutions Private Limited

13.2.10. My Mobile Payments Limited

14. Voice of Customers

15. Strategic Recommendations

16. About Us & Disclaimer

R e s e a r c h M e t h o d o l o g y

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Baseline Methodology

Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of India

mobile wallet market. The team has analyzed various industry segments and speculated a positive future for the

industry. Taking into consideration the strategic alliances, capital investments, etc., our team of analysts has

provided a prudent analysis of the industry’s performance in the future. This would enable our clients in planning

their investment decisions and explore growth opportunities in India mobile wallet market.

For our study, we have gathered information through primary research surveys with vendors and mobile wallet

service providers in India, followed by an exhaustive search of credible paid databases. Our team of experts has

then prudently evaluated all the collected information and organized it in chronological order to depict a

meaningful and clear picture of India mobile wallet market.

In addition, while compiling the data, we have also validated all the collected information from multiple sources

and data warehouses in order to present the most accurate and precise information of the concerned industry. We

have also identified and analyzed all emerging trends, including important drivers and challenges confronting the

mobile wallet market. We have also presented various forecasts for the industry based on our in-depth analysis of

market dynamics, prevalent trends, major developments and growth opportunities. The data provided in the

report depicts Indian financial year. For instance, 1st April, 2012- 31st March, 2013 (stated in the report as 2012),

and the same is applicable for all corresponding years.

Companies Interviewed One97 Communications (Paytm), MobiKwik, Oxigen, Citrus, Ypcash, etc.

Sources:

Reserve Bank of India (RBI), National Payment Corporation of India, Mobile Payment Forum of India, Bloomberg,

Press Releases, etc.

S a m p l e D a t a - S n a p s h o t

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Wallet

Closed

Snapdeal.com, Flipkart.com

Semi Closed

PayU, Paytm, Oxigen

Open

Vodafone with ICICI Bank

Increasing Safety

Measures for Mobile

Payments

Robust Growth in Internet

Applications

Rapid Acceptance of Mobile

Payment Services

Growing Smartphone Penetration

Rate

1 2 3 4 5 6 7 8 9

India Mobile Wallet Market Size, By Value, 2012-2020F (USD Billion)

Banking, X%

Retail, X%

Telecom, X%

Transportation, …

Others, X%

India Mobile Wallet Market

Share, By End User, By

Value, 2014

2014 2020F--------------------------X% X%

2014 2020F-------------------------X% X%

2014 2020F-------------------------

X% X%

2014 2020F--------------------------X% X%

North

SouthEast

West

One97 Communications (Paytm),

X%

One MobiKwik

Systems Pvt. Ltd., X%

ItzCash Card Ltd., X%

Others, X%

India Mobile Wallet Market Share, By Company, By Number of Transactions, 2014 & 2020F

2013

20142015

Operating History Achievement & Awards

2015: The company XXXX ‘the Most Innovative Company’XXXX at Business Standard Awards, 2014.

2015: XXXXX , founder and CEO of One97Communication Limited won ‘India’s XXXX BusinessLeader under X’.

2015: XXXX XXXX the ‘Frost & Sullivan India ICT XXXX ’for Mobile Commerce Company of the Year in XXXXX

2014: XXXX won ‘The Best XXXX Money Product’ at theXXXXX

2013: XXXX XXXXX a special mention in m BillionthXXXXX in m-Commerce / m-Business category

Particulars

2013-14

2014-15

Revenues (Net)

X X

%growth

X% X%

PAT X (X)

%margin

X% (X%)

EPS X (X)

Financial Metrics (USD Million*)

Figure 18: India Transportation Mobile Wallet Market Share, By Region, By Value, 2014 & 2020F

R e p o r t O r d e r i n g

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Disclaimer :

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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india mobile wallet market forecast & opportunities, 2020

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