india home healthcare report 2016

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Page 1: India Home Healthcare Report 2016

Copyright 2016 Cyber Media Research and Services Ltd. Reproduction is forbidden unless authorized. All rights reserved. India | Asia-Pacific | North America

Integrity | Insights | Independence | Excellence

Cyber Media Research Ltd. An ISO 9001: 2008 Company

HOME  HEALTHCARE  

Page 2: India Home Healthcare Report 2016

Copyright 2011 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. 2 Copyright 2016 Cyber Media Research. Reproduction is forbidden unless authorized. All rights reserved. 2

The  Healthcare  Context  

An  aging  popula3on.    

The  increasing  prevalence  of  chronic  diseases.    

The  need  for  be>er  quality  post-­‐opera3ve  and  primary  care.  

By  2050,  one  in  five  Indians    

>60  age.  

51%  of  all  old-­‐age  deaths  in  India.  

addi3onal  beds  over  the  next  5-­‐6  years    600,000  -­‐  700,000  

Page 3: India Home Healthcare Report 2016

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Home  Healthcare  

Hospitals  

Clinics  

Doctors  EMS  

Pharmacy  

Pa3ents  

Home  Healthcare  

Changing  demographics  

Key  Drivers  –  Home  Healthcare  

Increasing  disposable  incomes  

Quest  for  be>er  and  constant  quality  care  

Page 4: India Home Healthcare Report 2016

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Hospitals  Vs  Home  Healthcare  

  The   profitability   of   hospitals   =   average  revenue   derived   from   the   average   stay   of   a  pa8ent.  

  It  is  a  high  margins  model.    

  H om e   h e a l t h c a r e   r e q u i r e s   s p e c i a l  competencies   for   managing   last-­‐mile   logis8cs  and  the  remote  health  workers.  

  Home  health  care  is  a  volume  model.  

Page 5: India Home Healthcare Report 2016

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Home  Healthcare  Devices  

Therapeu3cs    home  healthcare  devices  

Medical  supplies    Mobility  Assist  

Health  Monitoring  devices  

Health  Diagnos3c  devices  

Market  Segmentation:  By  Devices  

Page 6: India Home Healthcare Report 2016

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Home  Healthcare  Services  

Infusion  Therapy  

Respiratory  Therapy  

Rehabilita3on  

Telehealth  and  Telemedicine  

Market  Segmentation:  By  Services  

Unskilled    Home  Healthcare  Services  

Page 7: India Home Healthcare Report 2016

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Global  Market  Forecast  

[Source:  CMR  Analysis  and  Industry  Es8mates]  

2016  

270  

315  

368  

2018   2020  

[In  US  $/Billion]  

8%

Page 8: India Home Healthcare Report 2016

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India:  The  Big  Picture  

Indian  Corporate  Houses  

Startups  

MNCs  

Healthcare  Providers  

Home  Healthcare  Ecosystem  in  India  

VCs  

Revenue   streams   include   both   annual   or   monthly  subscrip8on  fees  and  a  per-­‐interac8on  fee.  

Increased   accountability   and   standards   could  encourage   insurance   companies   to   cover   home  healthcare  costs.    

Technology  is  all  pervasive  in  a  home  healthcare  set-­‐up,  for  it  to  be  successful  and  profitable.  

Page 9: India Home Healthcare Report 2016

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Types  of  Players  

Hospitals  with  in-­‐house  home  healthcare  division  

Hospitals  working  with  home  healthcare  partners      

Private  home  healthcare  partners  

Page 10: India Home Healthcare Report 2016

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Physiotherapy   Rehabilita3on  

Services  in  Demand  in  India  

Diabetes  Management  

Elderly  Care  

Home  healthcare  has  the  poten8al  to  replace  upto  65%  of  unnecessary  hospital  visits  in  India,  and  costs  upto  <20%  incurred  on  hospital  costs.  

Future  service  areas  include:  

Dialysis   Children  with  special  needs  Chemotherapy  

Page 11: India Home Healthcare Report 2016

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Companies   offering   home   healthcare   services   are   also   evalua8ng   wearable  medical  devices.    

They   plan   to   offer   them  as   part   of   their   service   or  work  with  manufacturers   to  define  care  protocol  standards.    

These   devices   can   record   pa8ent   data   in   real   8me   and   can   trigger   alerts   in   the  system  for  quick  and  pre-­‐emp8ve  ac8ons.  

Move  towards  Wearables  

Page 12: India Home Healthcare Report 2016

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N E W   D E L H I  Portea  Medical  

Homital  Prama3care  

Medcareathome  

K O L K A T A  Portea  Medical  

Rising  Care  

H Y D E R A B A D  Portea  Medical  

Nigh3ngales  Yellow  Home  Care  

C H E N N A I  Portea  Medical  

Unique  Home  Healthcare  India  Home  Healthcare  

M U M B A I  Portea  Medical  

Nigh3ngales  BHN  Healthcare  

B E N G A L U R U  Portea  Medical  

Nigh3ngales  India  Home  Healthcare  

Health  Heal  

Major  Players:  By  City  

Page 13: India Home Healthcare Report 2016

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Healthcare  US  $  100B  

Home  Healthcare  US  $  3.2B  

India:  Market  Size    

[Source:  CMR  Analysis  and  Industry  Es8mates]  

Page 14: India Home Healthcare Report 2016

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India  Market  Forecast  

[Source:  CMR  Analysis  and  Industry  Es8mates]  

2016  

3.20  4.46  

6.21  

2018   2020  

[In  US  $/Billion]  

18%

*Home  healthcare  forecast  includes  both  devices  and  services.  

Page 15: India Home Healthcare Report 2016

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Finding  the  right  staff  with  skills  and  care  aZtude.      

The   business   has   to   clearly   differen8ate   itself   from   the   generic  maid  or  live-­‐in  agencies  that  exist  both  online  and  offline.  

The   home   healthcare   model   is   en8rely   self-­‐pay.     As   such,   the  business  needs  to  dis8nguish  itself  from  compe88on  on  the  basis  of  service  and  care  op8on.    

Key  Challenges  

Accountability   is   a   big   challenge,   as   the   line   of   sight   from  management  to  the  staff  deployed  in  the  home  is  not  clear.  

Lack   of   clear   regula8on   can   make   risk   difficult   to   quan8fy   by  leaving  much   of  what   home  healthcare   needs   to   do   defined   as  gray  areas.    

Page 16: India Home Healthcare Report 2016

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About  CMR  

CMR   is   a   young   bou8que   firm   that   enables   its   clients   to   find   answers   to   its  most   pressing   business   concerns   and   challenges,   through  market   research,  market  intelligence  and  go-­‐to-­‐market  services.    

This  is  us,  at  a  glance:    

Business  Channel  Partner  Ecosystem  Research  

User  and  Demand-­‐side  Research  

Industry  Ver3cals  /  Business  Domain  Research  Informa8on  Technology  *    Telecommunica8ons  *    

Semiconductor  &  Electronics  *  *  Life  sciences  *  Government  

Industry  Consul3ng  and  Advisory  Services  

Go-­‐To-­‐Market  Services  

Page 17: India Home Healthcare Report 2016

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 Prabhu  Ram  

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M:  +91-­‐9899440380      

CMR   INDUSTRY  CONSULT ING  PRACT ICE  

Contact  

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