Incremental PersonaLean UX Festival, Gent, September 2014

Adrian Howard (@adrianh)

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Persona

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Analysis & Synthesis

http://www.slideshare.net/toddwarfel/data-driven-personas

– Jared Spool

“Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums”

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Sam Bossman, VP of Sales

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Pat Minion, Sam’s PA

Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our target market • Tends to result in set-and-forget persona.

Incremental Persona

1. Define

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Apply the truthiness scale

MSU True

TrueMSU

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2. Refine

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3. Realign

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The Good, the Bad & the Ugly

Lets you get people starting quickly & cheaply

Whole team approach eases adoption

Integrates research & researchers

Continuous learning

No set & forget persona

Embraces change

Organisations still need to buy in

Folk forget refine & realign

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TrueMSU

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DO LESSMORE OFTEN

to do

MOREAdrian Howard (@adrianh)

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