Increasing Sales

in Your

Eyecare Practice

A large part of revenue at your practice comes from your frame and

contact lens sales. If you’re struggling with keeping your sales consistent from month to month

take a look at these 5 tips for boosting sales in your practice.

Give Your Staff Ownership of Their Roles

Every employee wants to feel valued in their role. Giving your employees responsibility, ownership of their roles, and the proper education and resources to stay on top of the latest industry trends and technology is going to help them perform their best. If your employees are excited about the opportunity and have the resources to excel in their role, your entire practice will benefit.

Educate Your Patients

Make sure that your staff is giving your patients the best information about your products. The more knowledgeable you can be for your patients, the more they will trust you and be comfortable with investing in their eyes. A clear explanation of the benefits and value of a product or service can go a long way.

Hire for Integrity

Integrity is an important trait when looking to hire new staff. What your staff says and how they interact with your patients is a direct reflection of your practice as a brand. Teamwork is another important quality to look for in a staff member that will be contributing to sales. You need to focus on building a team that is willing to support one another and help out, even when there is no personal gain.

Value Over Price

These days, customers are open to buying based off of value instead of overall price being the final decision maker. The economy has affected all segments of the supply chain in order to keep prices low for consumers, but when this happens, quality and support resources can decline. When this is the case, many customers are willing to pay a bit more for products and services that offer better quality and support.

Keep in Touch

Social media is a great way to interact, build, and maintain personal relationships with your patients and customers. Posting pictures of patients getting excited about the purchase of their new frames is a great advertising tool on social media. Any time that you can share valuable information with your customers it’s going to strengthen their trust in you.

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