increasing productivity and efficient communication through mobile tech; jessica deluca, repfiles,...

FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.

h#ps://www.youtube.com/watch?v=NjYTzvAVozo

“Life Simplified with Connected Devices”

Published January 2014

by The Connected Devices

Laboratory at Brigham Young

University


Increasing Produc>vity and Efficient Communica>on Through

Mobile Technology

Presented by Jessica DeLuca, MarkeHng & Business Development Manager, RepFiles, LLC


Booth #2 in Tech Center Exhibit Hall


Millennials (aka “Genera>on Y”) – Born early 1980s to early 2000s


Why Do They MaKer to Businesses? •  Make up approx. 75 million of U.S. populaHon1

•  86 million millennials will be in the workplace by 2020, represenHng 40% of total working populaHon2 (75% by 2025)3


What Do Millennials Want From Their Workplace?2

•  88% – “Work-‐life integraHon” •  74% – Flexible work schedules •  72% – Be their own boss •  64% – Make the world a be#er place


Millennials Love Technology •  83% – Sleep with their smartphones4

•  43 – Number of Hmes they touch a cell per day5

•  53% – Would rather lose their sense of smell than their technology6


“Genera>on Z” – Born mid to late 1990s or from mid 2000s to the present day


Why Start Thinking Mobile First? Present & Future Trends, Increase of Usage

What are the Benefits? Increase ProducHvity & Efficient CommunicaHon for Individual Professionals, Employees & Customers

How to Start Thinking Mobile First? Content, Email, Social Media, Website, Apps & More


Increase in Mobile Device Ownership & Usage •  More people own a mobile device than a toothbrush6

•  65% of Americans own a smartphone (up from 44% in 2011); more common than digital cable (54%)7

•  29% of Americans own a tablet (up from 5% in 2011)7 •  Americans spent an average of 34 hours per month using mobile apps & browsers in 2013 (Hme on desktops – 27 hours)7


Increase in Mobile Device Ownership & Usage •  By end of 2014, 1.76 billion people expected to own smartphones (just under ¼ of world populaHon) – up more than 25% over 20139

•  295.2 million smartphones shipped for sale in Q2 2014 (Android accounted for 85%; iOS for 12%)8


Sage 2014 Survey on Mobile Technology: Manufacturing/Distribu>on12

•  What devices have posiHve impact on organizaHonal producHvity? – 70% – Smartphones – 47% – Tablets

•  Only 26% have mobile budget


Sage 2014 Construc>on IT Survey13


NAED 2013 Technology Benchmarking Survey10

• 16% – Offer apps for internal company use

• 11% – Offer apps for customers


NAED 2013 Technology Benchmarking Survey10

•  Important Technology Issues: – Approx. 45% – Develop mobile-‐friendly website – Approx. 30% – Create apps for mobile devices


NAED Fall 2012 Electrical Contractors Technology Benchmarking Survey11


Hot Mobile Topics: UHlity Apps

Mobile Payments Big Data Wearables

IoT


U>lity Apps


Mobile Payments

•  Worldwide mobile payments reached $235.4 billion in 2013 ($163.1 billion in 2012)16

•  Users age 18-‐34 account for 55% (age 35-‐54 = 35%)16

•  40% of mobile wallet users say mobile is now their primary mode of payment16

•  69% will convert if receive discounts/rewards program17


Big Data •  2.5 quinHllion bytes of data created everyday17 •  Data comes from climate sensors, posts on social media sites, digital photos/videos, transacHons, cell phone GPS signals, etc.

•  Mobile allows data collecHon throughout the day, not just when sisng in front of desktops

•  Challenge is for companies to provide contextual value in the “mobile moment”


Wearables


Internet of Things (IoT) •  Expect 75 billion devices connected to the IoT by 2020; 9.4 devices per person18

•  $14-‐trillion industry18 •  By 2017, 87% of Internet connected device sales will be smartphones & tablets19


How to Start Thinking Mobile First


•  Focus has shited from the web to mobile – requires different way of thinking about how to interact with people (more than just responsive web design)

•  Requires people/businesses to evolve •  Mobile-‐first does not mean mobile-‐only •  OrganizaHonal commitment, not just within the markeHng department


General Content Guidelines •  Think about audiences working in the moment •  Break large amount of product info into micro content •  Easy to digest (use visuals) •  Quickly accessible •  Relevant •  Move from long shelf-‐life content to quick hits of bite-‐sized content


Social Media •  More than 90% of all social interacHons are now conducted via the mobile phone20

•  Facebook is most popular app in U.S.22

•  60% of Tweeters are mobile only23

•  Americans watch more video on mobile devices than on PCs15 (YouTube is fourth most popular app 22)

•  Users more likely to create content & engage on mobile21


Social Media Guidelines •  Post oten (content should be of the moment) •  Be visual rather than text-‐heavy

–  Image tweets receive 91% more retweets & favorites22 – FB photos are liked two Hmes more than text updates22 – Test images for mobile devices

•  Messaging should be clear, concise & personable – Keep capHons to less than 100 characters


•  185,751 FB likes •  20.5K Twi#er followers •  2,220 Instagram followers •  2,932 YouTube subscribers

Social Media Case Study: Freightliner Trucks


Email •  70% of email users check email on mobile device (48% Android; 38% iOS)24

•  66% of all email opens happen on a mobile device15

•  67% of email users turn on push noHficaHons24

•  Easy to digest; clickable links (include phone number in email signature); relevant

•  Test emails with graphics on mulHple devices


In-‐Person/Print •  Pen and paper are sHll okay! •  UHlize Evernote to take photos of hand-‐wri#en

notes, printed meeHng agendas, business cards, etc. –  All text is searchable –  Organize notes by notebooks; tag –  Sync to desktop

•  Think about when people will see printed material & what they will be doing –  Close to mobile phone or desktop? –  Sisng down, standing, walking, driving? h#p://www.booqbags.com/


Website •  Consumers are researching product before contacHng sales rep; sales personal are involved later in process

•  74% of consumers use mobile search when shopping15 •  40% of consumers abandon a website that takes more than 3 seconds to load25

•  79% of shoppers do not return to a site once they have had a bad experience25


Things to Consider •  Define users •  Give good first impression •  Make consistent experience across plaxorms & easy to finish converHng on another device

•  Create a path of least resistance for engagement •  Allow easy and convenient exit


Responsive Design vs. Dedicated Mobile Site •  Responsive design

–  Same site as desktop with graphics/text adjusHng based on screen size

– Good for content consumpHon

•  Dedicated mobile site – Mobile version of desktop site stripped down to basics – Good for users looking to make purchases –  Content can be tailored to device


Company App •  Nearly 80% of mobile apps are abandoned ater their first use26

•  “The corollary for marketers is to think about what mobile app or experience their brand can offer that will provide a superhero power for users.” – Loni Stark, Director of Product and Industry MarkeHng, Adobe


Company App Recommenda>ons •  Know your audience (what content will engage them? what is their preferred communicaHon channels?)

•  Provide a personalized user experience & true interacHvity

•  Focus on “mobile acHviHes” to eliminate fricHon •  CompaHble with iOS and Android & across devices •  Provide offline use


Things to Consider •  Cost of development, deployment & maintenance

– By 2017, the Chief MarkeHng Officer will spend more dollars on technology than the Chief InformaHon Officer19

•  Requires agile team that can deliver results in weeks (someHmes days)


U>lizing Exis>ng Apps for Business •  Manage projects •  Boost collaboraHon between field & office personnel •  Complete admin work (i.e. expense reports, sign contracts, etc.) on-‐the-‐go rather than returning back to office

•  Access files from anywhere, anyHme •  Quicken response Hme •  Organize emails •  Stay on top of industry news


Recommended Apps: Project Management


Recommended Apps: Accessing Files


Recommended Apps: Miscellaneous


How to Encourage Colleagues to Get Onboard •  Incremental learning •  Encourage team to research & suggest new apps •  If handing out tablets or smartphones, provide training & make them download something

•  Bring in guest speakers/experts •  Have fun with it!


Takeaways •  Change Perspec>ve: Start thinking mobile first & get to know your mobile users

•  Evolve: Look at your exisHng content & communicaHon methods & create path of least resistance for mobile users

•  Implement: Explore & uHlize apps that will increase producHvity for yourself & your team

•  Innovate: Consider ways your company can provide value to mobile users in the “mobile moment”


Contact Info

Jessica DeLuca RepFiles, LLC 216.245.8257

[email protected]

@jess_deluca14 RepFiles, RepFiles NEMRA EdiHon


Resources 1.  h#p://fortune.com/2014/08/29/millennial-‐car-‐buying/ 2.  h#p://www.forbes.com/sites/robasghar/2014/01/13/what-‐millennials-‐want-‐in-‐the-‐workplace-‐and-‐why-‐you-‐should-‐start-‐giving-‐it-‐to-‐them/ 3.  h#p://www.entrepreneur.com/arHcle/234190 4.  h#p://www.nielsen.com/us/en/insights/news/2014/millennials-‐technology-‐social-‐connecHon.html 5.  h#p://www.dmnews.com/millennials-‐just-‐wont-‐let-‐go-‐of-‐the-‐phone/arHcle/360764/ 6.  h#p://mashable.com/2014/04/23/social-‐media-‐markeHng-‐facts/?utm_cid=mash-‐prod-‐email-‐

topstories&utm_emailalert=daily&utm_source=newsle#er&utm_medium=email&utm_campaign=daily 7.  h#p://www.engadget.com/2014/02/11/two-‐thirds-‐of-‐americans-‐now-‐have-‐smartphones/h#p://www.engadget.com/2014/02/11/two-‐thirds-‐of-‐americans-‐now-‐

have-‐smartphones/ 8.  h#p://techcrunch.com/2014/07/30/the-‐one-‐horse-‐race-‐android-‐represented-‐85-‐of-‐the-‐300m-‐smartphones-‐shipped-‐in-‐q2/?

ncid=rss&utm_content=buffer16844&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 9.  h#p://www.emarketer.com/ArHcle/Worldwide-‐Smartphone-‐Usage-‐Grow-‐25-‐2014/1010920 10.  h#p://www.naed.org/uploadedFiles/NAED/NAED_Site_Home/Resources/Business_Tools/2013_Technology_Benchmarking_Survey_121013.pdf 11.  h#p://www.naed.org/uploadedFiles/NAED/NAED_Site_Home/Resources/Business_Tools/TechSurveyResults.pdf 12.  h#p://na.sage.com/~/media/site/sagena/responsive/docs/summary%20report/mobile-‐mfg-‐wholesale 13.  h#p://sage-‐job-‐ready.com/IT/assets/2014-‐construcHon-‐IT-‐survey-‐infographic.pdf 14.  h#p://www.electricaltrends.com/2014/07/electrical-‐buyer-‐influencer-‐mobility-‐usage.html 15.  h#p://media.dmnews.com/documents/82/2014_mobile_ebook_final_20385.pdf?DCMP=EMC-‐

DMN_iMkHngNewsDaily&spMailingID=9302746&spUserID=MTMyOTk4MDMxMTU5S0&spJobID=362318035&spReportId=MzYyMzE4MDM1S0 16.  h#p://www.forbes.com/sites/thesba/2014/07/17/mobile-‐payments-‐on-‐the-‐rise/?

utm_content=buffer7e344&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 17.  h#p://www-‐01.ibm.com/sotware/data/bigdata/what-‐is-‐big-‐data.html 18.  h#p://readwrite.com/2013/09/30/how-‐big-‐the-‐internet-‐of-‐things-‐could-‐become#feed=%2Finfrastructure&awesm=~oj3jHsZI8rJE6c 19.  h#ps://smallbusiness.yahoo.com/advisor/5-‐b2b-‐markeHng-‐trends-‐watch-‐2014-‐174719650.html 20.  h#p://www.clickz.com/clickz/column/2345381/mobile-‐industry-‐trends-‐revealed-‐at-‐gmic-‐2014


Resources 21.  h#p://blogs.forrester.com/thomas_husson/14-‐07-‐23-‐the_social_users_marketers_want_to_reach_are_on_mobile?cm_mmc=RSS-‐_-‐MS-‐_-‐76-‐_-‐

blog_2317&utm_content=bufferac770&utm_medium=social&utm_source=twi#er.com&utm_campaign=buffer 22.  h#p://mashable.com/2014/04/03/popular-‐apps-‐chart/ 23.  h#p://www.business2community.com/social-‐media/mobile-‐new-‐black-‐make-‐social-‐media-‐mobile-‐friendly-‐0691417#!bPL2H8 24.  h#p://www.mobilemarkeHngwatch.com/infographic-‐understanding-‐consumer-‐email-‐behavior-‐43374/ 25.  h#p://www.internetretailer.com/commentary/2014/07/31/mobile-‐sites-‐be#er-‐responsive-‐design-‐shopping 26.  h#p://www.cio.com/arHcle/2453985/mobile-‐appsow-‐cios-‐can-‐boost-‐mobile-‐app-‐adopHon/mobile-‐apps/how-‐cios-‐can-‐boost-‐mobile-‐app-‐adopHon.html •  h#p://www2.deloi#e.com/content/dam/Deloi#e/global/Documents/Technology-‐Media-‐TelecommunicaHons/gx-‐tmt-‐predicHons-‐2014.pdf •  h#p://www.dmnews.com/the-‐inconvenient-‐truth-‐about-‐mobile-‐apps-‐for-‐b2b-‐sales-‐markeHng/arHcle/342013/ •  h#p://www.huffingtonpost.com/2013/02/04/oreos-‐super-‐bowl-‐tweet-‐dunk-‐dark_n_2615333.html

Addi>onal Graphics •  h#p://www.transformaHonaltrend.com/finding-‐purpose-‐on-‐the-‐job-‐moHvaHng-‐the-‐millennial-‐workforce/ •  h#p://blog.capterra.com/3-‐big-‐ideas-‐church-‐connect-‐millennials/ •  h#p://blog.ringcentral.com/2014/06/5-‐brands-‐that-‐put-‐uHlity-‐at-‐the-‐heart-‐of-‐their-‐markeHng/ •  h#p://www.dmnews.com/this-‐really-‐is-‐the-‐year-‐of-‐mobile-‐seriously/arHcle/359207 •  h#p://venturebeat.com/2014/09/09/apple-‐launches-‐apple-‐pay-‐its-‐new-‐digital-‐wallet/