increase event attendence and scale revenue with virtual events: social27
DESCRIPTION
This is the Social27 presentation for the PCMA Supplier Showdown at the PCMA event in Las Vegas in JAn 2011. Four virtual event platform vendors were presented with a business challenge faced by a an Organization, trying to improve event atttendence and increae revenue. See presentation fro more detail...TRANSCRIPT
International Fundraising Professional Association (IFPA)
Presenter: Ike Singh KehalCo-Founder & CEO
Presentation for PCMA: Supplier Showdown
Jan 2011, Las Vegas
The IFPA (Fictitious Organization)1. Total members = 45,0002. 40 years old3. 255 Chapters worldwide4. Two annual events in North America
– The International Conference on Fundraising (January)– The Future Of Philanthropy For Nonprofits (July)
5. Event Attendance= 16% of membership6. Event Revenue = $5.75 million7. Revenue Split = 40% attendee & 60% sponsor
fees
IFPA Goals
1.Strengthen IFPA Community
2.Increase Event Participation
3.Increase Revenue $$
Recommended Solution
1. Introduce Hybrid Events
2. On Demand Phase for 6 months (until next event)
3. Stream main sessions (20%)
4. Put remaining sessions On Demand (80%) - available 15
days post event
5. Additional Revenue / Cost Recovery:
– Virtual Expo Hall
– Lower registration fee option for virtual event
6. Problem Solved!!
The Obvious
Explore Beyond the Obvious.Take a Detour >
6
Once Upon a Time
Monologue
7
Fast Forward > Present
The world has Evolved, Advanced….
Monologue
The IFPA MathData based upon scenario
Total IFPA Members 45,000
Total attendees at both events 7,500 / 16%
Sessions & Speakers (approx.) 525 sessions in 2 events over a 2.5 day period
The Vocal Minority / Speakers Upto 600 (7% of attendees)
The (nearly) Silent Majority
At 2 Events: 7,000 / 93%All Up: 44,400 / 98%
Re-visit Challenge At Hand
1.Strengthen IFPA Community2.Increase Event Participation3.Increase Revenue $$4.Expand direct event
participation to beyond 2%
Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowledge…….
Monologue DialogueTo
Rethink IFPA Strategy:
How?
The Inspiration
Technology Entertainment Design
Monologue
The Recommendation
TEDX: Independently organized TED event
Upcoming TEDx events
The Tactic for the IFPA
IFPA Virtual: In a Box
Virtual Summit in a Box TM
The Process:• IFPA provides virtual event environment
package “In A Box” to all chapters• Local: Chapters launch Local event as
follows:–Choose 80% content from IFPA Virtual Event
Library –Develop 20% content locally as per priorities–Bigger chapters have 1 day hybrid event– Smaller chapters have virtual only
The Process: continued….
• Revenue: IFPA shares virtual expo hall environment with chapters• Chapters generate revenue by
selling virtual booths and advertising to local sponsors
UtilizeVirtual Tech Innovation
The 3 Pillars of Virtual Event Tech
Collaborative Learning
Rich Profiling & Networking
Thanks!!Experience VES11 on the Social27 platform:http://VirtualEdgeSummit.social27.comAnd: http://m.social27.com
Blog: http://VirtualEventsHub.comTwitter: @IkeSinghEmail: [email protected]: www.Social27.com