increase e-commerce conversion using psychology

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Increase e-commerce conversion using psychology Karol Pokojowczyk from Colibri.io

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Increase e-commerce conversion using psychology by Karol Pokojowczyk from https://colibri.io

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Page 1: Increase e-commerce conversion using psychology

Increase e-commerce

conversion using

psychology

Karol Pokojowczyk from Colibri.io

Page 2: Increase e-commerce conversion using psychology

Customer acquisition is the

process of acquiring new

customers for business

Page 3: Increase e-commerce conversion using psychology

or converting existing

prospects into new

customers.

Page 4: Increase e-commerce conversion using psychology

The process is specifically

concerned with issues

such as acquiring

customers at lower cost,

etc.

Page 5: Increase e-commerce conversion using psychology

Get to know

the consumer

psychology

Page 6: Increase e-commerce conversion using psychology

Action paralysis –

show your customers how

easy it is to buy something

from your e commerce site.

Page 7: Increase e-commerce conversion using psychology

Three types of

buyers – a survey of

more than 13,000

individuals reveal there are

three types of buyers:

Page 8: Increase e-commerce conversion using psychology

Spendthrifts (15%)

tend to derive great

pleasure from buying –

give them a “luxury” pitch

Page 9: Increase e-commerce conversion using psychology

The thrifty (24%) tend

to feel pain associated with

buying – try to minimise it

using such expressions as

“small down payment”

Page 10: Increase e-commerce conversion using psychology

The average (61%)

are somewhere in the

middle; both marketing

messages can work here

Page 11: Increase e-commerce conversion using psychology

Identify which type of

buyers are visiting your

site, and target your

marketing message to

them.

Page 12: Increase e-commerce conversion using psychology

Admit

Shortcomings

Page 13: Increase e-commerce conversion using psychology

Customers have more trust in

companies who are willing to

take responsibility for their

failures than for those who try

to blame external sources

Page 14: Increase e-commerce conversion using psychology

Show them

how to buy

Page 15: Increase e-commerce conversion using psychology

If you are selling a product,

explain how big it is, how

much it weighs, how much

it will cost to deliver, etc.

Page 16: Increase e-commerce conversion using psychology

If you have a service,

explain how long it will

take, what it will do, and

how it will do it.

Page 17: Increase e-commerce conversion using psychology

Get Email

Subscribers

Page 18: Increase e-commerce conversion using psychology

Make it very clear in your

message that you want

your site visitors to register

for a newsletter, discounts,

etc.

Page 19: Increase e-commerce conversion using psychology

Use

Marketplaces

Page 20: Increase e-commerce conversion using psychology

Amazon, eBay, Newegg,

and many other sites with

millions of visitors also

allow small and mid-sized

retailers to sell directly from

their sites.

Page 21: Increase e-commerce conversion using psychology

Use a

Distinctive

Logo

Page 22: Increase e-commerce conversion using psychology

A distinctive logo is a

business card for both

start-up shops and

branded e commerce.

Page 23: Increase e-commerce conversion using psychology

Give them

what they

search for

Page 24: Increase e-commerce conversion using psychology

Use tools like Colibri to

understand what your

customers are searching

for and how they convert in

each sales funnel.

Page 25: Increase e-commerce conversion using psychology

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.