increase donations and engagement with conversion booster

Improve website conversion rates

Converting Eyeballs to Action

See3’s Conversion Booster


Michael [email protected]

@michael_hoffman

773-784-7333 x 302

mailto:[email protected]


See3 works with nonprofits and social causes, activating

people to change the world. As a digital agency, our focus is

on developing and maximizing the use of digital assets to

engage constituents - online and in communities. We develop

strategies to deliver on goals like fundraising, advocacy,

awareness, and education.

Our clients include:


What are the most important actions

you want people to take when they

come to your website?


● opt-in to the email list

● sign a petition

● join a campaign

● make a donation

● social following / sharing

● video views

● app downloads

● event registration

● membership

Typical Actions


Email allows for a high degree of personalization based on what

you know about your constituents.

Websites treat every visitor the same, like a first-time visitor who

knows nothing about your organization.

Short of rebuilding your website and employing sophisticated, and

often cost-prohibitive technology, there has not been a way to

make a website visit more personal.

Until now…

The ChallengeHow to Improve Conversions


Conversion Booster by See3Removes the barriers that stop actions from taking place

Conversion Booster responds to real information about website visitors

in real time, giving you MORE...

• More opt-ins

• More donors

• More engagement

In the for-profit sector, the technology is showing 30-170% increase in

conversions. See3 is the only one customizing the technology for the

non-profit sector.

Best of all, this is an easy overlay on your existing CRM and requires no

additional programming.


Are they just looking and get inspired to

action?

Have they come for the express purpose of

making a donation or opting in?

How do we know?

Understanding ConversionsWhy do people opt-in or donate?


Conversion Booster by See3First steps

Identify your goals

Map the paths and the roadblocks for website

visitors to reach those goals.

Our goal is to group people based on their

actions and deliver to them relevant and timely

offers.


Increase donations from current donors


Increase donations from current donors

This is an example for illustration purposes


Donor abandonment


Customized lightbox

based on referring page,

email campaign, click

pattern or known

interest - water.

Sophisticated Targeting


Customized lightbox

based on referring page,

email campaign,

click pattern or known

interest- climate change.

Sophisticated Targeting


Email sign up



Social media engagement


5

First-time visitor


First-time visitor



Location targeting


Know your audience

See3’s Conversion Booster is a combination of technology and

consulting.

The technology is great, but it’s important you know your audience,

what gets them excited, and what you want them to do.

By signing up with See3 for this pilot, we lead a process that gets

you quickly to identify your top 5 site actions, and we implement the

technology to increase conversions.


Conversion Booster Enables Sophisticated Targeting

Visitor identity

Anonymous vs. Known visitors

Desktop vs. Mobile

Geographic targeting

Referring Websites

Timing

Depth of page views

Amt of repeat views on a page

Dynamic timing rules

Exit-intent target

Time on page

Target specific pages

Click patterns

Include / Exclude

4

Frequency

From once only to all the time

Never show visitor more than 1 CTA


How can Conversion Booster

help your organization?

• What would your organization do with a 30-170% increase in

conversions?

o How many more constituents could you serve?

o How many more people can you engage?

o What causes will you advance?

It’s all possible now.

Email is smart. Websites are dumb.

Let’s make your website smarter.


How much do you pay for

acquisition?

● Names from Care2 and Change.org

● Online advertising programs, including search and

Google Grants

● Major campaigns that drive website traffic

● Facebook ads and conversion programs

How does your ROI on these strategies change with

every additional % of website conversion?


My IT people just told me that they

can’t do what I need on the website

without a major CMS upgrade!

WTF!!!!


With See3’s Conversion Booster I

don’t need to call my IT folks every

time I want to adjust our smart

CTAs!


How can Conversion Booster

help your organization?

• Light & Flexible

o Existing marketing automation products are costly or require

extensive integration.

o Easy overlay with your CRM

o Works on any website CMS

• Best-in-Class Commercial Technology

o See3’s expertise in nonprofit conversions

o Employs a software tool being used in the commercial space with

30-170% growth in conversion rates

o Can pull or push data from org’s CRM / donor database


Is Conversion Booster right

for you?

Apply to be part of our pilot launch!

http://bit.ly/See3CBApply

We are seeking 20 nonprofit organizations:

● >10,000 unique website visitors/month

● >10,000 constituent email addresses




for you?

You’ll receive See3 consultation, and

we’ll handle the implementation.

See3 will partner with you to -

● define goals for your organization

● develop the implementation strategy

● design the calls to action

● conduct reporting, analysis & optimization



for you?

Investment: One-time payment of $2,997 for the first 90 days,

monthly billing of $399 thereafter.

After the 90-days if you don’t see an improvement in conversions,

cancel anytime with no penalty.

Apply to be part of our pilot launch!


Applications must be received by May 20, 2015.



Thank You!

Contact us:

Michael Hoffman

[email protected]

mailto:[email protected]

increase donations and engagement with conversion booster

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