inbox insight 2014 - guaranteed content marketing

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T: +44(0)1962 835950 W: www.inboxinsight.co.uk E: Lead Generation

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Your content is great, but if no one is seeing it then it won't do you any good. Use our targeted email bulletins to deliver your guides and white papers straight to your perfect audience. Inbox Insight Lead Generation Campaigns

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Page 3: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

About Inbox Insight Lead Gen – Cost per Lead

Inbox Insight publish a range of highly targeted B2B email bulletins to a subscriber base of over 1.5 million UK business professionals.

We specialise in cost-per-lead performance based content marketing, syndicating the most up-to-date and relevant whitepapers, guides, eBooks and surveys to generate leads, demand and brand awareness on behalf of our clients.

Our bulletins are delivered to over 500,000 decision makers in mid-market to enterprise organisations (>50 employees) within IT, HR, Finance, Marketing, Sales, Business Management, Procurement, Project Management, Fleet and Property job roles, as well as over 1 million small business owners, Proprietors and MDs (<50 employees).

Page 4: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

Lead Capture Technology

Once they have clicked on the red download box they are driven to the lead profiling page where you can profile the lead by company size or industry sector.

The subscribers receive the weekly bulletin, and identify the client’s guide as something that is relevant to them:

Page 5: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

Lead Capture Technology

In this example EMC have chosen to also ask about number of employees which filters the qualified leads and helps them manage their inside sales.

As soon as the subscriber requests the guide they are redirected to the EMC landing page, and the guide appears instantly in their inbox.

At the same time their contact details along with the answers to the qualifying questions automatically upload onto an Excel spread sheet and are sent to the client within 24 hours.

We can match the fields of this document to any relevant CRM to allow for ease of upload client side.

Page 6: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

Lead Capture Technology

For each subscriber that downloads your guide and meets with your criteria you would receive fully qualified ‘Business Card’ leads.

A lead consists of: • Name• Job title• Company Name• Email Address • Telephone Number• Company Address• + Answers to qualifying/profiling questions.

Each subscriber must submit their details to be followed up with in return of access to your content.

Page 7: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

As well as syndicating content, Surveys are commonly used to generate leads, often supplementing any Whitepaper Lead Gen.

Using up to 10 Questions set out by the client, this is a great way of generating leads whilst obtaining answers to profiling questions that gives sales teams additional information to take into their follow-up calls.

Surveys can be used to create Reports with their findings, which can then, in turn, be used to generate leads as a single piece of content, extending the lifecycle of a single Lead Gen Campaign.

Every Survey promoted within our bulletins is incentivised with luxury items such as iPads, iPhones and Smart TVs, with all costs covered by Inbox Insight.

Lead Capture Survey

Page 8: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

About Sponsorship – CPA/CPM/CPC

We run a variety of cost-per-ad, cost-per-thousand and cost-per-click based sponsorship and brand awareness campaigns, syndicating the most up-to-date and relevant content, targeted product information and to generate leads, demand and brand awareness on behalf of our clients.

These bulletins offer key UK decision makers the opportunity to receive information from market leading brands including Google, Microsoft, Amazon and Salesforce.

Inbox Insight offer leading brands the opportunity to drive traffic to specific landing pages via HTML solus emails.

This enables our clients to engage our subscribers through single inclusion email campaigns in addition to featuring in our weekly email bulletins.

Page 9: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

About Sponsorship – CPA/CPM/CPC

We can drive traffic to specific landing pages, generate demo requests or simply generate leads on a CPL, CPA, CPM or CPC basis, through the following list of bulletins, or to certain audiences through HTML solus emails.

Page 11: Inbox Insight 2014 - Guaranteed Content Marketing

Total Audience: 91,000

Audience: IT

Page 12: Inbox Insight 2014 - Guaranteed Content Marketing

Audience: Marketing

Total Audience: 65,000

Page 13: Inbox Insight 2014 - Guaranteed Content Marketing

Audience: HR

Total Audience: 81,000

Page 14: Inbox Insight 2014 - Guaranteed Content Marketing

Audience: Project and ERP

Total Audience: 105,000

Page 15: Inbox Insight 2014 - Guaranteed Content Marketing

Total Audience: 51,000

Audience: Sales

Page 16: Inbox Insight 2014 - Guaranteed Content Marketing

Total Audience: 1,600,000

Audience: SMB

Page 17: Inbox Insight 2014 - Guaranteed Content Marketing

T: +44(0)1962 835950W: www.inboxinsight.co.ukE: [email protected]

Contact Us

For instant access to our Media Pack with our audiences pleaseClick Here

To speak with us about your requirements please call us on+44 (0) 1962 835 958

Or send a quick email to [email protected] with who you would like to target and we will do the rest

Thank you