inbound video marketing tips for medical practices
TRANSCRIPT
Inbound Video Marketing Tips for Medical Practices
Tony Shap
Video marketing within medical practices can be a useful tool that will help generate a strong response
from the staff creating a more illicit interest.
The problem that arises when using video marketing internally is a lack of focus and knowledge on how
to best communicate the product or service.
There are three main items to understand when attempting to use video when marketing within
medical practices. It is imperative that these steps be successfully delivered in order to provide a
winning presentation.
1. Have a Strong Call to Action
By far the most important aspect of marketing is to create a strong call to action, one that the
employees can readily understand and interpret as their own. Within the medical community this
means a focus on the patient. Particularly, the video marketing must allow the viewer to interpret how he
or she can utilize the product or service in a way that is beneficial to the practice and shows results. Setting out a generic statement will definitely not
work in these instances. The person must feel they understand what is wrong with the situation, how to
fix it and what is going to be accomplished.
2. Capture Leads
By crafting a well-presented and thought-provoking video marketing campaign within a medical practice, many leads
can be generated. It is imperative that these leads be captured in a successful manner and there is ample follow-
through. Simply capturing the leads is not good enough, there must be action taken to ensure those leads turn into active participants. Use of video marketing in this aspect
enables a greater understanding of what is being marketed and can lead to more actively interested staff.
3. Create Interesting Whiteboard Animation Videos
While whiteboard animation is often used within videos to accent the goals of the presentation, often it is relegated to a
subtext of what is already being graphically interpreted in person. If someone is watching a presentation given by a
person simply speaking and drawing words on a whiteboard, there is an inherent lack of interest in the subject matter. In
the instance of marketing to a medical practice, it's imperative that the video have some graphic animation that will give it substance. The best method to achieve this is by
making the animation flow and move. The use of a computer to enhance the animation with color and motion is the best
way to reach an audience.
Everyone needs help with video marketing, particularly those working in an important field like medicine. Please call for a consultation and ensure
the next presentation is a success!
(805) 870-5025
www.tonyshap.com
www.tonyshap.com/consulting/
