inbound school marketing

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Post on 15-May-2015

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It Doesn't Matter What You Call It, An Inquiry Is A Lead

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  • 1. Inbound School MarketingIt Doesnt Matter What You Call It,An Inquiry Is a Lead
    Kyle James
    jameskm03@gmail.com
    twitter.com/kylejames
    linkedin.com/in/jameskm03
    kyle-james.com
    doteduguru.com
    hubspot.com
    nuCloud.com

2. Why Am I Talking to You?
?
3. What I Do?
4. Marketing Has Changed
1950 - 2000
2000 - 2050
5. Outbound Marketing
6. Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
7. Inbound Marketing
8. Inbound Marketing Process
Tools

  • Content Mgmt

9. Blogging 10. Social Media 11. SEO 12. Offers / CTAs 13. Landing Pages 14. Emails 15. Lead Intel 16. AnalyticsProcess

  • Publish

17. Optimize 18. Promote 19. Target 20. Capture 21. Nurture 22. Test 23. Analyze 24. Repeat

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