inbound - one net inc. · % of direct mail never opened. on light on dark marketers are shifting...
TRANSCRIPT
Vs.Inbound
outbound MarketIng
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“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”
CraIg daVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY).
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the Internet has fundamentally changed the way people find, discover, share, shop, & connect.
⅓of the world’s population is on the Internet.
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SOURCE: ICT FACTS & FIGURES, 2011.
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SOURCE: INTERNETWORLDSTATS.COM, 2012.
almost 8 new people come onto the internet internet
every second.
79%
50%of online shoppers spend at least
of their shopping time researching products.
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SOURCE: POWERREVIEWS, FEBRUARY 2012.
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SOURCE: FTC, JULY 2010.
300,000,000 200,000,000
# of American citizens. # of uS citizenson the ftC’s “do not call” list.
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SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010.
86 46 44% of people skip television ads.
% Decline in tech trade show spending.
% of direct mail never opened.
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Marketers are shifting their budgets away from “interruption” advertising.
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11%
47%
42% 89%of marketers are maintaining or increasing their inbound budgets.
will spend less than they did in 2011.
will spend more than they did in 2011.
will spend the same.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
“Direct mail is very expensive & ineffective for new leads.”
Marketing ProfessionalHardware technology11 to 25 Employees.
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
the average budget spent on company blogs & social media has nearly tripled in three years.
9%
21%
2009 2011
THE PORTION OF MY MARKETING BUDGET ALLOCATED TO SOCIAL MEDIA & OUR COMPANY BLOG...
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing costs 61% LESS per lead than traditional, outbound marketing.
outboundAvg. cost/lead:
InboundAvg. cost/lead:
$135$346
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Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound converts leads into customers.
15%
16%
12%
8%
4%
15%
9%
7%
4%
2%
Lead-to-customer Close % by Channel
Lead
-to
-cus
tom
er C
lose
% b
y M
ediu
m
Seos Direct Traffic referrals Paid Search Social Media outbound
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing tactics don’t just generate leads. They generate revenue.
57%60%
40%
20%
0%
62%
52%
44%
Company blog LinkIn facebook twitter
OUR COMPANY HAS ACQUIRED A CUSTOMER THROUGH THIS CHANNEL.
57%
44%of marketers acquired customers from blogging.
of marketers acquired customers from Twitter.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Inbound marketing channels cost less than any outbound channel.
52%
60%
40%
20%
0%
45%38%
34% 33%
28%
19%
INBOUND OUTBOUND
blogs Social Media Seo (organicSearch)
direct Mail telemarketing PPC (PaidSearch)
trade Shows
tHIS Lead-gen taCtIC IS beLoW AVERAGE COST.
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
outbound marketing costs more.
46%60%
40%
20%
0%
26% 26% 25%
14% 14%10%
INBOUND OUTBOUND
trade Shows direct Mail telemarketing PPC (PaidSearch)
Seo (organicSearch)
Social Media blogs
tHIS Lead-gen taCtIC IS beLoW AVERAGE COST.
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Go inbound or go home.
LET’S TALK.
805.201.3075 US.
250.483.7411 Canada
For free advice, tips & tricks visitwww.onenetmarketing.com
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OneNet Marketing Inc.Inbound marketing & direct response advertising to accelerate your online growth.
@onenetmarketing
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