inbound marketing: why inbound marketing is the best strategy

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S Inbound Marketing Why Inbound Marketing Is The Best Marketing Strategy

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Page 1: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

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Inbound MarketingWhy Inbound Marketing Is The Best Marketing Strategy

Page 2: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

Inbound Marketing

Page 3: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

Inbound Marketing

Traditional ways of marketing are slowly fading out and companies are more and more relying on the marketing strategies suitable for the new world.

The advent of internet and then the smartphone revolution has changed the marketing strategies worldwide. Inbound marketing is one such new strategy that makes customers come to you.

Page 4: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

Inbound Marketing

Strangers become attracted to your brand and they become regular customers and promoters through this marketing strategy. Hear it from the growth hacker Wesley Yuhn: http://www.slideshare.net/wesleyyuhn/wesley-yuhn-inbound-marketing-leads

Inbound marketing explained in a picture

So how do you make this possible? By simply doling out what customers want. The traditional ways of TV ads, billboards and email marketing is long dead. People skip TV ads, unsubscribe to your mail and just walk by major billboards without even glancing.

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Inbound Marketing

Inbound marketing makes use of the internet and other electronic media to create content that are specifically directed to a specific group of individuals. They like what they see, they use your product/service and becomes regular customers.

They also promote your product to their friends and this way your customer base grows. Here is a very informative presentation on inbound marketing by Wesley Yuhn: http://www.slideshare.net/wesleyyuhn/wesley-yuhn-inbound-marketing-myths

Page 6: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

Inbound Marketing

Inbound marketing is about publishing the right content at the right place at the right time. That way your marketing becomes non-intrusive, non-interruptive and adds value to the customers’ life.

They react positively and gets converted. Also inbound marketing allows people to choose the platform they want to interact with you.

Page 7: Inbound Marketing: Why Inbound Marketing Is The Best Strategy

Inbound Marketing

Since you are not limited to a specific billboard or leaflet, customers fell a lot at ease when interacting with you. You give the customer the freedom to choose if they want to buy your product, not force them into it. This positive first impression makes conversion easier .

This positive first impression makes conversion easier. Here is what Wesley Yuhn says about inbound marketing strategies:

http://www.slideshare.net/wesleyyuhn/wesley-yuhn-inbound-marketing-40184597

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Inbound Marketing

So how do you apply inbound marketing strategies?

Content: Content is king. Customers look for information. They want to know if your product is worth their time.

SEO: People never look beyond the 1st page of a search result. So organise your content in such a way that they are ranked higher in Search Engines like Google. That way, more people will view your website/page and you get more inbound customers.

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Inbound Marketing

Blog: Blog about your products/services. Let people know you know your product and can explain it to others in simpler terms. Your blog should be informative and answer all of their questions.

Website: A website is a must for inbound marketing as potential customers look for a website when they hear about a new company. This instils a sense of trust into them and they feel at ease with your company. Your website is your face in the online world, so that is the first thing a customer notices when they search for you online.

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Inbound Marketing

Social Media interactions: The best place for inbound marketing are the social media networks. People are spending most of their waking hours on Facebook and Twitter and what better way to impress potential customers than to have an impressive social media page?

Advantages:

Inbound marketing creates more leads.

Less costs. Since this marketing strategy is completely based on the digital world, the cost of marketing is reduced manyfolds. This increases your ROI.

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Inbound Marketing

Wesley Yuhn publishes a great selection of curated content just for you. Find out more at: http://wesleyyuhninfo.com/

http://www.scoop.it/t/inbound-marketing-by-wesley-yuhn-1