Inbound Marketing Today

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There no longer is Social Media Marketing, Inbound Marketing, and Traditional Marketing. It's just...Marketing.


<ul><li>1.Introduction to Inbound Marketing Sean Zinsmeister Title:Marketing Associate Company:Rentcycle Twitter:@SZinsmeister</li></ul> <p>2. About 3. Its just Marketing --David Meerman Scott 4. Value of Inbound Marketing Inbound marketing pulls buyers into your business 5. What is Outbound Marketing? 6. Where Outbound Lives 7. Where MORE people live 800-555-1234 Annoying Salesperson 8. Solution: Inbound Marketing Content SEO Social Media 9. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg 10. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: 11. Success Drives Investment in Inbound Source: Survey of hundreds of businesses from Why Businesses Are Changing Marketing Budgets 12. 4 Steps to Successful Inbound Marketing </p> <ul><li>Create </li></ul> <ul><li>Optimize </li></ul> <ul><li>Promote </li></ul> <ul><li>Convert &amp; Analyze </li></ul> <p>13. Step 1: Create Content </p> <ul><li>Create </li></ul> <ul><li>Optimize </li></ul> <ul><li>Promote </li></ul> <ul><li>Convert &amp; Analyze </li></ul> <p>14. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer. 15. Traditional Marketing Funnel 16. Flip the Funnel </p> <ul><li>Over 33% of Brand Advocates are rating and reviewing products or writing testimonials </li></ul> <ul><li>Over 60% of Brand Advocates are answering prospects questions </li></ul> <ul><li>About 30% are sharing promotional offers with their social networks </li></ul> <p>17. Publish Everything, Everywhere 18. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - 19. Step 2: Optimize </p> <ul><li>Create </li></ul> <ul><li>Optimize </li></ul> <ul><li>Promote </li></ul> <ul><li>Convert &amp; Analyze </li></ul> <p>20. Google is Judge, Jury &amp; Executioner 21. SEO = Context + Authority Ranking Algorithm: f(n):Context +Authority 22. 25% On-Page SEO (Context) </p> <ul><li>Page Title </li></ul> <ul><li>Clean URL </li></ul> <ul><li>Headers &amp; Content </li></ul> <ul><li>Description </li></ul> <p>23. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links 24. Link Building Strategy 25. More and Better ContentLinks Source: Data from selected websites using 26. Step 3: Promote </p> <ul><li>Create </li></ul> <ul><li>Optimize </li></ul> <ul><li>Promote </li></ul> <ul><li>Convert &amp; Analyze </li></ul> <p>27. Remember: It s Not About You, EVER! 28. Humanize 29. Target Your ContentTarget content to your marketing personas. 30. Create an Engaging Presence 31. Utilize New Marketing Channels Remarkable Content 32. Hub and Spoke 33. Hub and Spoke 34. Make Sharing Easy 35. Social Media Promotion Generates Leads &amp; Sales Source: survey of hundreds of businesses: 36. Step 4: Convert </p> <ul><li>Create </li></ul> <ul><li>Optimize </li></ul> <ul><li>Promote </li></ul> <ul><li>Convert &amp; Analyze </li></ul> <p>37. Put Calls to Action on All Your Content 38. Track Your Conversion Rate &amp; Analytics 39. Analyze Your Marketing 40. Listen, Listen, Listen 41. Observation Marketing 42. Death of The Resume 43. Personal Branding 44. Inbound Marketing Summary Convert&amp; Analyze 45. Poke the Box 46. Introduction to Inbound Marketing Sean Zinsmeister Title:Marketing Associate Company:Rentcycle Twitter:@SZinsmeister </p>