inbound marketing essentials & live hubspot demo · 2017-10-09 · live hubspot demo thanks for...
TRANSCRIPT
Inbound Marketing Essentials & Live HubSpot Demo
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Inbound Marketing Roadmap
Demonstration of the Tools
Requirements for your Success
Q&A
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2
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4
Agenda
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3
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Inbound Marketing Roadmap
Inbound Marketing Methodology This is how effective marketers get more customers online.
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Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Place calls-to-action throughout your website to drive visitors
to landing pages with forms. Visitors fill out the forms to get
whatever you’re offering and become leads.
Send your leads automated emails to drive them along your buying
cycle. Provide your sales team with lead intelligence so they can
make more effective sales calls.
Analyze the success of your marketing campaigns, and determine
which areas need further optimizations for future success.
Analyze
Get
Customers
Get Traffic
Get Leads
Most Enterprise Marketing Tools
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Blog
Landing Pages Lead
Nurturing
Scattered, require advanced integration, and don’t provide closed-loop analytics.
HubSpot All-In-One Marketing Software
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Offer
Landing
Page
Lead
Nurturing
Blog
Social Media
Analyze
CAMPAIGN
HubSpot Has Customers Across the Globe
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HubSpot Customers Get More Site Traffic
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CUSTOMER GROUP 2010 % Increase (5 months)
2011 % Increase (12 months)
Overall 160% 430%
B2B Companies 160% 450%
B2C Companies 150% 380%
CUSTOMER GROUP 2010 % Increase (5 months)
2011 % Increase (12 months)
1 to 199 starting visitors 360% 780%
200 to 499 starting visitors 150% 610%
500 to 1,999 starting visitors 120% 380%
2,000+ starting visitors 110% 240%
HubSpot Customers Get More Leads
0
200
400
600
800
1000
1200
1400
1600
3 4 5 6 7 8 9 10 11 12 13 14 15
Average Number of Leads Each Month (starting with >50 leads per month) Leads
9 Months
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2 Demonstration of the Tools
LET’S SHOW YOU HUBSPOT.
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Easily create
landing pages
and edit your
forms.
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Create beautiful,
personal emails to
keep your leads
engaged.
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Segment your
leads into lists
so you can send
them highly
targeted emails.
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Use workflows to
nurture leads
through your
buying cycle.
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Create optimized
blog posts & drive
readers to your
landing pages.
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Find keywords
that are easy to
rank for so you can
start getting traffic
more quickly.
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Promote your
content on all of
your social profiles
from one place &
track your clicks.
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Track your contacts
in one place & get
lead intelligence to
help your sales
team close deals.
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Measure your
success via the
analytics tools &
find areas to
improve in.
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3 Requirements for Success
Have interest in spending time and effort to connect with internet leads 1
Have a concept of a lead or an eCommerce website 2
Commit 5-6 hours per week for a full year 3
Be willing to create content & learn inbound marketing 4
Requirements for Success
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HubSpot Software Pricing
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< 100 Contacts
100-1K Contacts
1K-10K Contacts
10K-100K Contacts
100K-500K Contacts
500K-2M Contacts
> 2M Contacts
Basic $2,400 $3,600 $4,800 $8,400 - - -
Professional $4,800 $8,400 $12,000 $16,000 $21,600 $36,000 -
Enterprise $8,400 $12,000 $16,800 $21,600 $36,000 $60,000 Call us
< 500
Visits Unlimited Visits
All pricing below is annual. See full details at www.hubspot.com/pricing.
Get a Free Inbound Marketing Assessment
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…if you’re one of the first 20 people to reach out!
Ryan L. Ball [email protected]
Greg Brown [email protected]
Dan Sally [email protected]
Paul Rios [email protected]
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4 Q&A