Inbound Marketing - Attract High Quality Leads to Scale Sales Growth

Now days digital marketing and online marketing become major tool for company to generate the leads and revenue, this association of marketing technology causes growth in methods of inbound operations of the company. Small scales, medium scale companies continuously changing in bound operations by adding email marketing, PPC, SEO and subscriptions.

Recently I read many articles on inbound marketing which gives us clear message that technology is also become a part of marketing operations.

Factors of the inbound marketing

1. The traditional marketing playbook is broken. 2. Your content must be remarkable enough to break through the clutter. 3. Think of your website as a hub, not a megaphone. 4. Inbound includes content and code. 5. Master the call to action. 6. Inbound delivers higher ROI for your business.

Attract

Optimizing Your Website – Re-visiting buyer personas is always useful, but this felt like review content to me.

The Fundamentals of Blogging – This was mostly review also, but the secrets to business blogging.

Amplifying Your Content with Social Media – Liked the tie-ins to the “buyer’s journey” and creating content that relates to each phase of that journey, which is often overlooked in the mad pursuit of attention for its own sake.

Convert

Creating Content with a Purpose – A strong section. Understanding why you are creating content and for whom is essential.

The Anatomy of a Landing Page – I’m not a big landing page geek, but this section impressed me as much as any in the course.

Perfecting the Conversion Process – Useful. Tying content to conversion matters.

Analyse

Analysis of your attraction, conversion, qualification, and nurturing efforts are essential to continued growth.

By linking key performance indicators (KPIs) to revenue goals, we continually assess how an inbound plan is achieving its goals.

Close

Sending the Right Email to the Right Lead – is right about the continuing traction of email, but the content in this section didn’t stand out.

The Power of Smarketing – Could have used more content here, “Smarketing” is an overly-cute phrase for merging the interests of sales and marketing. Converging marketing and sales metrics and improving sales-marketing collaboration is one of the most important concepts in this course.

Taking Your Sales Process Inbound – More practical goodness.

QUALIFY

Through the power of marketing automation, CRM tools and 2.0 lead management strategies, lead qualification is now easier than ever.

NURTURE

Nurturing is critical because well-considered engagement paths encourage leads to move from the top of the sales funnel (or buyer's journey) to a mind frame much closer to a purchase decision.

Delight

Cultivating Happy Customers – I like the idea of delighting customers, but wasn’t impressed by the material here.

Following are the marketing Techniques give by marketing land,

1. Give Away A Free Guide That Is Directly Related To Your Business 2. Pick One Or Two Keywords, And Optimize The Heck Out Of Them 3. Build Your Personal Brand 4. Ask And Answer Questions On Social Media 5. Create An Email Popup 6. Guest Blog

(Source - hub spot, Weidert, Marketing land http://www.weidert.com/whats-inbound & http://www.hubspot.com/inbound-marketing .

Keep sharing your views about inbound marketing.