inbound marketing 101
TRANSCRIPT
Inbound Marketing
WHAT IS INBOUND MARKETING? An Overview of the Inbound Philosophy, Methodology, and Tool Set.
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INBOUND MARKETING 101
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Create Persona Profiles
Inbound Marketing
1. Know your Customer
2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey
3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey
4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content
5. Place the content ( Website,Blogs, Facebook, Twitter, Google+ Instagram, eMail and Social Sharing
6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing
6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage
7. Collect Lead Information 8. Offer more valuable content to guide through Buyers
Journey 9. Analyze 10.Close when leads reach last stage of Buyers Journey. 11.Analyze, Manage and Refine using Hubspot Software.
Inbound Marketing
Inbound Marketing
1. Know your Customer 2. Know the Buying Journey 3. Know what they need in each stage of the journey 4. Create and optimize the appropriate content 5. Place the content ( Website,Blogs, Facebook, Twitter, Google+
Instagram, eMail and Social Sharing 6. Link to Special Landing pages for each stage 7. Collect Lead Information 8. Offer more valuable content to guide through Buyers Journey
9. Analyze, Manage and Refine using Hubspot Software. 10.Close when leads reach last stage of Buyers Journey.
Inbound Marketing
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Inbound Marketing
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Inbound Marketing
QUESTIONS?
Inbound Marketing
Contact Details
Ralf Klenke Advanced Internet Marketing Consultant Digital Marketing Strategist
http://whywsi.com
http://blog.whywsi.com
http://www.linkedin.com/in/ralfklenke
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1.204.294.9974
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