imran zaki
TRANSCRIPT
A Sales & Marketing Professional
Career Objective
A seasoned Marketing & Sales Professional with exceptional record in telecom and consumer electronics industry and looking to contribute accrued expertise to guide the Corporate how to effectively maximize business and stand prominent in the market.
I’m looking beyond the obvious for creativity, inspiration and vision with a deep insight to future organizational requirements and consumer behavior while attempting to respect individual contributions to the overall company objectives.
Professional Summary
Competencies
Highlights & Notable Achievements
Working Experiences
Professional Summary
• A competent and astute professional with strong analytical skills coupled with core understanding & rich experience of Sales & Marketing Management.
• A multifaceted, experienced professional with a track record of success. Extensive backgrounds in Direct Sales, distribution and dealer network, sales management, including major account management, sales training, team building, business development, and strategic business plan execution
• Demonstrated success and displayed competency in handling the entire Marketing and Sales functions for the MEA region such as Media Planning, ATL and BTL activities, and Agencies Alignments, Corporate Communications.
• An entrepreneur and effective communicator with strong cooperation, leadership, planning and social skills that build relations across and beyond the organization. Encompass visionary and proactive approach towards work, ability to handle pressure and meet deadlines proficiently
MARKETING & SALESCOMPETENCIES
Marketing Management
Corporate CommunicationsMedia Relations & PR
Sales Management
Corporate Sales/SME Business
Direct & Indirect Sales
Social & Digital Marketing
ATL & BTL
Sales Channels
Franchise & Distribution Management
Brand MarketingMedia Planning
Competitive AnalysisCSR Activities
Highlights… Successfully Launched 3G & 4G Network at
Tonga Communication Corporation.
Re-Structured Commercial team of TCC and also rollout new Huawei’s Network for both GSM & Landline at TCC.
Development of Brand Shop Initiative all across MEA Region – A One Stop Shop for all LG Products.
Increase the retail presence and also alignment them with company’s goal for maximize sales profitability.
Instituted various TVC campaigns and expand the exposure for six months with the allocated budgeted amounts form different Business Units.
Conducted workshops for Marketing Managers & PR Managers at Regional office to encourage and motivated them to exhale their performances in their subsidiaries. – LG Electronics Regional Company 2012.
Awarded “Best Performer 2010” shield for the year 2010 at LG Electronics Pakistan.
Awarded as “Best Area Manager” for the year 2007 at Pakistan Telecommunication Company Limited.
Awarded as “Best Sales Man of Year” for the year 1995 at Instaphone (Pakcom Limited).
MANAGER SALES & MARKETINGTonga Communication Corporation
Highlights at Tonga Communication Corporation:
• Successfully launched 3G Mobile Phones Services – Dec 2013.
• Revamp the Commercial team.
• Achieved the Gross Sales of 28.5M in Year 2013-14
• Develop Customer Profile Data Base
• Increase the Customer Satisfaction rate to 95% and improves Customer’s Awareness services
• NEW VAS application launched
• Developed New Improved Telephone Directory
• Reduce Subscriber’s Acquisition Cost from $665K in 2013 to $512K in 2014.
3G Network Launch
Back 2 School Campaign
Celebrating Christmas with Elderly people
Back 2 School Campaign’s Winners
Ta Katai Block Party
Regional Manager MarketingLG Electronics, Middle East & Africa Region
• Received the “BEST EMPLOYEE OF THE 4TH QUARTER 2010”.
• Organized and Arranged the Dealer’s Annual Conferences in 2011 and 2012, to highlight and recognized the BEST PERFORMING DISTRIBUTION.
• Planned, develop and executed ICC Cricket World Cup 2010 & 2011 –Consumer Promotions – The result was very impressive and sent around 150 people to watch the matches of this World Cup at West Indies and Sri Lanka.
• Planned and execute Online Campaign by launching a “CHACHA CRICKET APPLICATION” during World Cup 2011 for consumers to get the updated scores of the world cup matches.
• Generated the PR values worth more $2.5M from print, electronics and online news releases and articles on LG Home Cooking Regional Championship 2012.
• Generated Gross Sales worth of $5.7M from all product categories but in particular with Flat Panel Displays (LCD/PDP TV’s and mobile phones).
• Launched and Introduced New Distributor for Flat Panel displays (TV’s) in Pakistan (LG-Ruba) in 2010.
• Launched 3D Cinema Smart TV’s in Pakistan.
• Launched LG-Media Club of Pakistan – an initiative to align all the media into one platform and provide them with first hand information about products and also give a social platform to relax and enjoy their lives, which resulted in very strong and deep relation within the media circles of Pakistan.
3D –Flat Panel TV Launch, Pakistan
Signing Ceremony of Collaboration with Etisalat, UAE.
LG Regional Chef Competition
Greenomics 2012, DubaiPR Conference 2013, Korea
REGIONAL MANAGER SOUTHWateen Telecom Limited
• Participated in ITCN Asia 2008 - Record 1000 sales in three days at the event.
• Increased the sales volume from 650 connections per months to 1200 months in just three months.
• Redesigned the backend sales support to ensure more productivity from the franchisee sales team.
• Launched company’s own outlets across the region for more customer friendly sales and customer services staff.
• Also looked after the marketing activities of the South Region (Macrons). Arranging and organizing different BTL activities at different educational institutions, major market places to acquire sales
SENIOR AREA SALES MANAGERPakistan Telecommunication Company Limited
• Increased the sales volume from 2000 connections per months to 4500 per months in just SIX months & exhaust the BTS capacity within 18 months.
• Restructured the franchise/distributor network and also enhance the retail presence of PTCL for their products –PTCL calling cards, V-fone Scratch cards and Internet prepaid cards in the assigned region (STR1 & STR5) by 120%.
• Redesigned the sales support to ensure more productivity from the franchisee sales team.
• Launches company’s own outlets across the region for more customer friendly sales and customer services staff.
0
10000
20000
30000
40000
50000
60000
2005 2006 2007 2008
Target
Ach
OTHER EXPERIENCES
REGIONAL MANAGER SALES –TELECARD LIMITED. AUGUST 2003 - JUNE 2005
MANAGER FRANCHISE OPERATIONS - MOBILINK GSM JAN 2000 – JUNE 2003
DEALER SALES MANAGER -PAKCOM LIMITED-(INSTAPHONE)
FEB 1992 – DEC 1999.
How my colleagues think about me!
Robert Nurgberg -
General Manager - Regional Smart TV Business, LG Electronics
“I have worked with Imran for over a year now, and have from day one been very impressed with his work, and his personality. Imran is highly professional, and target oriented. I’ve been impressed by his ability to work across teams and build strong relationships – both internally as well as with external partners. He is results driven, highly focused, and has excellent people skills. Imran shows a remarkable ability to think solutions to challenges, and always beings creativity and good spirit to his work.” January 15, 2013
Mohammad Faraz Hashmi
Country Manager HR and Corporate Affairs, LG Electronics
“I have known Mr. Zaki for the last two years, working as Corporate Head of Brand Marketing for LG Electronics. He has vision and passion around simple standard global systems and processes, which makes him the very best professional in this area. He is dedicated to his duties and could go extra miles to get things done. However, and more importantly, his leadership and professionalism are his greatest assets. His approach is practical and collaborative and his ideas and solutions are local and global which made LG a leading choice of professionals in Pakistan. His experience in the Marketing field is vast, which has proved his international perspective and his ability to thrive in multicultural environments.” March 26, 2011
Dimple Mitra
Owner, ADSS Marketing and Communication
“It is a pleasure to work with Imran as he is
not just perseverant but also very detailed about the work he undertakes. His patience is an added virtue. He is encouraging and compassionate with his colleagues and teammates. He is articulate and clear in his approach and objective. We look forward to working with him again in the future.” November 26, 2012
Maddan R Savant
Asst Marketing Manager - Brand Marketing - Middle East & Africa Region, LG Electronics (colleague)
“Imran comes from the strong background of TELECOM with expertise in PR and MEDIA Planning and Execution. He organizes his work very well. with Experience and expertise he will be an asset to the organization” February 5, 2013
Qasim Khan
Manager FTTX Strategy/Planning/Forecasting (FTTH, Metro Ethernet Access Network Fiber), WateenTelecom
“Firstly, I can say Imran is a very friendly person and a good human being. He has an excellent ingredient of understanding business. I have seen his remarkable presentations. A person who is able to design any type of business campaigns for which he knows how to create fireworks which leave speechless clarity augmenting business value well balanced. Sales is his core as he developed his life from the grassroots making him sound technically, academically and statistically.” August 13, 2009
Syed Muhammad Kashif
Senior Manager, Wateen Telecom
“I found Imran as an involved and dedicated colleague. Before him, there was hardly a marketing campaign in the region while he managed at least 02 full fledge product shows only in one quarter. Besides his strengths as a good working professional in his expert area, he is an excellent individual always caring for others and believes in team deliverables instead of personal effort's promotion. I found Imran as a true professional, good co-worker and supportive team-mate overall.” August 17, 2009
Tahir Khurshid
Executive Vice President Sales,
Pakistan Telecommunication Company
“Imran reported to me and handled a very difficult area, both geographically and business wise for PTCL V Wireless. During the time I oversaw his work, Imran more than doubled business volume and was consistently amongst the highest target achievers in the sales team. I whole heartedly endorse him for increasing positions of responsibility within the Commercial arenas in particular.” April 30, 2009
Shabbir Hussain
Executive Vice President, Etisalat
(PTCL)
“Imran was part of my senior sales team responsible for the southern telecom region. Imran showed lot of commitment and drive in pushing sales in his area. He always strived to meet his targets, in spite of challenging environments. He puts 100% commitment in his work and strives to develop his team members. He is an excellent team player.” May 29, 2009
Shahid Hussain Bhutto
Executive Vice president, PTCL
“Imran has worked with me at PTCL. He is a hardcore sales professional and worked honestly and diligently. He was a useful member of my regional team at south of Pakistan, and I wish him success in all his future endeavors.” August 13, 2012
Anis-ud-din Anwar
Manager Customer Services, Wireless Local Loop, Pakistan Telecommunication Company Limited
“During our work together within the same group, me and Imran were continuously interacting in matters related to WLL services. Besides his very impressive sales performance which earned him the best area manager award, I was particularly impressed by his customer focused approach. He goes extra mile to ensure that the products and services delivered to customers are fully functional, readily available and any post-sale issues faced by the customer efficiently taken care of. Within the team, he is very cooperative, friendly and an active contributor.” May 29, 2009
GREEN LAKE UNIVERSITY – FLORIDA, USA• Master of Business Administration (Executive MBA) in Marketing,-2003
UNIVERSITY OF KARACHI — Karachi, Pakistan• Master of Business Administration (MBA) in Marketing, Feb-1993• Bachelor of Science (B.Sc) – Sciences, Aug 1987.
CURRENT ADDRESS:FLAT NO.504, AL SAFA HEIGHTS NO.1
F-11/2, MAIN MARKAZ
ISLAMABAD, PAKISTAN
M: +92345-3309558
Social Media Profiles;
http://www.linkedin.com/in/imranzaki
http://www.twitter.com/Imran_Zaki
http://www.xing.com/Imranzaki
http://www.facebook.com/zaki.imran
Skype Id: imran.zaki69
CURRENT SITUATION OF PAKISTAN MARKET
• 72% of the consumers are using SMARTPHONES
• 28% are using other phones.
• 77% of Smartphone users are 21 to 30 years old (infographic).
a) Android – 68%
b) iOS -24%
c) Windows – 8%
• Majority of Smartphone users -62%
connect with internet over WiFi only.
• 25% using mobile internet while on go.
• 12% smartphone users live without internet.
Interestingly, according to Grappetite, majority of smartphone users or 41% of users consume more than Rs. 500per month for their communication needs, which is more than the double of what an average Pakistani mobile phone user spends per month.
SMARTPHONE ‘S USERS TRENDS;
