improving the web experience through biomimetics

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Improving the web experience through biomimetics Martin Tomitsch Design Lab / University of Sydney

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Slides from my talk at What Do You Know hosted by Web Directions - August 2012, Sydney.

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Page 1: Improving the web experience through biomimetics

Improving the web experience through biomimeticsMartin Tomitsch Design Lab / University of Sydney

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BiomimeticsDesigning with 3.8 billion years of field testing done for you

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biome.com

Tin Sheds gallery, until 6th September

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How does nature solve this?More intelligent and sustainable design through the emulation of nature

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Devine proportion The rule of thirds

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1 Decide on a width – eg 960px

2 Divide your width by Phi – eg 960/1.62 = 593px = width of main column

3 Subtract main column width from total width – eg 960-593 = 367px = second column width

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ColoursInspired by nature

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AnimationFlocking birds

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1 Consider the divine proportion for your layout

2 Use nature as source for your colour palette

3 This is not a call for skeuomorphic design

4 Don’t replicate nature – use it as inspiration

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1 Consider the divine proportion for your layout

2 Use nature as source for your colour palette

3 This is not a call for skeuomorphic design

4 Don’t replicate nature – use it as inspiration

5 Visit the zoo before your next web design project

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Jason Beaird – The Principles of Beautiful Web Design

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Images sources and referencesJason Beaird – The Principles of Beautiful Web DesignLotus effect http://www.flickr.com/photos/ubookworm/396913158/sizes/o/in/photostream/

Biomimetics examples http://www.designboom.com/contemporary/biomimicry.html

Kingfisher http://www.flickr.com/photos/oldbilluk/6058706620/

Honeycomb image http://www.flickr.com/photos/trblmkr/317526681/

Honeycomb chair http://www.neublack.com/art-design/biomimicry-in-design/

Logo and credit card examples: http://www.designerfreelance.net/golden-ratio-in-design/

Twitter redesign: http://www.flickr.com/photos/twitteroffice/5034817688/

Nature inspired web design: http://www.weberica.net/web-design-en.html

Nature inspired web design: https://www.mint.com/

Nature inspired web design: http://www.adventuredrop.com/

Color from photographs http://studio7designs.com/create-color-palette-from-photographs/

Gradient http://www.flickr.com/photos/jonwiley/2952276218/sizes/l/in/photostream/

Boids http://www.flickr.com/photos/bennettklein/4707452705/

http://www.smashingmagazine.com/2008/05/29/applying-divine-proportion-to-web-design/

Book cover http://unmatchedstyle.com/news/book-review-principals-of-beautiful-web-design.php

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#nature #ixd

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Improving the web experience through biomimetics@martintom #nature #ixd