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Hospitality Marketing and Consumer Behavior:Creating Memorable Experiences
Management Science in Hospitality and Tourism: Theory, Practice, and Applications
Food Safety: Researching the Hazard in Hazardous Foods
Series Editor-in-Chief:Mahmood A. Khan, PhDProfessor, Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Polytechnic Institute and State University, Falls Church, Virginia. email: [email protected]
Editor: Vinnie Jauhari, PhD
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. Creating positive customer experiences is an outcome of an interplay of a number of factors. The book covers marketing research, different elements of the marketing mix, consumer feedback and recovery, technology, people aspects, and how they impact consumer experience.
Chinese Outbound Tourism 2.0Editor: Xiang (Robert) Li, PhD
China is not only the world's fastest growing source market, but now the largest source market in terms of both visitation amount and travel spending. For tourism marketers and researchers who are getting ready to or just celebrated their initial west-meets-east moments, a new wave of Chinese tourists are showing up at their door and presenting new challenges for marketing and the provision of service. In this book, leading authors from Approx. 325 pages with index. $149.95 US / £95.00around the world share their most cutting-edge findings and thoughts ISBN: 978-1-77188-378-8. Cat#: N11663. on the Chinese outbound travel market and these tourists. The book Ebook ISBN: 978-1-77188-379-5. July 2016reflects on the paths of Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations.
428 pages with index. $179.95 US / £114.00. HardbackEditors: Muzaffer Uysal, PhD, ISBN: 978-1-77188-180-7 Cat#: N11370. Zvi Schwartz, PhD, and Ebook ISBN: 978-1-77188-181-4. Ercan Sirakaya-Turk, PhDEbook Cat#: NE11547. December 2015Here is a timely and unique book focusing on management science applications in tourism and hospitality settings. The academic scope of
Editors: Barbara Almanza, PhD, RD, and management science in today’s world is Richard Ghiselli, PhD rather interdisciplinary and not always Editor-in-Chief: Mahmood A. Khan, PhD necessarily quantitative.
The book offers a selection of topics that represent the issues of the The book provides a thorough review of field of tourism and hospitality in today’s world. The book is the only current food safety and sanitation comprehensive text on management science in hospitality and information with practical applications tourism. It will help managers and hospitality and tourism students as of current research findings included. future managers to develop an in-depth understanding of the The book surveys and examines the importance of data analysis, interpretation, and generating prevailing research and applications and information and intelligence for decision making. reviews specific operational issues such as power or water
emergencies. It also covers food safety and sanitation in various Approx. 475 pp with index. $ 159.95 US / £99.00environments, such as restaurants, schools, and fairs and festivals. It is ISBN: 978-1-926895-71-0. Cat#: N11003multidisciplinary in that it comprises culinary, hospitality, ebook ISBN: 978-1-4822-2347-7. July 2016microbiology, and operations analysis.
500 pp. with index. $189.95 US / £121.00. ISBN: 978-1-926895-70-3. Cat#: N11005. Ebook ISBN: 9781482223538. Ebook Cat#: NE11149. March 2014
IMPORTANT TITLES IN THEBook Series
ADVANCES IN HOSPITALITY AND TOURISM
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Managing Sustainability in the Strategic Winery Tourism and Hospitality and Tourism Management:Industry: Paradigms and Building Competitive Winery Directions for the Future Tourism and Winery Management
Strategy
Sustainability, Social Responsibility, and Innovations in Tourism and HospitalityPoverty Alleviation through
Tourism Development: A Comprehensive and Integrated Approach
Editor: Vinnie Jauhari, PhD This book focuses on the important Editor: Kyuho Lee, PhDconcern of sustainability in tourism
The unique book presents cutting-edge and hospitality industry. As the
knowledge and research related to strategic world's natural resource base is
winery tourism and winery management. limited, the world is looking for
It highlights the major theories and solutions in the domains of energy,
encompasses a variety of topics ranging water, alternate building materials,
from strategic winery tourism development to winery tasting room resource redeployment, and
management. With chapters written by academic researchers and sustainable livelihoods as well. The book takes sustainability beyond
winery industry professionals, the purpose of the book is to explore the realms of external factors that matter to an organization. The
the theoretical foundations of winery tourism and winery authors look at various constituents of the hospitality sector and
management. analyze each of those from a sustainability standpoint. The book
314 pp. with index. $189.95 US / £121.00includes case studies that are global in nature and that show how ISBN: 978-1-926895-68-0. Cat#: N11002. sustainable applications can be used and how concerns can be ebook ISBN: 978-1-4822-2341-5. addressed. Environmental challenges are also discussed.Ebook Cat#: Ne11146. November 2015
522 pp with index. $179.95 US / £114.00ISBN: 978-1-926895-72-7. Cat#: N11006Ebook ISBN: 9781482223569. Ebook Cat#: NE11150. April 2014
Editor: H. G. Parsa, PhD; Consulting Editor: Vijaya Vi Narapareddy, PhD; Associate Editors:
Robertico Croes, PhD, and SooCheong (Shawn) Jang, PhD,
Manuel Rivera, PhDMarival Segarra-O–a, PhD, and
The book offers a comprehensive and Rachel J. C. Chen, PhD, CHEintegrated approach to the topic of tourism
Taking a global view, with chapters from development and its contribution to the leading scholars from Asia, Europe, Latin fight against poverty. Tourism America, and North America, the chapters explore sustainability development is credited to be a powerful practices and innovations at country clubs, at luxury resorts, on source of regional development and cruise ships, and even at an historic Viking village. Heritage tourism improvement in developing countries, and the focus of the book is as well as slow food and slow tourism are explored as they relate to on the world's poorest areas and how tourism connects to the poor sustainability and social responsibility. The role of corporations and and unlocks opportunities to escape the poverty trap.their practices are addressed as well. In all, the book offers a wide
The book identifies, explores, confirms, and advances the theoretical range of perspectives and innovations for embracing the growing concepts of poverty and its impact on development at the macro and and necessary sustainability movement in the hospitality and micro levels. The book then goes on to prove relevancy of tourism tourism industry, with real-world examples that offer a multitude of development theory by working in a real world environment and by practical applications. quantifying its effects on growth, inequality, and poverty reduction.
370 pp. with index. $149.00 US. £ 95.00. ISBN: 978-1-926895-67-3 More specifically the book presents how these dynamic relationships Cat#: N11001. Ebook. ISBN: 978-1-4822-2332-3affect the most vulnerable groups of society. Cat#: NE11145. April 2015
268 pages with index. $139.95 US / £89.00ISBN: 978-1-77188-141-8. Cat#: N11327. Ebook ISBN: 978-1-4987-3271-0. Ebook Cat#: NE11515January 2016
Tourism in Central Asia: Women and Travel: Historical and Contemporary Cultural Potential and ChallengesPerspectives
Wilderness of Wildlife Tourism
Editors: Kemal Kantarci, PhD, Muzaffer Uysal, PhD, and Editors: Catheryn Khoo-Lattimore, Vincent Magnini, PhD PhD, and Erica Wilson
This book will be a major resource for all Here is a fascinating look at the academic researchers and practitioners behavior, motivations, experiences, and interested in issues dealing with the needs of women as tourists and development of tourism, its potential and travellers, drawing on both historic and challenges, and policy and regulatory issues contemporary eras. Surprisingly little in the Central Asian countries of Kazakhstan, research has explored key issues, Uzbekistan, Turkmenistan, Kyrgyzstan, and experiences, and opportunities in the context of women's travel. Tajikistan. These countries are gaining more attention as This revealing volume fills this gap, exploring the discourses, emerging destinations. There is very limited research that focuses debates, and discussions about women, travel, and tourism. With on these countries with respect to their potential and an international roster of contributors from diverse regions of the characteristics as tourism destinations. This book aims to be an world, the book celebrates a variety of women's voices. Khoo-invaluable source for both practitioners and academicians who Lattimore and Wilson deliberately sought to include are in international marketing and tourism. nontraditional and non-Western perspectives on women's travel,
with inclusions of Asian solo female travelers; Islamic women 396 pp with index. $149.95 US / £95.00travellers and the constraints placed on them; and women who ISBN: 978-1-77188-055-8. Cat#: N11150. cannot travel (or choose, for whatever reason, a 'home holiday'). Ebook ISBN: 9781482262148. Ebook Cat#: Ne11315Approx. 250 pp with index. $139.95 US / £89.00ISBN: 978-1-77188-468-6 Cat#: N11773Ebook ISBN: 978-1-77188-469-3. October 2016
Editor: Johra Kayeser Fatima, PhD
Wildlife tou s a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others. This new book brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.
Approx. 310 pages with index. $179.95 US / £114.00ISBN: 978-1-77188-481-5. Cat#: N11790. October 2016Ebook ISBN: 978-1-77188-482-2. Ebook C. at#: NE11843
September 2014
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