8 REASONS

WHY VISUAL CONTENT

IS IMPORTANT FOR ONLINE

MARKETING?

WHAT IS VISUAL CONTENT

MARKETING?

It is graphics and images that you see

read and interact with as you consume

media including.

PEOPLE REMEMBER

MAKES A POST APPEALING

40% of people respond better to visual

info than plain text

AWAKENS VISITORS INTEREST

46%of people say awebsite's design isthe number one criterion fordiscerning a company's credibility

BOOSTS TRAFFIC

12%more than those without

Posts with info graphics grow traffic an average of

INCREASES READER ENGAGEMENT

65%of people are visuallearners

BOOSTS SEO

EASILY REMEMBERED

50%of the brain is used in visual processing

BOOST BUSINESS CREDIBILITY

60%Visuals that go viral can boost your branding,

giving you more probability of beingcontracted for business by up to 60%

targeted audiences

OFFLINE PROMOTION

THE IMPORTANCE OF VISUAL

CONTENT

40%of people will respond better to visual information than plain text

VISUAL CONTENT TOOL KIT

Photos Typography Graphs Color Icons Videos

... AND INFOGRAPHICS, OF COURSE

VIEWERS SPEND

10XMORE TIME ON PAGES WITH VIDEO ON THEM

Consumers who watch a product video are

85%more likely to purchase that product

INFO GRAPHICS ARE THE MOST POWERFUL

TOOL

IN YOUR CONTENT MARKETING ARSENAL.

Make sure that your info graphiccaptures your target audience and

keeps them coming backfor more.

The brain filters out 99%of all sensory information almost immediately.

Only unusual or novel information gets noticed

SOURCES

http://www.shehala.com/blog/post/1/8-reasons-why-visual-content-is-important-for-online-marketing

http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014

http://contentmarketinginstitute.com/visual-content/http://www.marketo.com/webinars/visual-content-marketing-

capture-and-engage-your-audience/http://blog.bufferapp.com/a-complete-guide-to-creating-awesome-

visual-content

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