importance of visual content for online marketing
TRANSCRIPT
8 REASONS
WHY VISUAL CONTENT
IS IMPORTANT FOR ONLINE
MARKETING?
WHAT IS VISUAL CONTENT
MARKETING?
It is graphics and images that you see
read and interact with as you consume
media including.
PEOPLE REMEMBER
MAKES A POST APPEALING
40% of people respond better to visual
info than plain text
AWAKENS VISITORS INTEREST
46%of people say awebsite's design isthe number one criterion fordiscerning a company's credibility
BOOSTS TRAFFIC
12%more than those without
Posts with info graphics grow traffic an average of
INCREASES READER ENGAGEMENT
65%of people are visuallearners
BOOSTS SEO
EASILY REMEMBERED
50%of the brain is used in visual processing
BOOST BUSINESS CREDIBILITY
60%Visuals that go viral can boost your branding,
giving you more probability of beingcontracted for business by up to 60%
targeted audiences
OFFLINE PROMOTION
THE IMPORTANCE OF VISUAL
CONTENT
40%of people will respond better to visual information than plain text
VISUAL CONTENT TOOL KIT
Photos Typography Graphs Color Icons Videos
... AND INFOGRAPHICS, OF COURSE
VIEWERS SPEND
10XMORE TIME ON PAGES WITH VIDEO ON THEM
Consumers who watch a product video are
85%more likely to purchase that product
INFO GRAPHICS ARE THE MOST POWERFUL
TOOL
IN YOUR CONTENT MARKETING ARSENAL.
Make sure that your info graphiccaptures your target audience and
keeps them coming backfor more.
The brain filters out 99%of all sensory information almost immediately.
Only unusual or novel information gets noticed
SOURCES
http://www.shehala.com/blog/post/1/8-reasons-why-visual-content-is-important-for-online-marketing
http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014
http://contentmarketinginstitute.com/visual-content/http://www.marketo.com/webinars/visual-content-marketing-
capture-and-engage-your-audience/http://blog.bufferapp.com/a-complete-guide-to-creating-awesome-
visual-content
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