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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media

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ANNOUNCEMENT Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media. DATE o Monday, 12 December, 2016 OUTCOME o 22 Total impressions

Print

03 Impressions in Mainlines media

18 Impressions in Regional media

Online

01 impressions in Online media

KEY MESSAGES

Tata Power, India's largest integrated power company, has been relentlessly working towards conservation and saving of Mighty Mahseer through its ‘Act for Mahseer’ movement. The Company, today announced that the online leg of its ‘Act for Mahseer’ - a conservation campaign has crossed 1 million impressions on social media, with a total count of over 1.8 million impressions. The campaign, which encourages people to ‘Pledge’ to save the endangered species, saw enthusiastic participation with 2892 individuals agreeing to pledge till date.

Talking about this milestone, Mr. Anil Sardana, CEO & MD, Tata Power, stated, “At Tata Power, our efforts

at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes

caring for the community & flora and fauna near our areas of operations. For over 4 decades, Tata Power has

undertaken numerous efforts to conserve the Mahseer species which is still classified as an endangered

species undergoing slow extinction by the International Union for Conservation of Nature and Natural

Resources (IUCN). The 1 million online impressions boost our efforts and encourages us to carry on with our

journey till we reach our goal.”

Key Headline Tata takes to net to save Mahseer - The Asian Age Tata Power's Mahseer campaign crosses 1 mn impressions on social media - The Avenue Mail


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Total MAV & CCM generated o MAV: Rs. 232700.48 CCM: 391.49

GRAPHIC REPRESENTATION OF COVERAGE

Publication-wise segregation of coverage Financial – 0; Mainline – 3; Regional – 18

Geographical-wise segregation of coverage East -20; West - 01; North -0; South - 0

14%

86%

Mainlines Regional

95%

5%

East West


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MAV /CCM of coverage MAV: Rs. 232700.48

CCM: 391.49

CCM Segregation

Financial: 0.0; Mainline 63.66; Regional: 327.83

MAV Segregation - Print

Financial: Rs 0.0; Mainline: Rs 63356.9; Regional: Rs 168765.58

16%

84%

Mainlines Regional

27%

73%

Mainlines Regional


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MAV Segregation - Online

National: Rs 578.00; International: Rs 0.0

Observations

The coverage received visibility in two zones namely Eastern and Western. Eastern zone garnered 95%

coverage followed by Western zone with 05% coverage.

86% news coverage appeared in the Regional media followed by mainline dailies with 14% coverage.

Out of 21 Print Coverage, 13 articles were captured under B category followed by A and C category with 4-4

articles for each.

Coverage and publications wise analysis

Coverage can mainly be categorized into: Articles that focused on Tata Power 'Act for Mahseer' campaign proves a hit on social media.

Articles that focused on Tata Power's Mahseer campaign crosses 1 mn impressions on social media.

100%

National Site


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Publication covering the above news

The Pioneer – Tata Power 'Act for Mahseer' campaign proves a hit on social media

Tata Power's online leg of 'Act for Mahseer' - a conservation campaign has crossed one million impressions

on social media, with a total count of over 1.8 million impressions. The campaign, which encourages people

to 'Pledge' to save the endangered species, saw enthusiastic participation with 2892 individuals agreeing to

pledge till date. Mahseer is a renowned freshwater fish whose numbers have dwindled in the recent past

because of increasing water pollution and loss of habitats. With an aim to increase awareness on this, the

'online pledge' of the campaign was launched to encourage individuals to become Fish Knights by signing up

on the Company's website to encourage responsible action with respect to these endangered species and to

work for its conservation, thereafter, receiving an online certificate for the same.

The Avenue Mail – Tata Power's Mahseer campaign crosses 1 mn impressions on social media

The campaign, which encourages people to 'Pledge' to save the endangered species, saw enthusiastic

participation with 2892 individuals agreeing to pledge till date. Mahseer is a renowned freshwater fish

whose numbers have dwindled in the recent past because of increasing water pollution and loss of habitats.

"With an aim to increase awareness on this, the 'online pledge' of the campaign was launched to encourage

individuals to become Fish Knights by signing up on the Company's website to encourage responsible action

with respect to these endangered species and to work for its conservation, thereafter, receiving an online

certificate for the sam," an official statement by the company said.


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Article Date Headline / Summary Publication Edition Page No. Journalist

Mainlines

13 Dec 2016 Tata takes to net to save mahseer The Asian Age Mumbai 3 Bureau

13 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media

The Pioneer Jamshedpur 4 Bureau


The Pioneer Ranchi 4 Bureau

Regional


Ranchi Express Jamshedpur 15 Bureau

14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media

Prabhat Khabar Jamshedpur 4 Bureau


Rashtriya Sagar Jamshedpur 10 Bureau


New Ispat Mail Jamshedpur 3 Bureau


New Ispat Mail Ranchi 3 Bureau


Rashtriya Sagar Ranchi 10 Bureau


Chamakta Aina Ranchi 2 Bureau


Rashtriya Khabar Jamshedpur 3 Bureau


Chamakta Aina Jamshedpur 2 Bureau


Ranchi Express Jamshedpur 2 Bureau


Aaj Jamshedpur 2 Bureau


Rashtriya Khabar Ranchi 3 Bureau


Aaj Ranchi 5 Bureau


Nav Bihar Ranchi 2 Bureau


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Swet Patra Ranchi 2 Bureau


Rastriya Nabin Mail

Ranchi 3 Bureau

14 Dec 2016 Tata Power's Mahseer campaign crosses 1 mn impressions on social media

The Avenue Mail Jamshedpur 5 Bureau

14 Dec 2016 Tata Power's Mahseer' campaign crosses 1mn impressions on social media

The Avenue Mail Ranchi 5 Bureau

Online

13 Dec 2016 Tata Power's conservation campaign crosses 1 million impressions on social media

India Blooms Online Web Bureau


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Mainlines


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Publication: The Asian Age Edition: Mumbai

Published Date: 13 Dec 2016 Page No.: 3

Display: 1/1

Back to Index


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Publication: The Pioneer Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: The Pioneer Edition: Ranchi


Display: 1/1

Back to Index


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Regional


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Publication: Ranchi Express Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Prabhat Khabar Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Rashtriya Sagar Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: New Ispat Mail Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: New Ispat Mail Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Rashtriya Sagar Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Chamakta Aina Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Rashtriya Khabar Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Chamakta Aina Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Ranchi Express Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Aaj Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: Rashtriya Khabar Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Aaj Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Nav Bihar Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Swet Patra Edition: Ranchi


Display: 1/1

Back to Index


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Publication: Rastriya Nabin Mail Edition: Ranchi


Display: 1/1

Back to Index


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Publication: The Avenue Mail Edition: Jamshedpur


Display: 1/1

Back to Index


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Publication: The Avenue Mail Edition: Ranchi


Display: 1/1

Back to Index


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Online


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Publication: India Blooms Edition: Online Web

Published Date: 13 Dec 2016 Page No.:

Display: 1/1

Tata Power's conservation campaign crosses 1 million impressions on social media

http://www.indiablooms.com/ibns_new/finance-details/6097/tata-power-s-conservation-campaign-crosses-1-million-impressions-on-social-media.html

The campaign, which encourages people to 'Pledge' to save the endangered species, saw enthusiastic participation with 2892

individuals agreeing to pledge till date.

Mahseer is a renowned freshwater fish whose numbers have dwindled in the recent past because of increasing water pollution and

loss of habitats.

"With an aim to increase awareness on this, the 'online pledge' of the campaign was launched to encourage individuals to become

Fish Knights by signing up on the Company's website to encourage responsible action with respect to these endangered species

and to work for its conservation, thereafter, receiving an online certificate for the sam," an official statement by the company said.

"The social media leg of the campaign has a holistic and engaging strategy to build awareness, educate, excite, and encourage

people to sign up for the campaign through online contests, quizzes, infographics, and fun facts," the statement said.

"Through 'Fish Facts', the Company raises awareness about Mahseer and the water pollution which led to its habitat destruction;

'Pledge to Save a Life' promises pledgers that for each pledge taken, Tata Power will release a Mahseer fingerling into freshwater;

'Myth or Fact Contests' boosts engagement and interest in the species and its conservation efforts; and, finally, various Topical

Contests on special observation days boost engagement and awareness about Mahseer in the larger context of biodiversity

conservation," it added.

Talking about this milestone, Anil Sardana, CEO & MD, Tata Power, stated, "At Tata Power, our efforts at nation building are not

just limited to lighting up lives by providing energy to the nation, but also includes caring for the community & flora and fauna near

our areas of operations."

"For over 4 decades, Tata Power has undertaken numerous efforts to conserve the Mahseer species which is still classified as an

endangered species undergoing slow extinction by the International Union for Conservation of Nature and Natural Resources

(IUCN). The 1 million online impressions boost our efforts and encourages us to carry on with our journey till we reach our goal,"

said he.

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