immerss investor pitch deck

Immerss.com | [email protected] Founders: Alex Wilner | Arthur Veytsman

Discover, Share, Experience and Gain

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Immerss

http://www.immerss.com/

mailto:[email protected]

Arthur Veytsman

The idea behind Immerss came to Alex, while he was enjoying incredible sounds of jazz in a not-so-known jazz club in Greenwich -Village NY, performed by not-so-famous local jazz band. We all experienced this magic before: incredibly talented, and oftentimes unknown people (performers, teachers, instructors), that capture your imagination in a flash, and leave you with an unforgettable experience. The premise behind Immerss is to enable this talent to be discovered and shared with the world. UBER, AirBnB, Etsy, YouTube…they all have something in common - they gave ordinary people a means to make money by sharing their underutilized resources for people to discover, connect, share and gain from each other. Similarly, Immerss is here to disrupt the live content sharing economy by uncovering and leveraging the world’s underutilized talent.

The Problem

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ChefTutor

MixologistYoga

BeautyPerformerInstructor

Dancing

Fitness

TALENT / PRESENTERS BARRIERS AUDIENCE / CONSUMERS

I want to be discovered I want to find a good instructor

I can only reach local customers I have access only to local

instructors

My time is underutilized I would like affordable classesMONETIZATION

GEOGRAPHY

DISCOVERY

Arthur Veytsman

So what problems are we solving? What separates the Talent from the Audience? We’ve identified 3 key barriers.First is Discovery: the Talent wants a way to be found and the Audience wants to have access to a large variety of content. Where do you go today to find interactive class in French, Cooking lesson in sushi, tutoring for the SATs, yoga practice on demand? Is there a single site you can think of that is a default for live and interactive content – like YouTube is for recorded content? We couldn’t find one. The second barrier is Geography: Often times we just don’t have access to what we want in our locale. The Audience wants to be able to reach presenters without accruing unnecessary expenses in travel and not worrying about meeting locations. And the Talent wants to be able to reach new audiences outside of their immediate geography.And then of course there is money. Even if you are able to find the talent you are stuck paying for the experience at the determined hourly rate. There is no way for you to share the cost of that talent with another person and pay the fraction of the rate. So often times it is simply unaffordable. How many kids can’t take SAT prep course because it is price prohibitive? At the same time Talent is often underutilized in the off-pick hours and would gladly offer better rates at that time. An LA yoga studio is probably empty during the day and its instructors could make extra money while it’s 3 pm in LA yet its 6 pm in NY.

The Solution

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Discovery marketplace connecting users through Live

Interactions

Shared Experiences

Foster an Interest Based Community

Connect Talent with Audience

Monetization

Gain Access to World’s Talent

Discover a Wide Variety of Content

Consumers Gain Affordable Access

Presenters Earn During Off-peak Hours

Empowering Sharing Economy

Original Content Production

Live Bi-Directional Group Video

LiveCast and Recording

Live Interactions

Expand to New Regions

Discover Share

ExperienceGain

Arthur Veytsman

So how do you solve all those problems at once? We created Immerss – a single platform that covers Discovery, Community, Experience and Gain. The Talent is enabled to do what they do best – present on their subject – and we take care of the rest. We help them get discovered, we connect them to their followers, we enable them to produce live content, and we empower them to earn money. While we are building our live content library we’re also building a new community. People that purchase the same sessions are meeting each other and forming new friendships across the world. And then there is the experience. Our platform allows the presenter to produce live interactive session with up to 24 recipients in a virtual room, at the same time stream the whole session live to a limitless audience, at the same time record it for future distribution. Our video player is complete with a set of tools for the presenter to control the environment.With Immerss the Presenter posts their rate per chair and now the consumer gets to experience the talent at the fraction of the full rate. Therefore we are empowering the sharing economy.

Business Model

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Presenter is setup as a fully functional independent merchant offering sessions for a fee.

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Immerss collects from consumer, retains a portion (10-30%) and distributes the rest to the Presenter.

3Payment

$200 MIL

$160 MIL

$120 MIL

$80 MIL

$40 MIL

-$20 MILYr1 Yr2 Yr3 Yr4 Yr5

Net Revenue (post presenter cost)

EBITDA

Expense

PROFITABILITY PROJECTION

$1.2 MIL

$22 MIL

-$2.2 MIL

$72 MIL

$167 MIL

$20 MIL

Break-even @ 550K Net Revenue on month 19

BASELINE ASSUMPTIONS

Break Even Point

Monthly Rev/Presenter: $400

Active Presenters: 5,523

Enroll Presenter Promote Session

Presenters and Immerss promote session to consumer via social media channels, Immerss LiveGuide™, search and recommendation engine.

Monthly Revenue: $2.2m

Net Revenue: $552k

Fixed Costs: $535k

Variable Costs: $17k

Arthur Veytsman

When we started conceptualizing the business model simplifying the complex was one of our goals.We attract the talent. The Talent produces live content. The Consumers buy this content often at the fraction of a full rate. We collect from consumer, retain our portion, and distribute the balance to the presenter. To engage with talent we removed all economic barriers for them to sign-up and start presenting. There are no fees to start or remain on the platform. Each presenter is setup is an independent merchant with their own customizable landing page. After the profile is established, they schedule sessions, set their prices and begin to deliver live content. We provide the tools for presenters to invite their existing followers through all major social media channels, as well as Immerss. The session is also promoted through our recommendation engine and our LiveGuide, which btw is fully embeddable to other sites. Just like TV Guide was distributed in the old days our LiveGuide acts as a promotional piece across the web.We operate in revenue split model, however as a presenter brings more revenue they get to retain a larger share.

Client Acquisition

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• Recruit presenters with high following

• Bring consumer via presenter’s landing

page

Cross Pollination and Viral Growth

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Talent Aggregator Presenter Consumer

• Inbound marketing by

vertical

• Working with specialty

bloggers• Engage with talent

aggregators

• Small business

Organic SEO Drives Results

Arthur Veytsman

Immerss is an online marketplace, which begs the question – who do we market to first – Talent? Audience? Both? Well… marketing to both is hard and expensive. So we start by recruiting potential Presenters with a high-following. The Immerss portal is designed so every presenter can function independently as a business within a business and we incentivize each presenter to bring their followers to the platform. Our next target is Talent Aggregators – YogaTrail, Guitar.com, Chef Mixer to name the few. These are businesses that cater to a single vertical. We can bring them additional revenue in exchange for Presenters. Next effort extends to inbound marketing by a specific vertical and specialty bloggers. And finally small business – Immerss will act as a technology arm to stream their content out of existing premises.Another important achievement to point out - Immerss Profiles, Presentations and sessions have been highly optimized for Search Engines using the latest SEO techniques. In the example seen to the right, a new presenter was able to rank on the first page of Google within a week of creating their profile. This ranking ability will help fuel our Organic growth as well as increase a Presenters online exposure.

MVP and First Interactive Demo

April 2014

Seed Round 750K

May 2014

Launch Private Beta

May 2015

Launch Public Beta

Dec 2015

Presenter and Consumer Acquisition

Experienced execution team

Started Immerss 2 years ago and absorbed the initial risk

The platform is built and has countless business applications

Expanding and unsaturated market

Truly global community

First mover advantage

Sustainable business model

2006 - Broadband

2009 – Video On-Demand

2010 – Cloud Computing

2012 – HD Video Cameras

2013 – Video Conferencing

2014 – Live Streaming

Technology Convergence

Founded ImmerssJuly 2013

Continued Product Improvement.

2011 – Mobile Broadband

Arthur Veytsman

Investing in tech takes real finesse and more importantly the right timing. Two years ago we started Immerss with a vision that by the time we finish the product, the space will be ready for us. For our model to be successful all the planets had to align just right, and in fact they did. 2015 has been an exciting year for video and here is where stand:MVP released in April of 14 and followed by Seed Round of 750 thousand dollars.Soft launched in Private Beta in May of this year with a goal of signing up 50 presenters and make product improvements through user feedback.The next goal is to raise the following round and launch public beta by end of this year.Couple of things that play in our favor:Experienced team – Preethi brings great energy along with an Ivy League MBA with 10 years of business experience, Alex brings 15 years of complex system architecture and implementation. And Arthur comes with 16 years of entrepreneurial experience over 5 successful ventures. The platform is built which minimizes the risk for follow-on investors.The market opportunity is massive and global.So I am going to pretend like we are on Shark Tank and ask - Who is ready to Immerss with us?

Backup Slides

The Market

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IMMERSS

E-LEARNING$45 B

PERFORMANCE$40 B

LIFESTYLE$30 B

US Markets

Ref: IBISWorld Industry Reports

Video technologies are at explosive growth stage

Universal adoption of online, interactive & collaborative communications is increasing rapidly

Target markets are in growth phase and online sector is growing at 3X the rate of brick & mortar market

Technology Platform (completed)

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Multifaceted and scalable video solution • Produce 3 video outputs from a single effort• Integrated with industry leaders

Feature-rich customer portal • Self-managed profiles• Full social integration• Like, Follow, Rate, Review, Notify• Comprehensive dashboard • Integrated payment processing

Scalable architecture • On-demand scalability• Deployed on AWS• Prepared for big-data

Comprehensive back office • User management• Double-entry accounting, integrated chart of

accounts, system credits, advanced payments.

Proprietary tools • LiveGuide™ with API support for back-linking• Immerss Control – mobile app to manage live

session

Secure REST API • Support for mobile clients• Extended to support business entities

Revenue Model/Projections

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$200 MIL

$160 MIL

$120 MIL

$80 MIL

$40 MIL

-$20 MILYr1 Yr2 Yr3 Yr4 Yr5

Net Revenue (post presenter cost) EBITDAExpensePROFITABILITY

$1.0 BIL

$800 MIL

$600 MIL

$400 MIL

$200 MIL

Yr1 Yr2 Yr3 Yr4 Yr5

$30 MIL$125 MIL

$332 MIL

$727 MIL Gross Revenue

REVENUE

$2.2 MIL

$1.2 BIL

$1.4 BIL

Presenter Acquisition Schedule

Revenue Per Presenter

Monthly quotas: 15Per Sales Associate

20Per Marketing Associate

50Per Biz Dev Associate

Viral presenter growth: 2.5Per year from each

active presenter

Sessions per Month: 4

Gross combined revenue per session:

$1006 interactive seats @$12

+ 4 livecast seats@$7

VoD revenue per presenter:

$12 Per month

Average revenue split: 75/25percent

Presenter attrition rate: 63%

$1.2 MIL

$22 MIL

-$2.2 MIL

$72 MIL

$167 MIL

199K presenters

1,200presenters

14k presenters

39k presenters

98k presenters

$20 MIL

Break-even @ 3.2 mlgross revenue per month

Mo-19

Competitive Advantage

Integrated content delivery• Three video outputs from single effort• Cross platform / Cross devices• Support variable internet bandwidth

Discovery/Connection Engines• Back-linking through LiveGuide™• Interest based suggestions • Consumer friendly search

Marketplace Setup• First mover advantage with all-in-one

platform• Highest monetization for Presenters• Group video environment promotes

better pricing for consumer

Defined Revenue Generation Model• Variable revenue split drives higher

earnings • Referral models for all user types

Competitive Landscape

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Stre

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WideModerate

Inte

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Low

C o n t e n t V a r i e t y

Int

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Team

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Arthur VeytsmanCEO

Started and managed 6 companies over 16 year span. Prior to that spent 6 years

in management consulting, implementing technologies for various industries.

Overall experience covers all aspects of business management with emphasis on

Leadership, Business Strategy, Operations and Financial Accounting.

Alex WilnerCTO

15 yrs. of experience leading global technology teams in product and R&D

development. As a chief software architect and software-manager, lead

enterprise-level nationwide projects for domestic, governmental and

international agencies and companies with specialty in high-transaction systems.

Preethi Pillaipakkam

Community ManagerBusiness Development professional with well

rounded experience in Product Development,

Complex Solution Sales, Competitive Market

Landscape and Product Placement.

Adam NegoslawskiDigital Marketing

Marketing professional specializing in the

development and implementation of digital

marketing strategies, leveraging data and

analytics to drive insight.

Ofer ShapiroStrategic Advisor

Mr Shapiro co-founded Vidyo and served as its CEO for 10 years. He has been an innovative force in Video Conferencing industry and holds over 50 patents.

Investments

13

Seed Round – $750,000

Portal Development

FUNDS SPENT

$350,000

Video Technology Integration $150,000

Scalable Infrastructure Development $75,000

Mobile Integration $35,000

Total $750,000

Brand Development $35,000

Licensing $35,000

Marketing $30,000

Operations $40,000

Round I – $1.5M (12 months)

Product Development

USE OF FUNDS

$693,180

Sales & Marketing $575,898

Management Overhead $129,600

Administrative Overhead $91,060

Net Cash Requirement $1,126,010

Management Reserves $30,000

Total Expenses $1,519,738

Estimated Net Revenue $439,644

COGS $45,916

Gross Profit $393,728

*Current Burn Rate $50,000

immerss investor pitch deck

Small Business & Entrepreneurship

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session presenters

live interactions

immerss liveguide

affordable access presenters

recruit presenters

active presenters

video conferencing