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A virtual developer conference for Adobe Experience Manager

Adobe Experience Manager - IntroductionSunil Bhaskaran

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In this presentation …

AEM ? Adobe Marketing Cloud AEM capabilities User profiles AEM authors AEM developers AEM system administrators Basic technology stack AEM integration with Analytics & Target

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What is Experience Manager? Manages experiences ……

Desktops Devices Mobile apps

Integration with Marketing Cloud

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Adobe Marketing Cloud solutions

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Industries

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AEM capabilities Sites Apps Forms Assets Communities

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If you work with AEM ….. Author Developer System Admin

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Seeing is believing Log in … and start exploring

An AEM site(Geometrixx Demo)

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Demo Edit an AEM page Create an AEM page

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And, what is a component? Authors need it Adds new content using components

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And, what is a template? Authors need it Decides the layout of a page

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Developer creates Templates Components

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AEM developer Creates templates & components

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Demo Introduction to CRXDELite Project structure

Content folder App folder

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Who is a system admin? Admin-related tasks

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Typical configuration Author instance Publish instance

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AEM architecture technology stack

OSGi

AEM Sites

Sling

JCR

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Apache Sling Content-centric web application framework Easy development of content-oriented applications Uses a JCR repository, such as Apache Jackrabbit or

CRX Refer to http://sling.apache.org for more information

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Where content is stored Oak repository

Nodes and properties

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Basic overview of technology tasks Apache Oak

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OSGi OSGi (Open Source Gateway Initiative)

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AEM with Analytics Seamless integration with Adobe Analytics

Get information about users See profitable paths Identify critical success matrix

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AEM with Test & Target Seamless integration with Adobe Target

Personalize content A/B testing Rules-based targeting

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References https://docs.adobe.com/content/docs/en/aem/6-2.html https://jackrabbit.apache.org/oak/ http://sling.apache.org https://www.osgi.org/

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Questions? @sunil_Bhaskaran Blogs.adobe.com/sunil