imaginea dna
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aginea. Copyright ©
2011, Imaginea, Inc.
What we can do for you…
Prototype your idea. Design the
experience and service. Advice on
technology. Write the code. Scale
engineering. Tune performance.
Automate tests. Maintain it.
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2011, Imaginea, Inc.
Global product companies work with us. Here are some.
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2011, Imaginea, Inc.
Software development on all major platforms
Designing user experience and services
Social, local and enterprise integration
Location-based offerings across verticals
Native and HTML5 Mobile Apps
Custom app framework and system applications
Functional, stress and performance testing
Seamless service across platforms and devices
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2011, Imaginea, Inc.
The landscape of technologies where we play
Core Java JEE Framework Struts, Spring JMS Mule ESB Hibernate Zend PHP Yii PHP Ruby Phusion Tapestry Python Django Perl .Net C++ C# Javascript
Hadoop MongoDB HUE CouchDB Cassandra Sinatra S3 Amazon EC2 SOLR RackSpace VMWare Server Virtualization
PhoneGap Titanium HTML 5.0 iPhone/iPad iOS 5 Android Gingerbread Honeycomb Red Laser Google Zxing
Facebook Four Square Places Transit Latitude Qontext SocialTwist Social CRM Google+
jQuery/Mobile Sproutcore Dojo HTML 5.0 extJS GWT CSS 3.0 SenchaTouch
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2011, Imaginea, Inc.
We are people with a
Product Mindset
Access to top engineering talent
Engaged with top EDUs like IIIT to develop talent pool (sponsored Middleware Labs and Centers of Excellence in institutions)
Strong reputation in India as a provider of leading-edge products and solutions
Committed mentoring of new hires on product-oriented development
Named one of the top 20 Best IT Employers in Hewitt Associates survey
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aginea. Copyright ©
2011, Imaginea, Inc. Engaging With Customers
How We Work
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2011, Imaginea, Inc.
Design First Approach Experience design captures requirements and models the solution.
Committed to Agile Methodology True Agility is in the Mind of the Engineer. We have strong mentors.
Using Test Driven Development Thinking through design before writing functional code.
Investing Time in Test Automation Significant benefits in terms of savings in execution cycle time.
We Have a Familiar Vocabulary
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aginea. Copyright ©
2011, Imaginea, Inc.
Go-Live Support & Performance Tuning
Agile Software Development & Weekly Goals
Interactive Prototyping & Walkthroughs
“Done-ness”: Work Unfinished Till Users Are Happy
Detailed Service & Experience Design
Defining the problem and visualizing the solution
Trying the model with various use cases
Use cases drive choice of technology & architecture
Design + Function + Performance = Fantastic Experience
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2011, Imaginea, Inc.
Identify the Key Architect / Technical Lead We invest upfront in identifying the product owner and single point of contact. Such a person comes with the right mix of technology and maturity, and is the key to success of the engagement.
Assemble the Right Project Team Based on [1], the owner studies requirements and mode of engagement with client, and assembles a team with right mix of skills, attitude, and seniority for the assignment.
Implement and Review Project We always work with a roadmap to prioritize and pace our work. We work in an Agile environment with high visibility for all stakeholders. Styles will differ between fixed bid and time/material projects.
Onboarding Process Aimed To Please
1
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aginea. Copyright ©
2011, Imaginea, Inc.
Typical Kick-start
Familiar models of working together
Scoped Out Requirements Fixed Duration Doesn’t matter.
Continuous Requirements Time and Material 5 or more
Strategic Partnership Development Center ~ 35 or more
Business Need Work Mode ~ Team Size
Project and software delivery managed by Imaginea, event based billing
Project and software delivery managed by client, man-month billing
Extended engineering center managed by Imaginea, investment + billing
What to Expect
Requirements Assessment Engineering Discussion
Proactive visit to client site
Estimates Proposal
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aginea. Copyright ©
2011, Imaginea, Inc.
Working across the globe has its advantages, if overlapping hours are used effectively and clear communication is established. Our teams in India share a 2 to 3 hours overlap – depending on the working hours. During Go Live, overlap can be up to 8 hours.
Overlapping Hours: Making the most of “Follow The Sun”
Plan, Work and Stage.
Reviews, Tests, Reports Our AM
Daily
Offshore
Scrum
Your AM
Wednesday Thursday
Imaginea
Updates on
Qontext
9:00 IST India 08:30 EST
18:00 IST India
Twice a Month Project
Management Sync Up
Our PM
12:30 EST
22:00 IST India
Daily
Standup
Meetings
Close
Of Day
Updates
9:00 IST India
Client
Updates on
Qontext
Extended offshore day
during release time
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Engineering Process Layers
CUSTOMER
Imaginea
1
2 3 4
5
6
CUSTOMER
Imaginea
1
3 4
5
6
2
Product Definition 1 Vision & Strategy, Competition/Market Analysis, Product Positioning
MRD, Product Roadmap, Prototypes, High Level Requirements, Release Plans
UX and Architecture 2 POCs, Technology Adoption, Standards, Frameworks, Patterns, UI Design
Experience Design, Technical Architecture, High Level Design, Prototypes
Product Development 3 Component design, feature design and development, design and code reviews , unit tests, build automation, continuous integration
Completed features, Iterative product sprints, QA drops
Product Testing, Release Readiness
4 Test Planning, Processes, Tools, Functional Testing (Manual, Automated, Regression), Performance Tests, Platform Certification, Docs
Test Suites, Harness, Go-To-Market Testing, Alpha, Beta Testing, Product Docs, GA
Deployment & Implementation
5 Product customization, Professional Services, SaaS and Multi Tenancy, Cloud Deployment, Integration (ERP, SF etc)
Solution Implementation, Scalable product deployments, Enterprise Integrated
Reengineering & Sustenance
6 Performance, Technology Stack, Usability, Web20 & Social Aspects Migration & Maintenance,
Reengineered product,, Better Architecture, Performance & Marketability
Engagement Models
2 5
4 CUSTOMER
Imaginea 6
1
2 3 4 5
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aginea. Copyright ©
2011, Imaginea, Inc. A few examples of our work
Stories
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aginea. Copyright ©
2011, Imaginea, Inc.
Cloud Automation Platform using Java, Python
A leading hi-performance platform ISV engaged Imaginea to build a “catch-all” Cloud Automation Platform that enables enterprises to transform their legacy computing infrastructure to automated, cloud enabled environment.
Technologies Used: Flex, jQuery, Java, Python
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aginea. Copyright ©
2011, Imaginea, Inc.
Ecommerce Marketplace on LAMP Stack
A leading B2B online marketplace wanted to revamp their online customer experience through an integrated workflow for their Online Auctions, enhanced with Web2.0 style interactions and an easy to maintain UI
Technology: REST API integration, PHP, AJAX, JavaScript, XHTML, CSS
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2011, Imaginea, Inc.
Game Monetization Platform using RoR, Javascript, HTML5
LOGO A micropayment solution that interacts with hundreds of payment method vendors, providing a native look and feel, over social, web and gaming platforms. Safe, convenient and friendly in-app purchases using over 85 global payment methods in 180 countries. Consistent experience across social platforms, mobile devices and locales. The solution is built using PHP, Ruby on Rails, JavaScript, HTML5, JSON, REST API
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aginea. Copyright ©
2011, Imaginea, Inc.
Creating an ebook using the technology it’s going to be published in is more effective.
We rebuilt the eBook platform using HTML5, CSS3, Ember.js (formerly Sproutcore).
Goals of re-engineering were:
Performance improvement
Support for multiple platforms
Faster development turnaround across multiple teams/location
Easy debugging and fixing code
Leading Ebook platform using HTML5 and Ember.js
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aginea. Copyright ©
2011, Imaginea, Inc.
Supply Chain on the Cloud: J2EE
A flexible, scalable and robust SaaS solution for Amitive Inc – a leading provider of on-demand Supply Chain Management. The framework supports customizable, collaborative business workflows for any vertical industry. The initial solution was delivered within two weeks to enable Amitive secure their second round of funding. The project used a combination of Cloud, Hibernate, Spring ,J2EE, Drools, JBPM, Web 2.0, Flash 3.0 , Acegi, and Flex.
