IKEATHE LIFE IMPROVEMENT STORE

THE IDEAThe IKEA Concept starts with the idea of providing The IKEA Concept starts with the idea of providing a range of home furnishing products that are a range of home furnishing products that are affordable to the many people, not just the few. affordable to the many people, not just the few.

It is achieved by combining function, quality, It is achieved by combining function, quality, design and value - always with sustainability in design and value - always with sustainability in mind. mind.

Their aim is to help more people live a better life Their aim is to help more people live a better life at home.at home.

Introduction It is a multinational group of companies that designs It is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and sells ready-to-assemble furniture, appliances and home accessories.and home accessories.As of January 2008, it became the world's largest As of January 2008, it became the world's largest furniture retailer.furniture retailer. The company is known for its modern architectural The company is known for its modern architectural designs for various types of appliances and designs for various types of appliances and furniture, and its interior design work is often furniture, and its interior design work is often associated with an eco-friendly simplicity.associated with an eco-friendly simplicity.

Basics about IKEAFounded -1943; 73 years ago in Gothenburg, Sweden.Founded -1943; 73 years ago in Gothenburg, Sweden.

Founder - Ingvar KampradFounder - Ingvar Kamprad

Headquarters - Delft,[1] NetherlandsHeadquarters - Delft,[1] Netherlands

Area served - Europe Asia North America Oceania Africa Area served - Europe Asia North America Oceania Africa AtlanticAtlantic

Key people - Peter Agnefjäll (Chairman and CEO)Key people - Peter Agnefjäll (Chairman and CEO)

Products - Self-assembly furnitureProducts - Self-assembly furniture

Revenue - Increase €29.293 billionRevenue - Increase €29.293 billion

Products and servicesFurnitureFurnitureHouses and Houses and flatsflatsSolar PV Solar PV systemssystemsRetailRetailFamily MobileFamily Mobile

ManufacturingManufacturingProduct Product namesnamesCatalogueCatalogueIkea Family Ikea Family loyalty cardloyalty card

Furniture Ikea's furniture is designed to be self-Ikea's furniture is designed to be self-assembled.assembled. The company claims that this helps reduce The company claims that this helps reduce costs and use of packaging by not shipping costs and use of packaging by not shipping air; the volume of a bookcase, for example, is air; the volume of a bookcase, for example, is considerably less if it is shipped unassembled considerably less if it is shipped unassembled rather than assembledrather than assembled

Product namesUpholstered furniture, Upholstered furniture, coffee tables, rattan coffee tables, rattan furniture, bookshelves, furniture, bookshelves, media storage, doorknobs.media storage, doorknobs.

Beds, wardrobes, hall Beds, wardrobes, hall furniture , Dining tables furniture , Dining tables and chairs , Bookcase and chairs , Bookcase ranges, Bathroom articles.ranges, Bathroom articles.

Kitchens ,Chairs, desks.Kitchens ,Chairs, desks.

Fabrics, curtains.Fabrics, curtains.

Garden furniture.Garden furniture.

Carpets.Carpets.

Boxes, wall decoration, Boxes, wall decoration, pictures and frames, pictures and frames, clocks.clocks.

Bedlinen, bed covers, Bedlinen, bed covers, pillows/cushions.pillows/cushions.

Store designLayoutLayoutFood marketsFood marketsSmålandSmålandAlternative DesignsAlternative Designs

Corporate structure

Ikea Social InitiativeIn September 2005, Ikea Social Initiative was In September 2005, Ikea Social Initiative was formed to manage the company's social formed to manage the company's social involvements on a global level. Ikea Social involvements on a global level. Ikea Social Initiative is headed by Marianne Barner.Initiative is headed by Marianne Barner.The main partners of Ikea Social Initiative are The main partners of Ikea Social Initiative are UNICEF and Save the Children.UNICEF and Save the Children.

Examples of involvements:Ikea through Ikea Social Initiative contribute €1 to UNICEF and Save the Children Ikea through Ikea Social Initiative contribute €1 to UNICEF and Save the Children

from each soft toy sold during the holiday seasons, raising a total of €16.7 million so from each soft toy sold during the holiday seasons, raising a total of €16.7 million so far.[87] In 2013, an Ikea soft toy, Lufsig, created a storm and sold out in Hong Kong far.[87] In 2013, an Ikea soft toy, Lufsig, created a storm and sold out in Hong Kong and in Southern China because it had been misnamed in Chinese.and in Southern China because it had been misnamed in Chinese.

Ikea Social Initiative provided soft toys to children in Burma after Cyclone Nargis.Ikea Social Initiative provided soft toys to children in Burma after Cyclone Nargis.

Starting in June 2009, for every Sunnan solar-powered lamp sold in Ikea stores Starting in June 2009, for every Sunnan solar-powered lamp sold in Ikea stores worldwide, Ikea Social Initiative will donate one Sunnan with the help of UNICEF.worldwide, Ikea Social Initiative will donate one Sunnan with the help of UNICEF.

In September 2011, the Ikea Foundation pledged to donate $62 million to help In September 2011, the Ikea Foundation pledged to donate $62 million to help Somali refugees in Kenya.Somali refugees in Kenya.

Environmental performanceminimizing the use of formaldehyde in its products, including textiles;minimizing the use of formaldehyde in its products, including textiles;

eliminating acid-curing lacquers;eliminating acid-curing lacquers;

producing a model of chair (OGLA) made from 100% post-consumer plastic waste;producing a model of chair (OGLA) made from 100% post-consumer plastic waste;

limiting the use of substances such as cadmium, lead, PCB, PCP, and Azo pigments;limiting the use of substances such as cadmium, lead, PCB, PCP, and Azo pigments;

using wood from responsibly managed forests that replant and maintain biological using wood from responsibly managed forests that replant and maintain biological diversity;diversity;

using only recyclable materials for flat packaging and "pure" (non-mixed) materials using only recyclable materials for flat packaging and "pure" (non-mixed) materials for packaging to assist in recycling.for packaging to assist in recycling.

• introducing rental bicycles with trailers for customers in Denmark.introducing rental bicycles with trailers for customers in Denmark.

Criticisms• Negative media attentionNegative media attention• Accusations of price gougingAccusations of price gouging• Biased branding and advertising accusationsBiased branding and advertising accusations• Errors and recallsErrors and recalls• Labor issuesLabor issues• Use of forced labor, 1980sUse of forced labor, 1980s

Awards• Ikea was named one of the 100 Best Ikea was named one of the 100 Best

Companies for Working Mothers in 2004 and Companies for Working Mothers in 2004 and 2005 by Working Mothers magazine.2005 by Working Mothers magazine.

• It ranked 80 in Fortune's 200 Best Companies It ranked 80 in Fortune's 200 Best Companies to Work For in 2006 and in October 2008, Ikea to Work For in 2006 and in October 2008, Ikea Canada LP was named one of "Canada's Top Canada LP was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. and was featured in Maclean's newsmagazine.

IKEA Retail in INDIA• IKEA India, part of the IKEA Group has been present in India for 28 years, sourcing IKEA India, part of the IKEA Group has been present in India for 28 years, sourcing

many different products for IKEA stores worldwide. Today we source products for many different products for IKEA stores worldwide. Today we source products for approximately €315 million every year, with the aim of doubling it in the next few approximately €315 million every year, with the aim of doubling it in the next few years to meet our global and Indian needs.years to meet our global and Indian needs.

• A typical IKEA store size is about 350,000 square feet, built on a plot size of 8-11 A typical IKEA store size is about 350,000 square feet, built on a plot size of 8-11 acres (about 4 football fields) and offers approximately 9000 products. Each store acres (about 4 football fields) and offers approximately 9000 products. Each store employs 400 – 700 coworkers directly and 2000 indirectly.employs 400 – 700 coworkers directly and 2000 indirectly.

• They work with 48 suppliers in India, engaging 45,000+ direct co-workers and They work with 48 suppliers in India, engaging 45,000+ direct co-workers and approximately 400,000 coworkers in our extended supply chain. approximately 400,000 coworkers in our extended supply chain.

• India is the only IKEA country to have retail, sourcing, IKEA foundation and Next India is the only IKEA country to have retail, sourcing, IKEA foundation and Next generation as its four strong pillars to create a strong and loved IKEA India.generation as its four strong pillars to create a strong and loved IKEA India.

• IKEA has been sourcing from India for the last 28 years and currently has 48 IKEA has been sourcing from India for the last 28 years and currently has 48 suppliers with 45,000 direct employees and approximately 400,000 people in our suppliers with 45,000 direct employees and approximately 400,000 people in our extended supply chain.extended supply chain.

Countries with Ikea presence• CanadaCanada• ChinaChina• FranceFrance• GermanyGermany• ItalyItaly• United StatesUnited States

• NetherlandsNetherlands• RussiaRussia• SpainSpain• SwedenSweden• United United

KingdomKingdom

Interesting facts about IKEA• Ikea owns and operates 381 stores in 47 countries.Ikea owns and operates 381 stores in 47 countries.

• The company is responsible for approximately 1% of world commercial-The company is responsible for approximately 1% of world commercial-product wood consumption.product wood consumption.

• The Ikea website contains about 12,000 products.The Ikea website contains about 12,000 products.

• The world's largest Ikea store located near the KTX Gwangmyeong Station The world's largest Ikea store located near the KTX Gwangmyeong Station in Seoul Capital Area, South Korea , in Seoul Capital Area, South Korea , 59,000 m2 (640,000 sq ft).59,000 m2 (640,000 sq ft).

• Ikea Saudi Arabia stores have some of the longest opening hours Ikea Saudi Arabia stores have some of the longest opening hours worldwide being open from 10am to midnight, 7 days a week.worldwide being open from 10am to midnight, 7 days a week.

• Every store has a play area, named Småland.Every store has a play area, named Småland.

THANK YOU • MADE BY- KASHISH SARDANA <BBA RM>MADE BY- KASHISH SARDANA <BBA RM> 500036827500036827