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SERIES CREATIVE

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Page 1: iJustine Series Creative 102815 (1).pdf

SERIES CREATIVE

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EPISODES AT A GLANCE

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EPISODE 101: HOME OF THE FUTURE

SMART HOME TECHNOLOGY IS SUPPOSED TO MAKE HOMES SAFER, EASIER AND MORE FUN.

BUT IS THE TECHNOLOGY BECOMING TOO MUCH FOR THE AVERAGE HOME, AND HUMAN, TO HANDLE?

JUSTINE CUTS THROUGH THE CLUTTER TO FIND OUT WHAT’S WORTH IT, AND WHAT WE ARE BETTER OFF WITHOUT.

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ADVENTURE #1: THE MICROSOFT HOME OF THE FUTURE

THE QUESTION:

What does the home of the future look like?

THE TECHNOLOGY & THE TEST:

If there’s no place like home, there’s definitely no place like the Microsoft Home. There’s a doorbell, but a palm-scan or mobile phone will also open the front door. Sensors let you know your plants need watering. You can check the inventory of your fridge and pantry via your phone while you’re out shopping. Grace, the home’s computer, will even help you check on your

grandmother, remember to take your medicine, study up for a big anatomy test, or make focaccia without the need for a recipe book.

It's not an actual house but the company's private lab, where researchers test cutting-edge concepts. This place is every sci-fi geek's dream of techno-suburban bliss circa 2025, with touch-screens galore and nonstop displays of data. Behold motion-activated wallpaper! Gasp as Tweets and Facebook updates dance around the room!

Justine will spend a day inside of the home of the future, taking grasp of all of the all the things that the home of the future can offer us.

THE ANSWER:

After spending a day at America’s most digital domain, Justine & her viewers will know what the home of the future holds.

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AT HOME SEGMENT: CLEANING WITH ROBOTS

THE QUESTION:

Can you use robot technology to clean your house without lifting a finger?

THE TECHNOLOGY & THE TEST:

Justine’s house is a disaster, but she’s not in the mood to clean it. Lucky for her, advancements in technology have made robot-style technology that can vacuum, mop and even sanitize, all with the push of a button.

Justine and Jenna will let the house clean itself, while they sit back and relax. Will the robots need help? Can they achieve the same results as a human? Or do they just get in the way?

THE ANSWER:

In the end, Justine will be able to find out if robot technology can clean her house as well as she can.

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ADVENTURE #2: KITCHEN TECH

THE QUESTION:

Can technology help transform an average home cook into a professional chef?

THE TECHNOLOGY & THE TEST:

Everybody loves a restaurant quality meal, but sometimes the effort and cost of going out aren’t worth the hassle. Advancements in kitchen technology are making it easier for you to cook in the comfort of your own home, while achieving results worthy of a 5 star chef.

Cooking at home can be challenging, especially if you don’t have the right tools or experience to make a dish. But the tech world has found a way to make it easier, by making kitchen gadgets that help you achieve almost perfect results.

Justine & Jenna get their hands on all of the latest kitchen technology to test it out. There are things such as the Imperial Spherificator that turns food into tiny caviar sized balls, a frying pan that tells you when to flip your meat, a digital cutting board that tells you the nutritional value of the food you’re using and a digital measuring cup that measures your ingredients all at once.

In a top-chef-style showdown, Justine & Jenna are armed with the same set of ingredients, and they each need to cook a meal in a test kitchen. Justine is armed with all of the latest kitchen technology, while Jenna only has normal cooking tools. Does all of the technology make Justine’s finished meal taste better and cook faster than Jenna’s meal made with regular cooking

supplies?

THE ANSWER:

In the end, Justine will determine whether or not advancements in kitchen technology can turn a basic home cook into a 5 star chef.

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LIFE HACK: HIDING THE ROUTER

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Whether you have a smart home or a normal home, chances are, you have a router. And, chances are, that router is somewhere incredibly visible. Routers are unsightly, but now, there’s a solution to hide the little black (or white) box - with a set of dummy books! Like magic, the unsightly box is

gone & your home looks sophisticated again.

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LIFE HACK: BATTERY CHECK

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It’s the age old question. You found some batteries in your junk drawer, but are they dead? Or do they still have juice? To check if batteries are good or bad, drop them onto a table from a height of 6 inches. If they give one small bounce and fall to the right, the battery is good. If they bounce

around any more than that, they are dead or on their way out.

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LIFE HACK: CORD STORAGE

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Often times, technology comes with the added nuisance of tangled wires.

Now, there’s a quick and easy solution - use plastic hangers to store & control cords!

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EPISODE 102: SHOPPING & FASHION

HOLLOGRAMS, MIRRORS THAT HAVE A MEMORY, & DESIGNS THAT CAN APPEAR OUT OF THIN AIR!?

JUSTINE SETS OUT ON AN ADVENTURE TO SEE HOW TECHNOLOGY IS CHANGING WHAT WE WEAR & HOW WE SHOP. IT’S EVERY GIRL’S DIGITAL DREAM!

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THE QUESTION:

How realistic are holograms?

THE TECHNOLOGY & THE TEST:

Holograms are changing the way that we experience the world. They’re being used in education - a hologram of a Harvard professor can give a lecture to a group of students abroad; in entertainment - holograms have been used to resurrect dead musicians like Tupac and Michael Jackson for “live” performances; and in branding — companies like Ford, Disney, and Guess have used it to promote new products. However, what interests

Justine the most is how they are being used to enhance the retail shopping experience.

Justine pays a visit to VNTANA, a cutting-edge hologram company that creates some of the most engaging and realistic holographic experiences in the world. She’ll learn about how holograms are made & all of the different ways they are being utilized. And, of course, she’ll get the experience the hologram technology first hand, even creating a hologram of herself!

Then, she’ll take the technology out of the factory & into the store to see how it changes the shopping experience. First, they will place a holographic station in a retail store & Justine will show customers how to engage & interact with it. It will serve as a 3-dimensional shopping portal, where you can easily browse through products and learn about them - all without the hassle of locating the product on the shelves & finding a customer

service representative in the store. It will literally change the way that we “window” shop.

But the real fun begins when Justine creates a life-sized hologram of herself and places it within the store. This is an emerging idea that is on the brink of making it’s way into the retail space. That’s right - soon, every-day stores can have actual celebrities (or, rather, their holograms) appear in the store to help promote or sell their products. Justine’s hologram will interact with customers as they shop. What the customer won’t expect, though, is that Justine’s hologram is being projected real-time. It’s not just a pre-recorded video! Customers will be shocked and possibly even a bit scared when they realize that they are having a very real, very personal

conversation with a hologram. Is the technology good enough that it even freaks out Justine’s tech-savvy sister?

THE ANSWER:

After spending an entire day at the store, Justine will come to a decision - are holograms realistic enough to change the way that we shop?

ADVENTURE #1: HELLO, HOLOGRAMS!

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AT HOME SEGMENT: THE WIRELESS WARDROBE

THE QUESTION:

Is technology changing the way that we get dressed in the morning?

THE TECHNOLOGY & THE TEST:

Think that you need to be rich & famous to have a personal shopper & stylist? Think again. From personal shopping services, to skype sessions with stylists, to apps that organize our closet - technology is giving everyone the ability to be the best dressed. Justine spends the day exploring the digital options that are helping everyday girls become fashionistas. She experiments with

an online personal shopping service that delivers outfits to her doorstep. She Skypes with a celebrity personal stylist to get advice on what to wear. She uses the latest apps to organize and streamline her closet.

It doesn’t end there, though. Justine also amps up her wardrobe by adding some tech-sessories to the mix. From purses that have built-in phone chargers, to necklaces that monitor your heart rate & sleep patterns, to rings that tell you when you’re getting a phone call, there are some seriously cool gadgets out there that are secretly hiding behind fashionable jewelry.

THE ANSWER:

After spending the day updating and organizing her wardrobe, Justine will come to a conclusion - is technology actually changing what we wear & the way that we get dressed every day?

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ADVENTURE #2: INTEL-LIGENT FASHION

THE QUESTION:

How is technology changing the fashion industry?

THE TECHNOLOGY & THE TEST:

Intel is doing more than powering our computers. They are hard at work developing technology that will change both what we wear and how we try it on.

First, Justine explores the technology behind Intel Curie - a wearable technology chip that can power things such as smart sports bras, which monitor your heart rate & level of exertion. Justine will meet with either an Intel engineer or a designer to get her hands on the technology, learning about the chip & all of it’s different uses.

Then, we follow Justine as she pays a visit to either Intel’s headquarters or a an actual retail store to try out the Intel MemoryMirror - a high end digital mirror that is reinventing the shopping experience. Using simple body gestures or the mobile app, you can control the MemoryMirror to see 360-degree back and side views of everything that you try on. The mirror also makes

shopping social - you can instantly share items that you try on with friends & family to get their opinion! Want to see what that dress looks like in red and blue? The patented MemoryMirror technology also lets you change the color of the clothing that you’re trying on, all with a single gesture. You can also use the mirror to try on items virtually, changing colors & patterns instantly,

and adding accessories & other items to create the perfect look all without having to physically try on a single thing. And if you like something that you try on, with a simple click from any mobile device, you can purchase your selections right there in the dressing room.

THE ANSWER:

Justine will be able to say with confidence how Intel is revolutionizing the world of fashion!

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LIFE HACK: UNSHRINKING CLOTHES

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It happens to the best of us - you forget that something needs to be hand-washed or line dried, and you end up shrinking one of your favorite pieces of clothing. With this life hack, your shrunken clothes can be as good as new! Simply soak the shrunken garments in a solution of warm water & conditioner for 5 minutes. Then, lay the item flat on a towel & roll it up like a burrito. After a few minutes, unroll the towel & place the

garment on a dry towel. Carefully stretch it out to it’s original size & then let it dry!

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LIFE HACK: BOOSTING YOUR FOB

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Going to the mall is fun. What’s NOT fun is trying to find your car in the parking garage afterwards! But did you know that you can use your head to increase your key fob's range. Literally, you can place the remote under your chin and your head will act as a conductor for the signal if it

is becoming weak.

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LIFE HACK: LEATHER RE-FRESH

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Want your leather boots to look brand new? Use a mixture of cold water & vinegar to give them a refresh. It will remove stains from leather without causing any damage. This trick can be used on purses as well!

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EPISODE 103: BODY & BEAUTY

TECHNOLOGY TOUCHES OUR LIVES IN SO MANY WAYS. BUT WHAT HAPPENS WHEN TECHNOLOGY ACTUALLY TOUCHES US? AS HUMAN BEINGS?

JUSTINE SETS OUT TO DETERMINE IF TECHNOLOGY SHOULD LITERALLY BE A PART OF OUR BODY & BEAUTY REGIMEN. IS IT MAKING US BETTER PEOPLE? OR SHOULD IT BE DEBUNKED?

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ADVENTURE #1: THE ROBOTIC EXO-SKELETON

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THE QUESTION:

Can technology give us superhuman abilities?

THE TECHNOLOGY &THE TEST:

The full-body exoskeleton suits were originally developed to help soldiers carry heavy loads. The suits were eventually repurposed to help victims of stroke, traumatic brain injury, and spinal cord injury get back up on their feet. Weight sensors in the suit perceive when the user shifts his or her weight forward, triggering the device to make a step.

iJustine will visit US Bionics, the makers of the robotic exoskeleton, to experience the technology in action. She will meet with someone who walks with an exoskeleton & see how the technology has changed his life. Then, she’ll get a chance to try on the REX - an exoskeletal suit that is designed for workers to carry heavier loads - and she’ll test her strength while wearing the

exoskeleton!

THE ANSWER:

iJustine not only will try on a suit & learn about the technology, but she’ll also get to see patients who are benefiting from the bionic skeletal system. By the end of her experience she will know if this technology is as amazing as it sounds!

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AT HOME SEGMENT: TECHNO-GYM

THE QUESTION:

Can technology replace the need for a gym and personal trainers?

THE TEST & THE TECHNOLOGY:

There is no shortage of ways to get fit these days, but most require expensive memberships and trainers. Will the advancement in home fitness technology be good enough to replace the costly alternatives?

Justine will put these products to the test! From a smart yoga mat that can detect and correct your pose position while guiding you through a private yoga class, to smart weights that track your workout and form. Then she will hop on a smart scale that will not only let her know if she lost and LB’s, but also inform her of her Body Mass Index.

THE ANSWER:

iJustine decide if she will be turning in her gym memberships for this high tech home workout.

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ADVENTURE #2: FREEZING YOUR BUTT OFF FOR BEAUTY

THE QUESTION:

Is Cryotherapy worth the cost & uncomfortableness?

THE TECHNOLOGY & THE TEST:

On a basic level, cryotherapy is a process in which you subject the body to subzero temperatures for a short period of time. The extreme cold stimulates skin sensors, which activates a central nervous system response. The body reacts by releasing endorphins, which inhibits pain & and decreases inflammation. This makes it an excellent treatment for muscle soreness and joint swelling, and is used by several professional athletes as a form of recovery. Recently, however, practitioners have also noticed that the treatment can boost metabolism, stimulate collagen

production, increase endorphins, reduce cellulite, and improve energy. And for that reason, freezing your butt off for beauty has become the latest technological trend.

Throwing yourself into a vat of freezing cold vapor is quite uncomfortable, and emptying out your wallet to do that might seem crazy. That is, unless it actually works.

Justine is about to find out - she visits a Cryotherapy center to get a dose of the treatment and see the results for herself.

THE ANSWER:

After the treatment, does Justine look & feel younger? Is she chock-full of energy? Or is she just broke and uncomfortable? She’ll be able say for certainty if Cryotherapy is worth freezing your butt off for.

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LIFE HACK: VIRTUAL DOCTOR’S VISIT

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When you’re sick, the last thing you want to do is get in your car, drive to your doctor’s office, wait in their waiting room only to get a diagnosis of the common cold. Now, you can stream line the process with Virtual Doctors. Virtual care centers are now open and are a place

where doctors and nurses can communicate with patients and other hospitals though video and audio without face-to-face visits.

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LIFE HACK: BRIGHT WHITE TEETH

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Teeth whitening can often be painful and time consuming, but people love their bright white smiles. New technology in teeth whitening, will expedite this process and leave you with a smile to die for! The IntelliWHITE Cool Blue PRO is the latest in teeth whitening technology. It boasts

of an average of 5 shades whiter after 5 treatments of 5 minutes (consecutively) – only 25 minutes in total! Rechargeable Hands free design allows you to move about freely while you are whitening. So there is no down time or interruptions to your daily life. Since it mimics a dental

office whitening treatment, it is just as effective at whitening teeth.

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LIFE HACK: DIY STANDING DESK

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It’s no secret that sitting all day can be bad for you. But do you really want to commit to a full-time standing desk? If not, this standing-desk life hack is for you. Simply place a bankers box on top of your desk and you’re set! To adjust the height up a few inches, add a few books.

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EPISODE 104: RECREATION

SOME PEOPLE SAY THINK THAT, WHEN IT COMES TO HAVING FUN, YOU SHOULD GET OUT & EXPERIENCE THE GREAT OUTDOORS.

JUSTINE SETS OUT ON A MISSION TO SEE WHAT HAPPENS WHAT HAPPENS WHEN THE GREAT OUTDOORS COLLIDES WITH TECHNOLOGY.

WILL ALL OF THESE GADGETS ENHANCE YOUR EXPERIENCE? OR TAKE AWAY FROM THE REAL WORLD?

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ADVENTURE #1: GOLF GADGETS

THE QUESTION:

Can all the high tech golf gadgets really help your game?

THE TEST AND THE TECHNOLOGY:

Justine & Jenna are about to hit the course!  But there’s one small problem.  They have no idea how to golf.  However, with the help of some high-tech gadgets, Justine might be able to get a hole in one.   With wireless ballfinders, solar-powered golf caddies, and even a golf club that emits a laser beam, the girls might actually have a shot!

Armed with all of the latest golf gear, Justine sets out to play the course. Her sister, who is golfing right beside her, only has a set of clubs and her 5 senses. Which girl will play a better game? And will they girls cause too much of a scene for the country club regulars?

THE ANSWER:

At the end of 9 holes iJustine will know if the gadgets helped her game, or if she should forget about her LPGA dreams.

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QUESTION:

Is having a green thumb as simple as knowing the right buttons to push with our thumbs?

THE TECHNOLOGY & THE TEST:

Having a beautiful garden takes time, and specific skill. Both of which are hard to come by when we’re focused on so many other things. Not to mention that most of gardening and plant care is learned by trial and error. Now, technology has made it’s way outdoors. There are sensors that you can stick in the soil to monitor the soils moisture, temperature and fertilizer levels. There are

cameras specifically for keeping an eye out for invasive critters and even a robot lawn mower.

Justine and Jenna will use the latest in technology to help grow and maintain the perfect garden. Will the gadgets help them become masters? Or will they have to call in their gardener for back up?

THE ANSWER:

In the end, Justine will be able to find out if growing a garden and maintaining it is as easy as the tech makes it seem.

AT HOME SEGMENT: GARDENING TECH

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ADVENTURE #2: THE SPEED OF TECHNOLOGY

THE QUESTION:

Is technology making some of our favorite past times more fun?

THE TECHNOLOGY & THE TEST:

From electric bicycle can reach speeds of 20mph, to the electric Rocket Skates that can have you cruising at a steady 12mph, it is clear that technology has taken the physicality out of some of our favorite past times. But have they become more fun?

Justine will test out some of the super fast new technology at a state-of-the-art stunt park where she will determine if biking, roller skating and skateboarding are more fun now, or if the were better off the old fashioned way!

THE ANSWER:

Did Justine have more fun with the new technology?

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LIFE HACK: DIY AUDIO EAR MUFFS

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Winter is the best time to be outdoors and active, but the drag is it’s cold and hard to wear head phones to listen to jams in your winter wonderland…until now! Audio ear muffs can be made with simple supplies found in any home - ear muffs, headphones, felt, scissors and

needle and thread. You will no longer be left in the cold, but dancing in the snowy streets!

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LIFE HACK: OPTIMIZE YOUR GAMING SETUP

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Set ups should be comfortable. Sitting is key. Chairs should be adjustable and padded. Bringing your chair to a level that is comfortable for your wrists while playing will also make playing more enjoyable. A simple change for long term results.

Settings will also make a huge difference while gaming. If you game on a console, using your TV as a monitor will change the way you see your game. TVs tend to do a lot of processing to make the image pop, which sometimes cause lag time. Turning on the Game Mode on your TV

will help improve input times.

Fine tuning your Graphics Setting can make a huge difference to the game player. You’ll have to custom your settings to 60 frames per second, which is the maximum refresh rate of most monitros.

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LIFE HACK: iPHONE SPEAKERS

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Entertaining friends but your iPhone speaker just isn’t cutting it? Try Use a paper towel roll and 2 plastic cups for the ultimate party.