MARCH, 2008 Commercial in confidence© Digital Spark Pty Ltd

Digital Spark Pty Ltd is an organisation blending skills in technology,design and media to develop unique ranges of innovative publicinteractive information devices.

Our product, ihub™, was launched 12 months ago following 2 yearsand over A$3.5m in research and development. ihubs serve primarilyto assist in the promotion of cities to visitors. ihubs achieve this bydelivering useful and engaging content and functionality includinginteractive city mapping, attraction, event, accommodation, dining,retail and transportation information. Apart from delivering tourismbenefits, ihubs offer the opportunity to deliver direct financial returnsto network operators through the implementation of an advertisingmodel.

ihubs are the world’s first on-street large format interactive touchscreen units.

Ihubs serve the dual purpose of acting as a ‘digital poster’ to grabthe attention of passers by as well as attracting them to engagewith the units to obtain a broad range of useful and easy to navigateinformation.

The screen size, height and format is the result of significantresearch and development and can be customised to suit differentapplications.

ihubs are built with commercial grade hardware including ‘high bright’screens to ensure optimal visibility and durability.

Introduction

ihubs™ are designed to be placed in key locations withhigh traffic; areas where consumers can readily accessthe unit.

Such sites include:* Retail Stores* City squares* Shopping Malls* Inside hotels* Inside museums and galleries* Airports and transport stations

The screens are built to an industrial grade levelincorporating toughened glass to limit the potential ofintentional damage. They can be used alone or inconjunction with passive digital signage to enhance theambiance of an in-store environment.

The surround of the unit may be customised to matchthe architectural elements of a specific location, theymay be stand alone or mounted to a wall.

Content is a crucial ingredient in delivering a valuableihub touch screen experience and repeat usage.

We work closely with network partners to ensure thatthe interface design, content and functionality meetstheir objectives.

Sandridge Bridge

Federation Square

Introduction

All ihubs™ are remotely networked via wired or wirelessconnectivity (eg. DSL, GPRS, and 3G) to form a secure networkused for both monitoring and content management.

Monitoring is performed on a real time basis and any fault detectedis automatically communicated to the network service facility.

Usage data (i.e. number of touches and sections touched) is storedlocally and transmitted back to the central server on apredetermined basis.

Digital Spark have developed a sophisticated content managementsystem that allows significant flexibility with scheduling anduploading of new content and advertisements on a site by sitebasis, or across all of network.

Content can be loaded onto ihubs in advance and scheduled toappear at a nominated time of day, day of week, or byconsumption pattern or seasonality.

Content can be distributed either by Digital Spark or by yourorganization via an online interface.

Monitoring and Content

The ihubs™ are equipped with Bluetooth access points allowinginformation to be downloaded to a Bluetooth enabled device such as amobile phone or PDA.

Downloads can include maps, coupons, audio and video files, andpictures.

EMI – Casey Chambers Carnival Tour program

Monitoring and Content

Some networks such as the City of Melbourne and Sandridge Bridge areequipped with thermo printers. Users can print out maps, train andtram routes, retail, restaurant and bar locations and coupons.

The system keeps track of the number of printouts by location as wellat tracking the total number of printouts. Should a printer malfunctionor get low on paper the system sends an email or SMS to notify thenetwork monitoring service of the problem and a technician is deployedto the site.

eg. Blue Train Café printed voucher

Monitoring and Content

Interactive 3D Map

Monitoring and Content

Video or tvc

AdvertisingFlagrelating tolocation

LocationFlag

Home/Main Menu

Precincts

Arts & Culture

Bars/Nightlife

Getting around

Tourism

Community Service

Attractions

Events

Dining

Shopping/Fashion

News/Weather

About ihub

Listing of precincts with details of each

Listing of attractions with details of each

Listing of attractions with details of each

Listing of events with details of each

Listing of eateries with details of each

Listing of bars/clubs with details of each

Listing of shops with details of each

Listing of transport types with details of each

Headline News feeds

Tourism information

Map Upgraded City Map

Listing of providers with details of each

Explanation of ihub with details for advertising

Monitoring and Content

Section by Section:

Map: Interactive map of Melbourne with reference to the locationof the ihub being used

Precincts: A brief intro to City’s precincts with a listing of eachlinking through to further detail about each including images.

Attractions: A brief intro about Melbourne’s Attractions followedby a listing in alpha order first with ‘featured’ attractions (premiumlistings), then paid listings followed by free listings. The featuredand paid listings each link through to a full page of detail includingaddress, description, trading hours, etc. Free listings simply includename, address and phone with no additional page of information.

Events: A brief intro about Melbourne’s Events with a listing in dateand alpha order which is scrollable. Each event will include name,from and to dates, address and a brief description (approx 200characters). Events will have the option of upgrading to a full pagelisting or maxi interactive (see example on following pages). Paidlistings will be in bold with a thumbnail image.

Dining: A brief intro about Melbourne’s Dining options followed by alisting in alpha order first with ‘featured’ listings (premium listings),then paid listings followed by free listings. The featured and paidlistings will each link through to a full page of detail includingaddress, description, trading hours, etc. Free listings simply includename, address and phone with no additional page of information.

example: City of Melbourne

Section by Section:

Bars & Nightlife: A brief intro about Melbourne’s Bars & Nightlifevenues followed by a listing in alpha order first with ‘featured’listings (premium listings), then paid listings followed by freelistings. The featured and paid listings will each link through to a fullpage of detail including address, description, trading hours, etc. Freelistings simply include name, address and phone with no additionalpage of information.

Shopping & Fashion: A brief intro about shopping and fashionvenues followed by a listing in alpha order first with ‘featured’listings (premium listings), then paid listings followed by freelistings. The featured and paid listings will each link through to a fullpage of detail including address, description, trading hours, etc. Freelistings simply include name, address and phone with no additionalpage of information.

Getting Around: A brief intro about transport options inMelbourne. This will include public transport and private options (eg.horse and cart, limos, etc.). Where public transport info. c an beeasily integrated it will a a community service. The option of a morecomprehensive interactive experience will be provided to publictransport companies at a cost. Other forms of transport will belisted as per other sections with ‘featured’ listings (premiumlistings), then paid listings followed by free listings. The featuredand paid listings will each link through to a full page of detail. Freelistings simply include name, address and phone with no additionalpage of information.

example: City of Melbourne

Section by Section:

Community Services: A brief intro to the range of communityservices available in Melbourne followed by a listing in alpha order.All listings within this section will be the equivalent of paid listingsbut at no charge.

About ihub: A brief overview of the function of the ihub for visitorsfollowed by details about how businesses can advertiseon the medium.

.

example: City of Melbourne

Screen Saver

Date &Time

CityBranding

Buttons tofeatured links

example: City of Melbourne

Screen Saver

Buttons tofeatured links

example: Spamalot

video andaudio

animationSMS

>>>

Bluetooth

>>>

Printcoupon

touch thruto more

info

Precincts menu screen

Overview of the Interface

Precincts detail screen

Overview of the Interface

New Events listing screen

Overview of the Interface

Events Detail screen

Overview of the Interface

Featured Dining screen

Overview of the Interface

Cuisine listing screen

Overview of the Interface

Cuisine detail screen

Overview of the Interface

Digital Spark have developed a range ofadvertising products for the ihub™ which are easyto understand, easy to buy and maximize valuefor advertisers.

Rates are designed to increase the accessibilityand attractiveness of the medium.

The advertising products include ‘screensavers’or Idle Screens, these are digital posters whichscroll when the ihub is not being used. The‘screensavers’ offer advertisers the greatest levelof exposure with the added benefit of beinginteractive. This means that when a passer-bytouches a Screensaver advertisement, they aretaken through to a ‘maxi-interactive’ (like a microsite) delivering more comprehensive information.

Overview of the Interface

‘Screen Saver’ ads12 available,each rotating10 seconds.

Interactive linkingto a ‘MaxiInteractive’(see next) >>>

Screensaver:

Advertising Products

‘Maxi Interactive’ adsProvide a type ofmini-site within theconfined of the ihub™architecture.

Unlimited no. available.

Accessed via ‘ScreenSaver’, categorylistings and otherdevices.

Allows customisedinformation withmultiple links

Maxi Interactive

Advertising Products

‘Featured Listing’Appears on firstpage of relevantsections.Unlimitedavailable persection permonth

‘Banner’ ads

‘FeatureButton’Appears onevery relevantpage(exceptScreen Saversand MaxiSites)Links to MaxiInteractive6 availableper month

Advertising Products

Paid directoryListing. Linksto DirectoryListing Page(next) >>>

Advertising Products

Paid directoryListing Page.

Advertising Products

Digital Spark Pty LtdLevel 12,468 St Kilda RdMELBOURNE VIC 3004

t. +61 3 9866 5422m. +61 423 002 199

christian@digitalspark.com.au

For further information on ihubs™please contact:

Christian RothChief Executive Officer