igniting creativity for business value (dec 8 2015)

Igniting Creativity for Business Value

Dr. Kalyan C. KankanalaDecember 8, 2015

Mahindra Two Wheelers

Copyright 2015 BananaIP Counsels www.bananaip.com

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IP and Business

♦Exclusivity♦Business/Competitive Value♦Licensing♦Marketing/Business

Development♦Financial Value

Copyright 2015 BananaIP Counsels

Forms of IP

♦Patents♦Industrial Designs♦Copyrights♦Trade Marks♦Trade Secrets


Example – Tilt-activated indicators


Creativity to Business

♦ >70% of Indian companies are innovative

♦ 80% of ideas remain unidentified♦ Up to 80% of ideas are lost due to

process issues♦ 90% of inventors not aware of IP

potential♦ 80% of R&D personnel unknowingly

infringe IP of others♦ 95% of companies fail to use IP in

business intelligence Copyright 2015 BananaIP Counsels

Creativity to Business

♦ Creativity Spectrum♦ Business Value♦ Proportionality Test

♦ Examples♦ Twin Spark Plug♦ Bike Stand


High Creativity –

Low Business

Value 20%

High Creativity –

High Business

Value15%

Low Creativity –

Low Business

Value25%

Low Creativity –

High Business

Value40%

Idea Business Value (IBV) Quadrant

Creativity

Business Value

Creativity to BusinessInventor Incentive System


Amicable Work Environment

Recognition

Favorable HR Treatment

Financial

Rewards

Dr. Kalyan Kankanala’s Books


www.kalyankankanala.com

http://www.amazon.in/Indian-Patent-Practice-Oxford-Paperbacks/dp/0198089600/ref=sr_1_fkmr0_1?ie=UTF8&qid=1443758014&sr=8-1-fkmr0&keywords=kalyan+kankanala

http://www.amazon.in/Indian-Patent-Practice-Oxford-Paperbacks/dp/0198089600/ref=sr_1_fkmr0_1?ie=UTF8&qid=1443758014&sr=8-1-fkmr0&keywords=kalyan+kankanala

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http://www.amazon.in/Fundamentals-Intellectual-Property-Dr-%C2%A0Kalyan-C-%C2%A0Kankanala/dp/938184951X/ref=sr_1_3?ie=UTF8&qid=1443758014&sr=8-3&keywords=kalyan+kankanala

http://www.amazon.in/IP-StartUps-Dr-Kalyan-Kankanala-ebook/dp/B015HM6E46/ref=sr_1_1?ie=UTF8&qid=1443758014&sr=8-1&keywords=kalyan+kankanala

http://www.amazon.in/Nurturing-Genius-Intellectual-Property-Children-ebook/dp/B015ZT39QW/ref=sr_1_4?ie=UTF8&qid=1443758014&sr=8-4&keywords=kalyan+kankanala

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http://www.amazon.in/Road-Humps-Sidewalks-Legal-Thriller-ebook/dp/B00FNUMYIS/ref=sr_1_9?ie=UTF8&qid=1443758014&sr=8-9&keywords=kalyan+kankanala

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Thank youHow to reach Dr. Kalyan Kankanala:♦ Email: [email protected]

♦ Phone: +91 80 2686 0414 / 24 / 34

♦ Web: www.bananaip.com

♦ India’s Leading IP News Tracker: www.sinapseblog.com

♦ Dr. Kalyan's LinkedIn Group for Students:https://www.linkedin.com/groups/Off-Prof-8410680/about


mailto:[email protected]

http://www.bananaip.com/

http://www.sinapseblog.com/

https://www.linkedin.com/groups/Off-Prof-8410680/about

