Agency Capabilities

Jim Tobin & Marcie Brogan founded Ignite Social Media in 2007, long before social media marketing was an “industry”. We’re proud to be a part of the social media vanguard.

We’re thinkers and doers, strategists and technologists, poets and quants. We’re 120 people strong in Cary, NC and Detroit, MI.

We specialize in driving social media marketing results for the world’s largest brands. Our exclusive focus has led to unique insight, capabilities, and processes for socializing consumer brands.

We take a holistic marketing approach with our clients, but with a social-centric orientation. Social media isn’t a part of our DNA, it is 100% of our DNA.

Our clients are household names.

Our primary offerings are:

Planning & StrategyThe foundation for all of your social media marketing programs.

Community ManagementDay-to-day content development, management, and optimization for your core social media brand assets.

Social Media PromotionsSocialized marketing campaigns that grow audiences, cultivate engagement, and drive cross-channel results.

Planning & Strategy

We’ve honed the art and science of social media marketing strategy planning on more than 100 engagements over the past 6 years. Some clients own and implement the plan, though most hire us to put the plan into action.

We’ve developed more than 100 social media marketing

strategies.

We build social media strategies that drive social amplification.

Fans Friends of Fans Viral Loop

Your Brand

Community Management

One of our core strengths lies in our ability to help clients build strong, sustainable community assets in key social media channels. You probably already our work.

Our community management efforts begin with strategic

foundations.

We create exponential improvement in key social

performance metrics.A Fortune 50 women’s beauty brand enlisted Ignite Social Media’s community management team in Fall 2012.

After a rigorous strategy development and recruiting process, our team quickly created exponential improvement in key Facebook performance metrics.

Social Media Promotions

We develop memorable, shareable social media campaigns that grow social audiences, cultivate online engagement, and drive cross-channel results.

On a dollar-for-dollar basis, social media marketing campaigns are among the most effective media buys that a brand manager can make. The results speak for themselves.

Jeep turned to Ignite Social Media to drive awareness for the new Arctic Edition Jeep Wrangler. We built a multi-platform, multi-phase contest that raised awareness for the new vehicle and dramatically increased Jeep’s social media footprint:

• Fans, followers and blog readers entered the contest via Facebook entry form, Facebook comment, or blog comment.

• Fans unlocked additional contest entries by way of an interactive snow digging game and sharing game results on their wall.

• Jeep sent two winners from each channel to the Winter X Games to participate in an actual snow dig for the chance to win an Arctic Edition Jeep Wrangler.

Jeep Arctic Yeti Dig

Jeep turned to Ignite Social Media to drive awareness for the new Arctic Edition Jeep Wrangler. We built a multi-platform, multi-phase contest that raised awareness for the new vehicle and dramatically increased Jeep’s social media footprint:

• Fans, followers and blog readers entered the contest via Facebook entry form, Facebook comment, or blog comment.

• Fans unlocked additional contest entries by way of an interactive snow digging game and sharing game results on their wall.

• Jeep sent two winners from each channel to the Winter X Games to participate in an actual snow dig for the chance to win an Arctic Edition Jeep Wrangler.

Jeep Arctic Yeti Dig

The campaign drove:25,000 social shares215,000 contest entries120,000 new fans

Dodge enlisted Ignite Social Media to drive awareness for the new 2013 Dodge Dart, specifically seeking a solution to sustain excitement between the vehicle’s announcement and its availability for purchase 5 months later.

• Fans entered a contest by visiting an Inspired By You contest page hosted by strategic campaign partner deviantART and submitting original art reflecting the new Dodge Dart.

• Chrysler displayed the contest winners’ creations in a pop-up gallery at Chrysler Headquarters.

• Other participants won cash, iPads and other prizes.

Dodge Dart Inspired By You

Dodge enlisted Ignite Social Media to drive awareness for the new 2013 Dodge Dart, specifically seeking a solution to sustain excitement between the vehicle’s announcement and its availability for purchase 5 months later.

• Fans entered a contest by visiting an Inspired By You contest page hosted by strategic campaign partner deviantART and submitting original art reflecting the new Dodge Dart.

• Chrysler displayed the contest winners’ creations in a pop-up gallery at Chrysler Headquarters.

• Other participants won cash, iPads and other prizes.

Dodge Dart Inspired By YouThe campaign drove:500,000 impressions19,000 hours on site4,000 pieces of Dart-inspired original artwork

The holiday season was coming up and Samsung needed a social media campaign to drive awareness for its new HD television. Ignite designed the Picture Yourself campaign to attract new fans and cultivate brand buzz leading into the holiday sales push.

• The Picture Yourself lived on the Samsung TV Facebook Page, visitors upload a Facebook pictures to a custom-built application to enter the contest.

• Participants that saw their photo displayed on the page won a new D8000, Samsung’s flagship TV. Photos rotated every 25 minutes, which created a powerful incentive to visit often.

• Participants enlisted their friends and family to help spot their photo.

Samsung Picture Yourself

The holiday season was coming up and Samsung needed a social media campaign to drive awareness for its new HD television. Ignite designed the Picture Yourself campaign to attract new fans and cultivate brand buzz leading into the holiday sales push.

• The Picture Yourself lived on the Samsung TV Facebook Page, visitors upload a Facebook pictures to a custom-built application to enter the contest.

• Participants that saw their photo displayed on the page won a new D8000, Samsung’s flagship TV. Photos rotated every 25 minutes, which created a powerful incentive to visit often.

• Participants enlisted their friends and family to help spot their photo.

Samsung Picture YourselfThe campaign drove:5,200,000 impressions100,000 new fansSub-5% new fan attrition

To celebrate its 50th birthday, iconic hotel brand Radisson turned to Ignite Social Media to create an icon-worthy social media marketing campaign.

We partnered with 50 travel and lifestyle bloggers, to create the "50 Years, 50 Days, 50 Rooms" promotion:

• Radisson provided one free night night in a room to 50 bloggers, which they in turn gave away to one of their readers.

• Radisson featured the daily blog giveaway on its Facebook Page for 50 consecutive days.

• The effort created traffic and visibility for the bloggers; engaging content and exciting rewards for the fans

Radisson 50-50-50

To celebrate its 50th birthday, iconic hotel brand Radisson turned to Ignite Social Media to create an icon-worthy social media marketing campaign.

We partnered with 50 travel and lifestyle bloggers, to create the "50 Years, 50 Days, 50 Rooms" promotion:

• Radisson provided one free night night in a room to 50 bloggers, which they in turn gave away to one of their readers.

• Radisson featured the daily blog giveaway on its Facebook Page for 50 consecutive days.

• The effort created traffic and visibility for the bloggers; engaging content and exciting rewards for the fans

Radisson 50-50-50The campaign drove:1,400,000 impressions10,000 new fansStrong relationships with key influencers

Social Media ROI

Our programs drive meaningful business outcomes. We’ve developed six (and counting) ROI models to help our clients understand how social media impacts the bottom line:

Ignite Social Media ROI Models:1.) The Amplification ModelHow much would it cost to buy these impressions/actions via paid media?

2.) Value of Social Traffic versus DisplayHow much does it cost to get a visitor to your site via social versus display?

3.) Quality of Visitors from Social MediaHow well do social-driven visitors perform on your site?

4.) Revenue From Facebook FansHow much incremental revenue do your Facebook Fans create?

5.) Revenue from Social Media MarketingHow many sales can we attribute to your social media marketing programs?

6.) Social Promotions Sales ROIHow many sales can we attribute to specialized social media promotions?

Let’s talk.John AndrewsChief Marketing Officerjohn.andrews@ignitesocialmedia.com919.360.0238