The Future According to Crop Circles and Waffles.

Rachel Smithrsmith@stiqrd.com

• Ancient: First used to label railroad cars

• One dimensional: data limitations

• Data restricted to attached object: non-transferable 

• Can hold a maximum of 20 digits

1D Barcode

• Limited data• Market is adopting open

standards, rather than proprietary solutions

• 2,335 alphanumeric characters• Cannot read Japanese

characters - FAIL.

2D Barcode

• High Capacity Color Barcode (HCCB) technology

• Proprietary (licensed by Microsoft)

• Data fetched from server, not embedded 

• 8 symbols in QR codes required for 1 byte, while in MS Tag only 4 symbols required

• But awesome 1988 sweater graphic.

Microsoft Tag

Crop Circle.

Waffle.

• "Quick Response" code - can be decoded at high speed 

• Created by subsidiary of Toyota, Denso-Wave in 1994 

• Can contain up to 7,089 characters of data 

•  Data can be updated without impacting marketing initiative

• Analytics

QR Code - FTW!QR Code - FTW!

• Books and electronics are most commonly QR-purchased items

• Grocery and personal care items are most commonly scanned items 

• Coupons are most sought items at 37%

• Brand interaction• Drives traffic to mobile sites• Print becomes dynamic• Better tattoos• Awesome cupcakes

• Links to nominated-artist videos

• Obviously, not enough videos linked to Arcade Fire

• QR Code used to promote "Odd Future"

• 50,000 YouTube hits within 24 hrs

• Download track

• Purchase album

• Virginia Museum of Fine Art 

• Features 15 pieces of art 

• Directs to ticket purchasing

• Unveil Banksy?

• Application for MATA: Maps/Schedules

• Purchase Fast Pass

• Service disruptions

• To possibly increase ticket sales for terrible movies

• To make Lost fans love vampires, too. 

• Enhance real estate listings• Promote Inside Scoop• Additional photo galleries

Scanners

Rachel Smith

www.stiqrd.com 

@rachgsmith