igc pitch deck
TRANSCRIPT
interactive graphics corporation
creating a new world of incredible experiences
through interactive products.
Life Interactive.
TABLE OF CONTENTS
Overview…………………………….………………………………………………………………………………………………………...…3
How It Works…………………………………………………………..……………………………………………………………………4
Applications and Features…….………………………..…………………………………………………………………...5
Market Uses……..…………………..……………………………………………………………………................................................6
Market Size……..…………………..……………………………………………………..………………................................................7
Use Examples - Packaging………….……………..…….……………………………………………………………….…8
Use Examples - Marketing..………………………………….………………………………………………………………9
Use Examples - Verification.…………….……………………………………..………………………………………..…10
Use Examples - Security……………………..……………………………………………………………………………..… 11
Use Examples - Tickets…..……….…………………………………..……………………………………………………...…12
Use Examples - Gaming…....……….…………………………………..…………………………………………………..…13
Use Examples - Collectibles……...………………….……………………………………………………….………...…14
What is IGC………………………………….……………………..………………..……………………………...……………………..…15
Competition………………………………………..………………..………………………………..……………….........................……16
Advantages……..…………………..…………………………………………………………………….................................................17
Contact…………………………………………………………………………………….………………………………………………………18
Location based Marketing
Games
Automated Subscriptions
Product Verification
Brand Awareness
Customer Surveys
Online Shopping
Product Guides
Loyalty Programs
interactive graphics corporation utilizes proprietary ink formulations to create marketing and packaging
products which interact with any touchscreen enabled device
(smartphones, tablets, kiosks, etc.) to create enhanced purchasing
experiences, customer service functions, and product security.
OVERVIEW
Software can detect: Movement & Speed, Rotation, Position, Count and
Combine Interactions, Multiple Interactions on one screen, Backside Placement
Position & Rotation of a Card
Position & Movement of a Card (Slide)
Multiple card usage & speed of movement
Place Touchcode card on the touch screen.
Hold smartphone.Open app or microsite.
Card is decoded. Content access enabled.
HOW IT WORKS
TRACK & TRACE
Product
authentication
Generate real
time data about
product across
distribution
channels
Combine with
promotions
PUBLISHINGand MEDIA
Automated
subscriptions
Book previews
and digital
content access
Movie and
Television
Trailers and
Advertisements
GAMING
Traditional trading
cards become
digital games
Combine with
marketing
applications (new
product intro,
demos, game
trailers)
BRAND PROTECTION
Safer than
holograms
Direct user
authentication
per mobile
Invisible and
hidden security
feature
CONSUMER BRANDS
Loyalty programs
and brand
awareness
Location based
marketing
Product guides
and customer
surveys
APPLICATIONS AND FEATURES
Touchcode can be printed on a variety of substrate materials and surfaces.
Can be implemented by using standard printing equipment and processes.
Products can have Direct printing onto the substrate or;Indirect printing through stickers, labels or tags.
PLAYINGand
TRADING
CARDS
MAGAZINESand
BOOKS
CREDIT/DEBITand
GIFT
CARDS
INLAYSand
PROMO
PIECES
HANGTAGS
and
LABELS
PRODUCT
PACKAGING and
CARRYING
SOLUTIONS
MARKET USES
ENTIRELY NEW PRODUCTS
RE-IMAGINING EXISTING PRODUCTS
ENHANCING EXISTING PRODUCTS
MARKET SIZE
- Interactive Benefits to Product Packaging such as Real Time Coupons, Product Demonstrations, and Customer Support.- Authentication applications on tags for Designer Apparel, Footwear, Fashion Accessories, and Luxury Goods- Season ticket holders receive exclusive in-stadium benefits through their Tickets
- Added Security Features to Credit & Debit Cards- Fantasy Sports games unlocked through Collectible Cards- Print Advertisements that can provide product details, directions to stores, or service details.- Product, User Guides and Warranty Cards that are accessible and stored onto your phone.
- Physical Toys and Games can change to digital items. - Maintain collections of Physical Products (DVDs, CDs, etc.) with less supply chain backups.- Preview cards for books and movies give access to portions of content and create pre-sale opportunities.
Due to the range and depth of potential markets Touchcode technology could impact, there is no definitive way to calculate a prospective market size. Instead, we try and gauge the potential of markets that can be enhanced, re-imagined, or newly created through the use of Touchcode.
Allow
customers to
see the brewing
process. Send
alerts on special
brews, pre-sales
or events.
Brew master
can speak
directly to the
customer to
explain what
makes the beer
unique.
Loyalty
program
designed to
engage and
reward at the
point of purchase.
Six pack carrier re-imagined with Touchcode features
Packaging that can be touched by a smartphone to create unique experiences without stealing brand packaging space.
Rewards and coupons can be added without fear of reproduction and can be modified instantly based upon sales results.
USE EXAMPLES - PACKAGING
Touchcode Enabled Book Previews (Designed for Barnes & Noble)
Promote new products and engage customers in new ways utilizing better cross selling platforms.
Create new advanced streams of revenue through additional pre sale opportunities
Cards
are made
available in
stores. Customer
must download
or have the Nook
app.
USE EXAMPLES – MARKETING
Open the
nook app and
touch the card at
the designated
touch point
Read the
first 3 chapters
of the book and get
a cup of coffee for
FREE. Reserve a
copy of the book
upon finishing the
free sample.
USE EXAMPLES - VERIFICATION
Luxury goods authentication in mobile applications
Authentication program allows consumers to verify product to ensure really products are being purchased.
Brands can receive notification of “negative” reads and have internal security investigate.
VERIFIED
AUTHENTIC
Tags are
printed with
our proprietary
conductive ink
formula with same
design as
currently
used.
Customer
opens a specially
designed Polo
app and touches
the tag at
indicated spot.
Upon
successful
reading,
customer is
alerted the
product is
genuine.
Non-digital security measures for mobile banking apps.
Requires customers to enter username/password and swipe card on smart device to gain access.
Creates ATM – like security that cannot be “hacked” by digital methods alone.
Customer
must touch
their card on the
screen to verify
non-digital
presence.
Open app
and enter
username and
password as
normal.
USE EXAMPLES - SECURITY
Cards are
printed with
a proprietary
conductive ink formula.
App is accessed as
normal. Secondary
verification screen
added post login.
USE EXAMPLES - TICKETS
Exclusive benefits for season ticket holders.
Behind the scenes information and content available only through season ticket packages.
In game promotions, contests, and benefits only accessible to season ticket holders.
Tickets are
printed with
our proprietary
conductive ink
formula with
same design as
currently
used.
Season ticket
holder opens the
teams app and
touches the ticket
at indicated
spot.
Upon
successful
reading, ticket
holder can access
exclusive content,
promotions,
etc.
USE EXAMPLES - GAMING
Create multi platform, integrated game play options.
Deepen brand integration through original game play experiences.
Increase “real” product sales by creating exclusive “digital” products available only through “real” product purchase.
Special
character and
ability cards are
inserted into
specially marked
boxes.
Download
and open app.
Touch the card at
designated area and
receive new in-game
characters or
abilities
Program went
live in 2014.
20 MILLION cards
were placed into
LEGO Chima
building sets.
USE EXAMPLES - COLLECTIBLES
Create new digital experiences in traditional products.
Recreate in-game highlights to have the cards “jump” to life.
Add stats and player background info to create better player to fan connections.
Special
cards are
printed with
our proprietary
conductive ink
formula.
Watch
annual or
career highlights,
get advanced
statistics, learn
more about your
favorite
players.
Open the
Topps app
and touch the
card to the
designated
area.
CreativePrototyping and solutions of new
products and services
PrintingExclusively printed through Touchcode certified printers
App/Website Development
Creation and implementation of
message
Data and Analytics Collected, stored and
made available for clients
MaintenanceOngoing updates and modifications to the
app or website
WHAT IS IGC
One Stop Solution
Ideal Use: Public displays or other marketing where low-cost is more important than aesthetics or customer engagement
Example Use: Large display, public advertising (movie posters)
Advantages: Free to produce, ease of printing
Disadvantages: Unsecure, reading accuracy can degrade, conditions can limit accuracy
Ideal Use: highly secure applications; logistics, track and trace, application where a greater reading distance is required.
Example Use: EZPass(toll collection)
Advantages: Reliable, Secure
Disadvantages: Cost (including special printing process), Electronic Waste
Augmented RealityRFID /NFCQR CodesRFID (Radio Frequency Identification)
NFC (Near Field Communication) Ideal Use: location based aplications, sophisticated presentations
Example Use: Yelp Monocle, Layar, Blippar
Advantages: Ease of use
Disadvantages: Cost, Functionality (need to stare at phone while using)
COMPETITION
The IGC one stop solution allows client’s marketing teams to focus on their mission and not be forced to learn new technologies and how to integrate them into their marketing efforts.
Ease of Solution
ADVANTAGES
Relationships MatterIGC clients do not direct their customers to a “QR Code” or “Layar app”. IGC clients direct their customers to their own company app to gaining greater awareness for their brand and strengthening the relationship with their customer.
Diversity of Uses
Control of ExperienceUnlike QR Codes (which are free to use and access) and Augmented Reality apps (which allow anyone access for a fee), IGC will only work with clients who deliver unique and valuable content through our technology. Closely monitoring client content to the end consumer will ensure the technology remains relevant and useful to the end consumer as we enter into different market spaces.
In conjunction with the client’s smartphone and downloaded app, a wide variety of alerts and messages can be incorporated into the user experience to learn of new content and features, special promotions and awards, or product authentication and security.
Please visit our website for more information on our products and services:
igctechnology.com
CONTACTCONTACT