igc pitch deck

18
interactive graphics corporation creating a new world of incredible experiences through interactive products. Life Interactive.

Upload: alex-livak

Post on 06-Apr-2017

782 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: IGC Pitch Deck

interactive graphics corporation

creating a new world of incredible experiences

through interactive products.

Life Interactive.

Page 2: IGC Pitch Deck

TABLE OF CONTENTS

Overview…………………………….………………………………………………………………………………………………………...…3

How It Works…………………………………………………………..……………………………………………………………………4

Applications and Features…….………………………..…………………………………………………………………...5

Market Uses……..…………………..……………………………………………………………………................................................6

Market Size……..…………………..……………………………………………………..………………................................................7

Use Examples - Packaging………….……………..…….……………………………………………………………….…8

Use Examples - Marketing..………………………………….………………………………………………………………9

Use Examples - Verification.…………….……………………………………..………………………………………..…10

Use Examples - Security……………………..……………………………………………………………………………..… 11

Use Examples - Tickets…..……….…………………………………..……………………………………………………...…12

Use Examples - Gaming…....……….…………………………………..…………………………………………………..…13

Use Examples - Collectibles……...………………….……………………………………………………….………...…14

What is IGC………………………………….……………………..………………..……………………………...……………………..…15

Competition………………………………………..………………..………………………………..……………….........................……16

Advantages……..…………………..…………………………………………………………………….................................................17

Contact…………………………………………………………………………………….………………………………………………………18

Page 3: IGC Pitch Deck

Location based Marketing

Games

Automated Subscriptions

Product Verification

Brand Awareness

Customer Surveys

Online Shopping

Product Guides

Loyalty Programs

interactive graphics corporation utilizes proprietary ink formulations to create marketing and packaging

products which interact with any touchscreen enabled device

(smartphones, tablets, kiosks, etc.) to create enhanced purchasing

experiences, customer service functions, and product security.

OVERVIEW

Page 4: IGC Pitch Deck

Software can detect: Movement & Speed, Rotation, Position, Count and

Combine Interactions, Multiple Interactions on one screen, Backside Placement

Position & Rotation of a Card

Position & Movement of a Card (Slide)

Multiple card usage & speed of movement

Place Touchcode card on the touch screen.

Hold smartphone.Open app or microsite.

Card is decoded. Content access enabled.

HOW IT WORKS

Page 5: IGC Pitch Deck

TRACK & TRACE

Product

authentication

Generate real

time data about

product across

distribution

channels

Combine with

promotions

PUBLISHINGand MEDIA

Automated

subscriptions

Book previews

and digital

content access

Movie and

Television

Trailers and

Advertisements

GAMING

Traditional trading

cards become

digital games

Combine with

marketing

applications (new

product intro,

demos, game

trailers)

BRAND PROTECTION

Safer than

holograms

Direct user

authentication

per mobile

Invisible and

hidden security

feature

CONSUMER BRANDS

Loyalty programs

and brand

awareness

Location based

marketing

Product guides

and customer

surveys

APPLICATIONS AND FEATURES

Page 6: IGC Pitch Deck

Touchcode can be printed on a variety of substrate materials and surfaces.

Can be implemented by using standard printing equipment and processes.

Products can have Direct printing onto the substrate or;Indirect printing through stickers, labels or tags.

PLAYINGand

TRADING

CARDS

MAGAZINESand

BOOKS

CREDIT/DEBITand

GIFT

CARDS

INLAYSand

PROMO

PIECES

HANGTAGS

and

LABELS

PRODUCT

PACKAGING and

CARRYING

SOLUTIONS

MARKET USES

Page 7: IGC Pitch Deck

ENTIRELY NEW PRODUCTS

RE-IMAGINING EXISTING PRODUCTS

ENHANCING EXISTING PRODUCTS

MARKET SIZE

- Interactive Benefits to Product Packaging such as Real Time Coupons, Product Demonstrations, and Customer Support.- Authentication applications on tags for Designer Apparel, Footwear, Fashion Accessories, and Luxury Goods- Season ticket holders receive exclusive in-stadium benefits through their Tickets

- Added Security Features to Credit & Debit Cards- Fantasy Sports games unlocked through Collectible Cards- Print Advertisements that can provide product details, directions to stores, or service details.- Product, User Guides and Warranty Cards that are accessible and stored onto your phone.

- Physical Toys and Games can change to digital items. - Maintain collections of Physical Products (DVDs, CDs, etc.) with less supply chain backups.- Preview cards for books and movies give access to portions of content and create pre-sale opportunities.

Due to the range and depth of potential markets Touchcode technology could impact, there is no definitive way to calculate a prospective market size. Instead, we try and gauge the potential of markets that can be enhanced, re-imagined, or newly created through the use of Touchcode.

Page 8: IGC Pitch Deck

Allow

customers to

see the brewing

process. Send

alerts on special

brews, pre-sales

or events.

Brew master

can speak

directly to the

customer to

explain what

makes the beer

unique.

Loyalty

program

designed to

engage and

reward at the

point of purchase.

Six pack carrier re-imagined with Touchcode features

Packaging that can be touched by a smartphone to create unique experiences without stealing brand packaging space.

Rewards and coupons can be added without fear of reproduction and can be modified instantly based upon sales results.

USE EXAMPLES - PACKAGING

Page 9: IGC Pitch Deck

Touchcode Enabled Book Previews (Designed for Barnes & Noble)

Promote new products and engage customers in new ways utilizing better cross selling platforms.

Create new advanced streams of revenue through additional pre sale opportunities

Cards

are made

available in

stores. Customer

must download

or have the Nook

app.

USE EXAMPLES – MARKETING

Open the

nook app and

touch the card at

the designated

touch point

Read the

first 3 chapters

of the book and get

a cup of coffee for

FREE. Reserve a

copy of the book

upon finishing the

free sample.

Page 10: IGC Pitch Deck

USE EXAMPLES - VERIFICATION

Luxury goods authentication in mobile applications

Authentication program allows consumers to verify product to ensure really products are being purchased.

Brands can receive notification of “negative” reads and have internal security investigate.

VERIFIED

AUTHENTIC

Tags are

printed with

our proprietary

conductive ink

formula with same

design as

currently

used.

Customer

opens a specially

designed Polo

app and touches

the tag at

indicated spot.

Upon

successful

reading,

customer is

alerted the

product is

genuine.

Page 11: IGC Pitch Deck

Non-digital security measures for mobile banking apps.

Requires customers to enter username/password and swipe card on smart device to gain access.

Creates ATM – like security that cannot be “hacked” by digital methods alone.

Customer

must touch

their card on the

screen to verify

non-digital

presence.

Open app

and enter

username and

password as

normal.

USE EXAMPLES - SECURITY

Cards are

printed with

a proprietary

conductive ink formula.

App is accessed as

normal. Secondary

verification screen

added post login.

Page 12: IGC Pitch Deck

USE EXAMPLES - TICKETS

Exclusive benefits for season ticket holders.

Behind the scenes information and content available only through season ticket packages.

In game promotions, contests, and benefits only accessible to season ticket holders.

Tickets are

printed with

our proprietary

conductive ink

formula with

same design as

currently

used.

Season ticket

holder opens the

teams app and

touches the ticket

at indicated

spot.

Upon

successful

reading, ticket

holder can access

exclusive content,

promotions,

etc.

Page 13: IGC Pitch Deck

USE EXAMPLES - GAMING

Create multi platform, integrated game play options.

Deepen brand integration through original game play experiences.

Increase “real” product sales by creating exclusive “digital” products available only through “real” product purchase.

Special

character and

ability cards are

inserted into

specially marked

boxes.

Download

and open app.

Touch the card at

designated area and

receive new in-game

characters or

abilities

Program went

live in 2014.

20 MILLION cards

were placed into

LEGO Chima

building sets.

Page 14: IGC Pitch Deck

USE EXAMPLES - COLLECTIBLES

Create new digital experiences in traditional products.

Recreate in-game highlights to have the cards “jump” to life.

Add stats and player background info to create better player to fan connections.

Special

cards are

printed with

our proprietary

conductive ink

formula.

Watch

annual or

career highlights,

get advanced

statistics, learn

more about your

favorite

players.

Open the

Topps app

and touch the

card to the

designated

area.

Page 15: IGC Pitch Deck

CreativePrototyping and solutions of new

products and services

PrintingExclusively printed through Touchcode certified printers

App/Website Development

Creation and implementation of

message

Data and Analytics Collected, stored and

made available for clients

MaintenanceOngoing updates and modifications to the

app or website

WHAT IS IGC

One Stop Solution

Page 16: IGC Pitch Deck

Ideal Use: Public displays or other marketing where low-cost is more important than aesthetics or customer engagement

Example Use: Large display, public advertising (movie posters)

Advantages: Free to produce, ease of printing

Disadvantages: Unsecure, reading accuracy can degrade, conditions can limit accuracy

Ideal Use: highly secure applications; logistics, track and trace, application where a greater reading distance is required.

Example Use: EZPass(toll collection)

Advantages: Reliable, Secure

Disadvantages: Cost (including special printing process), Electronic Waste

Augmented RealityRFID /NFCQR CodesRFID (Radio Frequency Identification)

NFC (Near Field Communication) Ideal Use: location based aplications, sophisticated presentations

Example Use: Yelp Monocle, Layar, Blippar

Advantages: Ease of use

Disadvantages: Cost, Functionality (need to stare at phone while using)

COMPETITION

Page 17: IGC Pitch Deck

The IGC one stop solution allows client’s marketing teams to focus on their mission and not be forced to learn new technologies and how to integrate them into their marketing efforts.

Ease of Solution

ADVANTAGES

Relationships MatterIGC clients do not direct their customers to a “QR Code” or “Layar app”. IGC clients direct their customers to their own company app to gaining greater awareness for their brand and strengthening the relationship with their customer.

Diversity of Uses

Control of ExperienceUnlike QR Codes (which are free to use and access) and Augmented Reality apps (which allow anyone access for a fee), IGC will only work with clients who deliver unique and valuable content through our technology. Closely monitoring client content to the end consumer will ensure the technology remains relevant and useful to the end consumer as we enter into different market spaces.

In conjunction with the client’s smartphone and downloaded app, a wide variety of alerts and messages can be incorporated into the user experience to learn of new content and features, special promotions and awards, or product authentication and security.

Page 18: IGC Pitch Deck

Please visit our website for more information on our products and services:

igctechnology.com

CONTACTCONTACT