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if you build it they won't come

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I You Build It They Won’t Come Why Not and How to Fix It Chris Conrey - Levers Wednesday, October 16, 13

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In a crowded, noisy marketplace, building the best app/theme/widget/whatever isn't good enough anymore. How to sell yourself, your expertise, and your products to the right people to make it happen. Includes memes, batman, and the required Glengarry Glen Ross slide

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Page 1: If You Build It They Won't Come

I! You Build It They Won’t ComeWhy Not and How to Fix It

Chris Conrey - Levers

Wednesday, October 16, 13

Page 2: If You Build It They Won't Come

Wednesday, October 16, 13

Page 3: If You Build It They Won't Come

Wednesday, October 16, 13

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Wednesday, October 16, 13

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Wednesday, October 16, 13

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ROIhttp://inoveryourhead.net/your-marketing-job-is-about-to-become-an-engineering-job-get-ready

Wednesday, October 16, 13

http://inoveryourhead.net/your-marketing-job-is-about-to-become-an-engineering-job-get-ready
http://inoveryourhead.net/your-marketing-job-is-about-to-become-an-engineering-job-get-ready
http://inoveryourhead.net/your-marketing-job-is-about-to-become-an-engineering-job-get-ready
http://inoveryourhead.net/your-marketing-job-is-about-to-become-an-engineering-job-get-ready
Page 7: If You Build It They Won't Come

Wednesday, October 16, 13

Page 8: If You Build It They Won't Come

Wednesday, October 16, 13

Page 9: If You Build It They Won't Come

Wednesday, October 16, 13

Page 10: If You Build It They Won't Come

Excel

Google AnalyticsTrack Everything

Everyone loves Excel!

Wednesday, October 16, 13

Page 11: If You Build It They Won't Come

Be Like BatmanNow is not the time !or !ear, that comes later

Wednesday, October 16, 13

Page 12: If You Build It They Won't Come

Be Like BatmanNow is not the time !or !ear, that comes later

Wednesday, October 16, 13

Page 13: If You Build It They Won't Come

Wednesday, October 16, 13

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Wednesday, October 16, 13

Page 15: If You Build It They Won't Come

Wednesday, October 16, 13

Page 16: If You Build It They Won't Come

EMAILPPC

ORGANIC SEARCH

SOCIAL

OFFLINE MARKETING

PHONE CALLS

AFFILIATES

ALL OF THESE SOURCES HAVE LEVERS THAT MANIPULATE THEIR

QUALITY & LIKELIHOOD TO BECOME

BUYERS

Wednesday, October 16, 13

Page 17: If You Build It They Won't Come

Split Test EverythingNot really everything

Wednesday, October 16, 13

Page 18: If You Build It They Won't Come

Automate Where You CanThere’s more than you think

Wednesday, October 16, 13

Page 19: If You Build It They Won't Come

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Page 20: If You Build It They Won't Come

Questions?Chris Conrey [email protected]

@conrey http://leve.rs

Wednesday, October 16, 13

mailto:[email protected]
mailto:[email protected]
http://leve.rs
http://leve.rs

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