if you are not allowed to take your time, freedom, space, it’s not your fault

If You Are Not Allowed To Take Your Time, Freedom, Space, It’s Not Your Fault

Christian JungUX Camp Hamburg 2016

User Experience Design

Ben Cerveny Flickr (2005)

Everyone has jumped on the bandwagon...

»The contributions of Design Thinking to the field of design and to society are immense.

Design Thinking was able to move designers from a focus on aesthetics to the much wider social space of systems and society.«

Bruce Nussbaum

»Design consultancies hoped that a process trick would produce change«

»The success rate for design thinking processes was very low«

Bruce Nussbaum

Processes alone don‘t make design

What is your day-to-day experience?

I don‘t have time to playNo time for researchMy gut feeling is not appreciatedEverything must be reasoned They don‘t understand meMediocrity is good enoughEverything is managed to cover so’s ass

»From the beginning, the process of Design Thinking was a scaffolding for the real deliverable:

Creativity.«

Bruce Nussbaum

Creativity: »...whereby something new and somehow valuable is formed«

wikipedia

observeunderstandthinktalkdraw, sketch, skribblecraftbuild

Creativity is bound to doing

Creativity is social

Creativity needs:

Freedom for the mindTime to playSpace to create

Creativity does not like:

OrdersRailguardsIncentives

Dan Pink, the puzzle of motivation, TED 2009

»You've got an incentive designed to sharpen accelerate creativity,

and it does just the opposite. It dulls thinking and blocks creativity.«

Dan Pink, the puzzle of motivation, TED 2009

Creativity and Design need time, freedom, space.

If you are not allowed to take your time, freedom, space, it’s not your fault.

What can we do?

Embrace and leverage the management flattery.

»...when you say the word ›design‹ to people across a table, they tend to smile politely and think ›fashion‹.

Say ›design thinking‹, and they stop smiling and tend to lean away from you.

But say ›creativity‹ and people light up and lean in toward you.«

Bruce Nussbaum

Learn to be hybrid.

»One part humanist, one part technologist, one part capitalist«Lou Lenzi, design executive at AudiovoxForget Design Thinking and Try Hybrid Thinking

Build products with even more business value

Be even more creative with wonderful technology

Be hybrid for better collaboration in teams

Our goal must be:

If I don’t have the trinity of time, freedom, space –it’s my fault.

Design Thinking Is A Failed Experiment, Bruce Nussbaum

http://www.fastcodesign.com/1663558/design-thinking-is -a-failed-experiment-so-whats-next

Value of design

http://www.dmi.org/?DesignValue

Forget Design Thinking and Try Hybrid Thinking

http://www.fastcompany.com/1338960/forget-design-thinking-and-try-hybrid-thinking

Dan Pink, The puzzle of motivation

https://www.ted.com/talks/dan_pink_on_motivation/transcript?language=en

Design Thinking Process

https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html