IDMP CEE Communications

Second IDMP CEE workshop

Ljubljana, Slovenia

8-9 April 2014

IDMP CEE Communications activities November 2013 – March 2014

Secretariat coordination meeting in Graz, November 2013

Communications workshop in Bratislava, December 2013

Preparation of the Annual report for GWPO

Social media campaigns

First IDMP CEE brochure

IDMP CEE website

IDMP CEE website for partners

IDMP CEE templates (headletter, report templates)

Organising the Second IDMP CEE workshop in Ljubljana, 8-9 April 2014

Secretariat coordination meeting in Graz 26-27 November 2013

One of the main goals of the coordination meeting: Prepare a

comprehensive IDMP CEE communications plan for 2014

• Web page

• 1st IDMP CEE brochure

• Visual media (video, short video interviews)

• E-media (Facebook, Google Ads, blogs, Google Alerts)

• Working with media (workshop for journalists, press releases, articles

for journals, articles for journals, TV interviews)

• Photo competition

• Others – publications (Programme Framework), design, templates, etc.

Communications workshop in Bratislava,

8-13 December 2013

• organized by GWPO for all Communications Officers

• GWP CEE Secretariat was represented by

Ms. Gergana Majercakova, Communications Officer and Ms. Sabina

Bokal, IDMP CEE Programme Manager

• Focus on developing a Communications strategy. All aspects:

identifying the audience personae, choosing the right channels and

products, online communication, etc.

• website and partners’ database

• Creating a communications strategy for one

particular project

• Meeting with representatives of ICPDR and WWF

at the Ministry of Life in Vienna.

Presenters: Ms. Susanne Brandstetter - ICPDR’s

PP EG chair and Mr. Konstantin Ivanov, Head of

Communications of WWF.

Facebook - possibilities

• Strong promotion on World Water Day – the new GWP Strategy, the new

GWP video on Water and Energy – tripled the number of fans

• Constant monitoring of drought news and other relevant water news in

general and further promotion and “sharing” them on Facebook -> more

visibility, more fans, likes, shares

First IDMP CEE general brochure

• Includes general information about the Programme and is designed to serve as an introduction to the Programme

• Can be used to promote IDMP CEE at conferences, forums and other events

IDMP CEE website

IDMP CEE website is alive!

Website structure

Partners’ platform

IDMP CEE Communications strategy until October 2014

April – June

• Video about IDMP CEE

• Photo Competition

• Promotion through social media

• Press release about the Programme (connect with demo project if

possible)

July – September

• Promotion through social media

• Press release about the competition

• TV appearance/interview about IDMP CEE

• Preparation for the second NCDs (discussion & questionnaire)

Drought - Photo Competition

Goal: promoting IDMP CEE, raising awarness, collecting drought photos for our

database

Timeline: Launch at 17th June - World Day to combat Desertification and Drought,

deadline for submitting photos – 31 July, results announcement 31 August

Evaluation of the works: based on the number of votes on Facebook

Prizes: all participants receive a Certificate for participation, 1st place winner receives a

camera, 2nd and 3rd place receive a data storage

Budget: 1800 EUR: 1000 EUR for prizes, 200 EUR for Facebook and Google adverts,

300 EUR for the Facebook application and design other, 300 for media coverage after,

other costs covered by regional admin budget (postage, certificates, etc.)

IDMP CEE video

• Delivers the message very clearly

• Time-saving solution

• Delivers most impact - everybody with a smartphone, tablet, computer

can access it and delivers multiple layers of communication (sound,

visuals, text)

• Enhances organisation’s visibility

• Communicates innovatively (in the context of social media)

• Visual media is flexible media for messages (can be screened in

various places - public places, exhibitions, hotels, airports, TV, social

media, etc.)

• Requires efficient channels for distribution

• Can be subtitled in local languages

• The new GWP video on Water and Energy

Preparation for the second NCDs

Publications

• brief overview of the Programme in local language

• best practices - demo projects examples

• summary of an already existing publication

• flyers, brochures, factsheets,

• Posters, billboards

• Invitations

Media

• press release(s) in local language

• Article(s) / series of articles / interview(s)

• TV/radio appearance(s)

Social media

• Facebook campaign(s)

• Google Ads

Questions

• Do you need a more flexible platform to communicate with each other,

exchange information, comment quickly, etc.?

• Do you have any suggestions how the IDMP CEE website can be more

useful for your stakeholders, partners?

• Do you have any suggestions how the IDMP CEE website can be more

useful for you?

THANK YOU

FOR YOUR ATTENTION!