WHO ARE YOU?

Identity Management in Social Media

Presented by: Laura ViscontiOctober 24, 2013

The question of personal identity…

…has been around since the beginning of mankind.

Through time, the study of philosophy

asks…

Who am I?

What am I?

How could I have been?

Through the years people have developed their identities through connections with…

Tribes, clans, and lineage

Locations

Clothing/costumes

“Family Written in Kids Letters” - Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Locations

“Eilean Donan Castle, Highland Scotland” - Image courtesy of Vichaya Kiatying Angsulee at FreeDigitalPhotos.net

As communities grew, identities became complex:

Religious Affiliations

Uniforms

Governments – monuments &

art

LanguagesImage courtesy: grietgriet at

freedigitalphotos.net

Today, we define who we are through multiple loyalties:

World History for Us All: Theme Five

As childre

n

As parents

Through

ethnicity

Religion

Political parties

Sports teams

Arts & entertain

-ment

Social activist groups

“Awareness of our identity is important because it helps us

make our way through the world. Knowing who we are helps us

know what we need to do, what is expected of us, and how others will react to us. It is intimately

associated with our sense of well-being and self-respect.”

World History for Us All is a project of San Diego State University in cooperation with the National Center for History in the Schools at UCLA

Our identity is precious to us.

We need to protect our identity.

The struggle to protect our identity is more challenging now than ever before.

The information age is bombarding us with facts, figures, trivia, and more at

an unprecedented rate.

(King, 2011)

Our modern world continues to change at a frenetic pace.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

With the advent of the internet and

today’s social media it is

important to create an

online identity.

Yet, how do we protect it?

Online Identity

“…a social identity that an internet user establishes in

online communities and websites.”

Wikipedia, 2013

Personal vs. Professional Identity

Online Identitie

s

Personal Identity

AddressDate of Birth

Phone numbersPersonal email address

IDsSocial Insurance

NumberMaiden Name

Credit Card NumberDriver’s License

number

Identity Theft

Professional Identity

ConsumersBusiness partners

Stock holdersMarketersJournalistsProspective employersCo-workers

Personal contacts

A lack of transparencyA refusal to share

informationA person with nothing

to sayA person with technophobia

Someone averse to risk

Personal identity includes:

If it gets in the wrong

hands it can lead to:

An invisible online identity could be interpreted as:

Online Identity and Reputation, 2008 andOutspoken Media Inc., 2013

Who will search for your identity online:

Invisibility

For career advancement it is important not to be invisible. This will help you market

yourself in your job search. (Henry, 2012)

Remember, you are not the only one that will post information about yourself. Others

will also post information about you. Managing all this information is key.

Image courtesy of Sattva, 2012

Online Identity Management

“This is why I always maintain a level of professionalism on all of my social profiles. I learned a long time ago that the line between personal and professional doesn’t exist online.”

~Katie C. Kelley, 2013

Image: Slideshowmom, 2005

Online Identity Management

One aspect of online identity management is search engine optimization. The goal in this case is to increase the number of sites that reference a person’s name and get the highest ranking in as many sites as possible.

The other area online identity management tackles is the way in which people try to control the impressions others form of them. Take steps to ensure the online information available about you is favourable.

Text: Wikipedia, 2013Image courtesy of singhajay at FreeDigitalPhotos.net,

2008

Image courtesy of Image courtesy of Stuart Miles at FreeDigitalPhotos.net,

Protecting your reputation

“Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.”

- Outspoken Media, 2013

Remember:

Nothing is temporary. What happens online, stays online. (Kiisel, 2012)

If you don’t control your online brand (business or personal) someone else will. (Outspoken Media, 2013)

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Consider…

91% of hiring managers screen job

applicants’ social media profiles

54% of social media users have been the target of an identity

threat42% of companies have

reconsidered job candidates based on the content of their

social media profiles

STEPS TO CONSIDER

WHEN MANAGING YOUR

PERSONAL ONLINE IDENTITY

Do’sEstablish and

maintain privacy settings on your

social media personal profile

accounts

Search the web for your name and a

better understanding of

your current reputation status

Clear your browser history and cookies

regularly

Remain professional in all

your online communication

Consider using social media

monitoring tools and web

suppression services to keep

your name mentions out of

unwanted websites

Don’ts

Do not post personal information online including•Address•Date of birth•Email address

Do not accept friend requests from people you

don’t know

Do not give out your location as this will increase the potential of

being a victim of fraud

Remember to answer the question…

Who are you?

Then ask yourself:“What will you do to protect your identity?”

Gutteridge, 2006

References Text Slide #4, #5, #6 - Olson, Eric T., "Personal Identity", The Stanford Encyclopedia of Philosophy (Winter 2010 Edition), Edward N.

Zalta (ed.), Retrieved from: http://plato.stanford.edu/archives/win2010/entries/identity-personal

Slides #7, #8, #9 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm

Slide #10 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm

Slide #13 – Brett King, 18/01/11; Too Much Content: A World of Exponential Information Growth. Retrieved from: http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html

Slide #15 – Wikipedia, October 14, 2013; Online Identity. Retrieved from: http://en.wikipedia.org/wiki/Online_identity

Slide #16 – (Online Identity and Reputation, 2008)Personal Identity vs. Professional Reputation. Retrieved from: http://online-reputation.axiopole.info/2008/07/27/personal-identity-vs-professional-reputation

Slide #17 - Alan Henry, 04/02/12; Should I Keep My Personal and Professional Identities Completely Separate Online? Retrieved from: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online

Slide #18 - Katie C. Kelley, 24/04/13; Tips for Blending your Personal and Professional Online Identities. Retrieved from: http://www.legacybuildercoaching.com/tips-for-blending-your-personal-professional-online-identities/

Slide #19 - Wikipedia, 2013, Online Identity Management; Retrieved from: http://en.wikipedia.org/wiki/Online_identity_management

Slide #20 – Outspoken Media, The Online Reputation Management Guide. Retrieved from: http://outspokenmedia.com/downloads/ORM-Guide.pdf

Slide #20 – Ty Kiisel, 20/11/2012; 4 Tips to Manage Your Online Reputation. Retrieved from: http://www.forbes.com/sites/tykiisel/2012/11/20/4-tips-to-manage-your-online-reputation/

Slide #21, #22 - CSID, Sept. 2013; Managing Online Reputation in a Digital World. Retrieved from: http://www.csid.com/resources/white-papers/

Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb

References Images Slide #2 - AcrylicArtist, “Conception.jpg”

Image URI: http://mrg.bz/6FpM7D; JPEG URI: http://mrg.bz/sXrv7MRetrieved from: http://morguefile.com/archive#/?q=in%20the%20beginning&sort=pop&photo_lib=morgueFile

Slide #4, #5, #6 – Ajax Serix, 2005; “epothinker04.jpg”. Image URI: http://mrg.bz/gidQT6 JPEG URI: http://mrg.bz/zf4fJQ Retrieved from: http://morguefile.com/archive/#/?

q=thinker&sort=pop&photo_lib=morgueFile Slide #7 - Stuart Miles, January 2012; “Family Written in Kids Letters”. Retrieved from:

http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Family_Written_In_Kids_Letters_p69152.html

Slide #7 – Vichaya Kiatying Angsulee, June 2013; Eilean Donan Castle, Highland Scotland. http://www.freedigitalphotos.net/images/eilean-donan-castle-scotland-panorama-photo-p174693

Slide #7 – Mi’kmaq Mi'kmaq Couple in Full Costume with Snow shoes. Retrieved from: http://www.imagescanada.ca/009005-118-e.php?&image_id_nbr=1104&&

PHPSESSID=8sepr8h57hqb0r9u716vs8at84

Slide #8 – (first three images) Microsoft Clipart; Retrieved from: http://office.microsoft.com/en-us/images/

Slide #8 – Grietgriet, July 2010; griet87.jpg. Retrieved from: http://morguefile.com/archive/#/?q=languages&sort=pop&photo_lib=morgueFile

Slide #11 – Virginia Mol, April 2007; 1mes9. Retrieved from: http://morguefile.com/archive/#/?q=baby&sort=new&photo_lib=morgueFile

Slide #14 – By Stuart Miles, Oct. 2013; Computer and Key Showing Internet Protection. Retrieved from: http://www.freedigitalphotos.net/images/computer-and-key-showing-internet-protection-photo-p207571

References Images Continued

Slide #17 – By: Sattva, April 2012; The Age of Crystal. Retrieved from: http://www.freedigitalphotos.net/images/Legends_and_Fairy_Ta_g415-The_Age_Of_Crystal_p79380.html

Slide #19 – By: Stuart Miles; Pyramid Image: Online Marketing Pyramid Having Blogs Websites, Social Media And. Retrieved from: http://www.freedigitalphotos.net/images/Internet_g170-Online_Marketing_Pyramid_Having_Blogs_Websites_Social_Media_And_p146171.html

Slide #19 – By: Singhajay, 2008; Retrieved from: http://www.morguefile.com/archive?referrer=1660250&srh_field=blank+business+card#/?q=business%20card&sort=pop&photo_lib=morgueFile

Slide #20 – Stuart Miles; Student Thinking. Retrieved from: http://www.freedigitalphotos.net/images/agree-terms.php?id=10054898

Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb