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1 Ideation Office of Innovation IPS Methodology Overview Ideation International 2017

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Page 1: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

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Ideation Office of Innovation

IPS Methodology Overview

Ideation International2017

Page 2: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

What is TRIZ?

� Russian acronym for the Theory of Inventive Problem Solving

� Systematic, structured way of inventing supported with numerous tools

� Science of Technological Evolution

� Results of over 70 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines

Page 3: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.3

Traditional Innovation Process

Identify

Opportunity

Generate

Directions

Develop

ConceptsEvaluate Implement

Weak

Widely Used TechniquesRobust DesignReliability

Analysis

QFD

Page 4: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.4

How We Solve Creative Problems Using the Trial & Error Method

Guess N

S Solution

PProblem

Guess 1

Guess 2

Guess 3

Guess N-1

PsychologicalInertia Vector

Page 5: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

Why TRIZ was Created

� Be a systematic step-by-step procedure

� Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions

� Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues

� Proved knowledge (patent information) can be accessed

� Accumulation of human innovation experience is possible

Page 6: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

Methods of Innovation:

Evolution and Transformation

Ideation Way

TRIZ restructuring and expansion (I-TRIZ):

More power plus simplicity

New tools: ISQ, PF, SO, Lines…

New Applications: AFD, DE…

Processes for IPS, AFD, DE…

Complete process

computerization

Trial and Error:Simplicity, no power

Computerization of selected

tools (IMC)

Classical TRIZ:Complexity and power

Plain simplification:Simplicity minus power

Selected elements (SIT, etc.)

Selected simple tools

(Contradiction Matrix, etc.)

Page 7: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.7

The Added Value ofIdeation TRIZ

Identify

Opportunity

Generate

Directions

Develop

ConceptsEvaluate Implement

Page 8: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

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Office of Innovation

Resolving tough technological

problems, enhancing system

parameters, improving quality, reducing cost, etc

2-5 days workshop

8 weeks project work

.

Inventive Problem

Solving IPS

Current generations

70 Years

Identifying the root causes of a failure or other undesired phenomenon in a system, and for

making corrections in a timely manner

2-3 days workshop

10 weeks project work

Identifying beforehand, and then preventing, all dangerous or

harmful events that might be associated

with a system

3-4 days workshop

8 weeks project work

Failure

Prediction

Failure Analysis

Anticipatory Failure Determination AFD

35 Years

Strategically evolving future generations of technological

systems

10-12 days workshop

12-16 weeks project work

Directed Evolution®

DEInvent the Future

23 Years

Increasing IP value and providing

protection from infringement and

circumvention

3-5 days workshop

4 weeks project work

Control of Intellectual

Property

CIP

14 Years

Ideation-TRIZ Methodology

Systematic Structured Process, >600 0pertors, Curiculum, S/W, Automated Reports

Practitioner Master

Page 9: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

Inventive Problem Solving

9

Select

Analyze

&

Identify

Contradictions

ApplyOperators(modifications)

System

Model

Innovation

Situation

Questionnaire

Problem Formulator

Ideas

Operators

Page 10: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

SystemFunctionProblem

Past Future

Subsystems

Supersystems

System Approach

Page 11: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.11

In-Box Thinking and the Solution Space

MechanicalEffects &

Technology

Electrical &Magnetic Effects

& Technology

Chemical Effects& Technology

P roblem

S olution

Page 12: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.12

Patterns of Evolution: The Primary TRIZ Postulate

� Systems evolve not randomly, but according to objective patterns

� Patterns can be identified based on the analysis of historical development of technology, markets and social trends

� Identified patterns can be purposefully used for system development, avoiding numerous blind trials

Patterns of Evolution: Common threads between

evolving systems.

Page 13: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

Evolution Toward IncreasedDynamism

System Changeableat the Mechanical

Level: with a Hinge,Hinge Mechanism,

Flexible Materials, etc.

System Changeableat the Micro-Level:

Phase Transformations,Chemical

Transformations, etc.

Non-DynamicSystem

� Increasing system dynamism allows functions to be performed with greater flexibility or diversity

� Line of evolution: Increasing degree of freedom

� Over 500 lines have been identified for technology, business, marketing, etc.

Page 14: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.14

Evolutionary Approach versus Traditional Trial & Error Method

Product

Product

Psychological Inertia

Evolution

Psychological Inertia

Evolution

Evolutionary Approach: Majority of trials are

productive because they follow defined Patterns of Evolution.

Trial & Error:

Traditionally, majority of trials fail because they are

influenced by psychological

inertia.

Page 15: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.15

TRIZ Differentiation

� TRIZ is the only innovation methodology that is:

� Innovation knowledge based – System of Operators

� Collected

� Refined

� Structured

� Ready to use

� Evolutionary directed

� Narrowing down solution space by following patterns of evolution

� Searching for solutions in right directions and places

� I-TRIZ also incorporates all other techniques utilized in appropriate processes and tools

Page 16: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.16

Structured Process for Inventive Problem Solving (Software supported)

STEP NAME/PURPOSE ACTIONS

1 Document the problem Preliminary problem analysis using the Innovation Situation

Questionnaire (ISQ)

2 Problem formulation and brainstorming

Model the problem situation; generate an exhaustive set of

Directions for Innovation; work with Operators

3 Develop concepts Integrate ideas, develop solution concepts

4 Evaluate results and plan implementation

Compare solution concepts, further improve selected concept(s);reveal and prevent failures

Page 17: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.17

Ideation Process and Tools for Inventive Problem Solving (IPS)

Evaluate

Define Problem

Formulate Tasks and Brainstorm

DevelopConcepts

?

Inventive Situation

Step 1 Step 2 Step 3 Step 4 Inventive Solution

Subsequent tasks

ISQ® PF® Evaluation

Guide

ARIZ

System ofOperators

I-TRIZ Differentiation:A unified and integrated process by which all types of problems can be treated in the same way

Page 18: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.18

I-TRIZ “Expert System Lite” / Knowledge-based

software tool embedded process

ISQ (Innovation

Situation Questionnaire)

47 Questions,

Problem

Detailed

Description

Problem

Formulation

and

Brainstorming

Recommended

DirectionsEvaluate results

Collect Ideas /

Develop Concepts

Reveal and prevent potential failures

Apply the Patterns/Lines of Evolution

Plan the implementation

Categorize

Concepts

I-TRIZ is SW based expert system &

knowledgebase

extensions of the traditional TRIZ methodology

Explore tool knowledgebase

recommendations

Somebody, Somewhere

Has Already Solved Your Problem or

One Like it

Go Find It

Get Printed Report

Page 19: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

Software to Support Inventive Problem Solving Process

Process steps

IPS Software

IWB®

Professional tool

KW®

Professional tool

IBS

Simplified version

Problem Formulator®

Problem definition

ISQ® ISQ® System Approach

Problem formulation

PF® PF® Function modeling

PF®

Idea generation and concept development

Complete System of Operators for technical problems

Set of Operators for non-technical problems

Limited set of Operators for technical problems

Evaluation of results

Concepts evaluation and enhancement

Concepts evaluation and enhancement

Formulating subsequent tasks

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Page 20: Ideation Office of Innovation of Innovation Resolving tough technological problems, enhancing system ... Ideation-TRIZ Methodology Systematic Structured Process, >600 0pertors,

Copyright 2001-2017 Ideation International Inc.

When IPS should be used?

� Challenging problem, wasn’t solved for years� Need “out of the box” solution� Major cost reduction or major improvement � All possible solutions have been searched� Intuition, past experience, trial & error didn’t

solve it� Need an optimal and “ideal solution”� Not a compromise or Trade-off solution� Each solution creates new one� Need to build “Solutions Bank”� Need deep system analysis

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