ideation for startups by getviable

36
@getviable Ideation for Startups getviable.com

Upload: open

Post on 11-Aug-2014

140 views

Category:

Business


1 download

DESCRIPTION

Great presentation by Dougal Edwards

TRANSCRIPT

Page 1: Ideation for startups by getviable

@getviable

Ideation for Startups

getviable.com

Page 2: Ideation for startups by getviable

@getviable

Dougal Edwards Cofounder & Head of product, GetViable

Digital product & user engagement expert

Deep digital product pedigree across B2C & B2B / Media, Finance & Startup

Global experience leading digital product strategies – idea to launch

GetViable is an online accelerator that helps you discover, validate and build your startup ideas

Page 3: Ideation for startups by getviable

@getviable

GOT IDEAS ?

Page 4: Ideation for startups by getviable

@getviable

An idea is nothing more nor less than a new combination of old elements

- James Webb Young

Page 5: Ideation for startups by getviable

@getviable

What is ideation anyway?

“It depends…”

Page 6: Ideation for startups by getviable

@getviable

Traditional PMs & Tech

“Just make sure ideas stop before project and development even start”

Page 7: Ideation for startups by getviable

@getviable

The Design Thinkers

“RADICAL” design alternatives

@dougaled / @getviable

Page 8: Ideation for startups by getviable

@getviable

The Design Thinkers

“RADICAL” design alternatives

@dougaled / @getviable

Page 9: Ideation for startups by getviable

@getviable

Everyone else…

Idewhat??

@dougaled / @getviable

Page 10: Ideation for startups by getviable

@getviable

Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world

Page 11: Ideation for startups by getviable

@getviable

Let’s Brainstorm!!

(JOKE)

Page 12: Ideation for startups by getviable

@getviable

People can be overly concerned about how their ideas will be perceived.

Most ideas never leave the thinker’s mind because of this internal editing.

You must loosen up the team to get over this hesitation.

What was that feeling…?

Page 13: Ideation for startups by getviable

@getviable

A quick exercise in brainwriting

Seriously now…

Page 14: Ideation for startups by getviable

@getviable

2 minutes

Write your name

&

A problem you want to solve

Pass it on

Page 15: Ideation for startups by getviable

@getviable

How might we…

Use parts of this problem for good?

Separate the problem from the experience?

Make it the opposite of the problem?

Challenge the assumption of the problem?

Change the status quo that

Page 16: Ideation for startups by getviable

@getviable

The BIG idea – 3 minutes Take a moment to get a little bit of background

“WHY?” Think of a BIG idea that may (or may not) be an answer to this problem.

DOESN’T MATTER (or does it?)

Pass it on

Page 17: Ideation for startups by getviable

@getviable

Develop the idea – 3 minutes

Read the problem and the BIG idea.

Look for a connection.

Ask yourself “WHY?”

Develop idea in a way you think might work.

Pass it on

Page 18: Ideation for startups by getviable

@getviable

Pass it on

Conclude the idea – 3 minutes

Read the problem and the ideas.

Look for a connection.

Ask yourself “WHY?”

Develop idea in a way you think might work.

Page 19: Ideation for startups by getviable

@getviable

Ideation in startups…

Page 20: Ideation for startups by getviable

@getviable

the process of bringing ideas to life

Page 21: Ideation for startups by getviable

@getviable

Questions, questions… Do you know you are solving a problem?

Do you know whose problem you’re solving?

Do you know what problem you’re solving?

How do you know?

Have you talked to people?

…Has your idea changed as a result?

Page 22: Ideation for startups by getviable

@getviable

We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.

- Someone

Page 23: Ideation for startups by getviable

@getviable

“If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

(but today… we have the luxury of failing)

- Albert Einstein

Page 24: Ideation for startups by getviable

@getviable

The journey of a startup idea

Minimum Viable

Product

Traction

Woooohoooooo!

Confusion, Chaos

[Time & Money]

Validation

YAY!

Page 25: Ideation for startups by getviable

@getviable

Lean Startup

@getviable

IDEAS

CODE

DATA

LEARN

BUILD MEASURE

Rapid iteration requires constant ideation

Page 26: Ideation for startups by getviable

@getviable

Customer Development

@getviable

Page 27: Ideation for startups by getviable

@getviable

Business Model Canvas

@getviable

Page 28: Ideation for startups by getviable

@getviable

“It’s only when you open yourself up to the absurd that you find true creativity”

- Someone Else

Page 29: Ideation for startups by getviable

@getviable

I’d like my crayons back, please.

@getviable

Page 30: Ideation for startups by getviable

@getviable

Where is ideation for startups?

ideation

MVP Traction Chaos

Validation Part of your brain should ALWAYS be creating

Page 31: Ideation for startups by getviable

@getviable

In closing

Some practical idea stuff…

Page 32: Ideation for startups by getviable

@getviable

Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)

with (secret sauce) .

Page 33: Ideation for startups by getviable

@getviable

7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win more

3.  Single revenue stream

4.  Name your customer

5.  Easy to explain 6.  BIG market

7.  Legitimate secret sauce

Page 34: Ideation for startups by getviable

@getviable

The idea itself

1.  Must be specific

2. Avoid buzzwords

3. Avoid adjectives

Page 35: Ideation for startups by getviable

@getviable

Testing your startup idea

1.  Share your idea – feedback rocks

2.  Ideas don’t matter – execution does

3.  Nobody is going to steal your idea

4.  NDAs are obsolete and irrelevant

Page 36: Ideation for startups by getviable

Questions?

Dougal Edwards

Linkedin.com/in/dougaledwards @dougaled GetViable.com @getviable