Ideation and triggers

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<ul><li> 1. Ideation</li></ul> <p> 2. BEFORE YOU STARTDefine your focus area based on customer needs, behaviours, driving forces or expectations. 3. Which methods are you familiar with? 4. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMINGBUGLISTING6 THINKING HATS WORD ASSOCIATION8 IDEAS, 8 PERSPECTIVES TOP OF MINDTHE RELAY IDEATION TECHNIQUEBODYSTORMING EVERYTHING IS POSSIBLEWHAT WOULD JESUS DO?GREEN FILTER6-3-5 BRAINSTORMINGBRAINWRITING ROLE PLAYINGLIMIT YOURSELF 5. REMEMBER THE FUTURE VISUAL CONFETTI NEGATIVE BRAINSTORMINGBUGLISTING6 THINKING HATS WORD ASSOCIATION8 IDEAS, 8 PERSPECTIVES TOP OF MINDTHE RELAY IDEATION TECHNIQUEBODYSTORMING EVERYTHING IS POSSIBLEWHAT WOULD JESUS DO?GREEN FILTER6-3-5 BRAINSTORMINGBRAINWRITING ROLE PLAYINGLIMIT YOURSELF 6. EXAMPLES 1. WORD ASSOCIATION (KEEP UP THE PACE) 2. BRAINSTORMING (DIVERSITY) 3. NEGATIVE BRAINSTORMING (FLIP MINDSET) 4. TOP OF MIND (RELEVANCE) 5. GREEN FILTER (SUSTAINABILITY) 6. THE RELAY IDEATION TECHNIQUE (MOVE FORWARD) 7. DOS &amp; DONTS DURING IDEATION Allow: DEVELOPING OTHERS IDEAS No idea is personal. Share ideas.PRODUCE A LOT OF IDEAS! During ideation quantity equals quality.DOCUMENT/VISUALIZE ALL YOUR IDEAS Make sure that you always have access to paper, post-its and pencils in order to capture all your ideas. BASE IDEAS ON REAL USER NEEDS! SHOOT! Be spontaneous, impulsive and speak before you think! 8. DOS &amp; DONTS DURING IDEATION Avoid: CRITIZING AND EVALUATING Do not say No or But, instead say Yes and AN ONE-PERSON SHOW WAITING FOR YOUR TURNDonotraiseyourarmandwaitforyourturn,makesureyourideasgetoutthere!ANALYZING AND INTELLECTUALIZING In this early stage of the process any ideas are possible. 9. 1. WORD ASSOCIATION 2. BRAINSTORMING 3. TOP OF MIND 4. MAP THE IDEAS TO YOUR INSIGHTS 5. CALIBRATE, DEFINE 10. SELECTION AGREE ON EVALUATION CRITERIAS BASED ON YOUR INITIAL FOCUS AREA Examples: Possibility to realize Innovative Resource efficiency Profitable Customer relevance Customer experience 11. VISUALIZE THE IDEAS 12. Triggers 13. WHY TRIGGERSUse visual materials both to trigger a conversation and to test your ideas. 14. Simple Quick Dirty 15. What if ...? 16. DURING CONVERSATION IDENTIFY NEW CUSTOMER INSIGHTSBehavioursNeedsDriving forcesKnowledgeExpectationsDreams EVALUATE YOUR IDEA 17. Listen Understand Encourage storytelling 18. Why? 19. Why? Why?Why?Why?Why? &amp; Why? 20. Try, try, try! Do, do, do! Involve! 21. Good luck!Have fun!</p>