Ideation

BEFORE YOU START  

Define your focus area based on customer needs,

behaviours, driving forces or expectations.

 

Which methods are you familiar with?

 

REMEMBER THE FUTURE VISUAL CONFETTI

NEGATIVE BRAINSTORMING

BUGLISTING

6 THINKING HATS

WORD ASSOCIATION

THE RELAY IDEATION TECHNIQUE

WHAT WOULD JESUS DO? BODYSTORMING

EVERYTHING IS POSSIBLE

LIMIT YOURSELF 6-3-5

ROLE PLAYING

BRAINWRITING

BRAINSTORMING

8 IDEAS, 8 PERSPECTIVES

GREEN FILTER

TOP OF MIND

REMEMBER THE FUTURE VISUAL CONFETTI

NEGATIVE BRAINSTORMING

BUGLISTING

6 THINKING HATS

WORD ASSOCIATION

THE RELAY IDEATION TECHNIQUE

WHAT WOULD JESUS DO? BODYSTORMING

EVERYTHING IS POSSIBLE

LIMIT YOURSELF 6-3-5

ROLE PLAYING

BRAINWRITING

BRAINSTORMING

8 IDEAS, 8 PERSPECTIVES

GREEN FILTER

TOP OF MIND

1. WORD ASSOCIATION 2. BRAINSTORMING 3. NEGATIVE BRAINSTORMING 4. TOP OF MIND 5. GREEN FILTER 6. THE RELAY IDEATION TECHNIQUE

(KEEP UP THE PACE)

(MOVE FORWARD)

(RELEVANCE)

(DIVERSITY)

(FLIP MINDSET)

EXAMPLES  

(SUSTAINABILITY)

Allow:  

DO’S & DON’TS DURING IDEATION  

•  DEVELOPING OTHERS IDEAS – No idea is personal. Share ideas.

•  PRODUCE A LOT OF IDEAS! – During ideation quantity equals quality.

•  DOCUMENT/VISUALIZE ALL YOUR IDEAS – Make sure that you always have access to paper, post-its and pencils in order to ”capture” all your ideas.

•  BASE IDEAS ON REAL USER NEEDS! •  SHOOT!

– Be spontaneous, impulsive and speak before you think!

Avoid:  

DO’S & DON’TS DURING IDEATION  

•  CRITIZING AND EVALUATING – Do not say ”No…” or ”But…”, instead say ”Yes and…”

•  AN ONE-PERSON SHOW •  WAITING FOR YOUR TURN

–  Do  not  raise  your  arm  and  wait  for  your  turn,  make  sure  your  ideas  get  out  there!

•  ANALYZING AND INTELLECTUALIZING – In this early stage of the process any ideas are possible.

–––––––––––––––––––––––––––––––––––––––– 1. WORD ASSOCIATION

2. BRAINSTORMING

3. TOP OF MIND

–––––––––––––––––––––––––– 4. MAP THE IDEAS TO YOUR INSIGHTS

5. CALIBRATE,

DEFINE ––––––––––––

SELECTION  

AGREE ON EVALUATION CRITERIAS BASED ON YOUR INITIAL FOCUS AREA Examples: •  Possibility to realize •  Innovative •  Resource efficiency •  Profitable •  Customer relevance •  Customer experience

VISUALIZE THE IDEAS  

Triggers

WHY TRIGGERS  

Use visual materials both to trigger a conversation

and to test your ideas.

 

Simple Quick Dirty  

What if ...?  

•  IDENTIFY NEW CUSTOMER INSIGHTS Behaviours Needs Driving forces Knowledge Expectations Dreams

•  EVALUATE YOUR IDEA  

DURING CONVERSATION  

Listen Understand Encourage storytelling  

Why?  

Why?  

Why?  

Why?  

Why?  

& Why?  

Why?  

Try, try, try!  Do, do, do!

Involve!

Good luck!

Have fun!