Ideas for a Promotional Package for a New Film

By Morgan Redman

OCR BriefUnit G324: Advanced Portfolio in Media

Aim: The purpose of this unit is to:

• Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills (AO3)

• Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created (AO2)

• Assess candidates’ ability to undertake, apply and present appropriate research (AO4).

The TaskA promotion package for a new film, to include a trailer, together with two of the following three options:

• A website homepage for the film • A film magazine front cover, featuring the

film • A poster for the film

Film BasicsPurpose:• Entertain• Inform

Genres of Film:• Comedy• Horror• Romantic• Tragedy• Sci-fi

Film Basics ContinuedExamples of Theorists:• Laura Mulvey: The Male Gaze• Miriam Hansen: The Female Gaze• Roland Barthes: Multiple Meanings• Tzvetan Todorov: Narrative Circular Structure• Gustav Freytag: Narrative Pyramid Structure

Possible Idea 1Genre: Comedy, coming of ageIdea: Showcase the challenges for modern youth Location(s): University campusAge Rating: 16Summary: A group of 6 teenagers from across the country face university and its trials and tribulations; a story of identity, friendship and laughter. A real coming of age film following a diverse group of teenage actors in their debut film.

Possible Idea 1: Visuals

Juno

Fresh Meat

The Perks of being a Wallflower

The Breakfast Club

Possible Idea 2Genre: Horror, sci-fi, apocalypse, zombieIdea: The apocalypse scenarioLocation(s): Urban town locationAge Rating: 18Summary: A new drug on the streets has been causing strange outbursts of behaviour which has lead to the zombie apocalypse. A normal school day is quickly changed to one of horror as a group of students try to find their families, stay alive and find a scientist with a possible cure.

Possible Idea 2: Visuals

The Walking Dead Fear The Walking Dead

World War Z I Am Legend

Possible Idea 3Genre: Sci-fi, tragedyIdea: A film about a dystopian future world Location(s): Urban cityAge Rating: 16Summary: In the later years of Earth’s existence the population is dying; people are growing ill and the government believes the only system that can work is one which benefits the few rich over the many poor… The system pays but it pays in a new capitalist currency, human lives.

Possible Idea 3: Visuals

Blade Runner V for Vendetta

In Time Never Let Me Go

Portfolio Choice• A reason that I may be interested in the film portfolio is

because one of the ancillary products that there is an option to produce is a magazine front cover. This links significantly with my media interests in print media.

• I am interested in the choice of a music portfolio as one of my hobbies is listening to music and it has always been an aspiration of mine to create a music video. Also the option of print modules within this area, such as digipak advert for a magazine, fits well with my future aspiration which is to work in print as a Magazine Editor. Therefore, this product combines two of my interests.

• I could possibly be interested in the advertising portfolio as it provides a wider range of media platforms to produce on; some examples are radio, TV programme and print. This portfolio is more diverse than the options within the others.