“IDEA-MayaBazar” activity in Andhra Pradesh

Executed by

Lemon Media, Hyderabad

ObjectiveThe Main objective of this campaign is to take

IDEA Features & Offers into the people dwelling in Villages, Mandals, STCs & MTCs through Mayabazar Demos, Sales & Door-Door Activity.

Key points briefed to the audience:1.Best Network2.Best Customer Service3.No.1 in MNP conversions in India & AP.

Unit Details – “IDEA MAYABAZAR”Manpower Details – Per Village Nos.

Unit Supervisors/ Team Leads 2

Activity Promoters 10

Runner 1

Drivers 2

Total Man Power 15

Other Details Nos.

Team size per village 6

No. of villages covered per day 2

Vehicles details

Sumo with branding 1

TATA 407 with branding 1

Infrastructure Nos.

Photo Copiers 2

Invertors 4

Batteries 4

Mayabazar Chests to play AVs 2

Demo Handsets to perform RMNP

2

POP Material for retail branding & CAFs

Stock for 30 days

Infrastructure PicsPhoto Copier Set-up Mayabazar Chests to play

AVs

DAY ACTIVITY FLOW

5 Promoters (Village 1) 5 Promoters(Village 2) Supervisor Runner

7 AM - 9 AM UMBRELLA SET-UP at major centre

UMBRELLA SET-UP at major centre

Collection of CAFs done on previous day

9 AM - 1 PM DOOR - DOOR SALES DOOR - DOOR SALES LUNCH ARRANGEMENT Submission of CAFs at IDEA BKN HUB

1 PM - 2 PM LUNCH BREAK

2 PM - 4 PM Door - Door/Retail branding

Door - Door/Retail branding

Collect Rejected CAFs (if any)

4 PM - CLOSINGUMBRELLA SET-UP at major centre, Demos UMBRELLA SET-UP at

major centre, DemosReturn to the Unit with Submission report

DAILY RESPONSIBILITIES

Door – Door Sales, Retail Branding, CAF filling, Maintaining

MNP/New activations register

Door – Door Sales, Retail Branding, CAF filling, Maintaining

MNP/New activations register

Supervision of Work process at Umbrella set-up, Door - Door, Retail Branding, Mayabazar

Demos, Performing RMNP

CAF Submissions, Collect rejected CAFS with

rejection record, educate the unit supervisors on

rejections, re-submit the CAFs with necessary

corrections.

Activity Flow

Door to Door Process Mic Announcement, Door knocking, Resolving issues:

– 1 Supervisor & 5 Promoters will be getting down in each village. They will divide the village into 5 divisions & then will start Door – Door campaigning.

– Mic announcements will be made in every street of the village with TATA Sumo on IDEA Offers, which diverts villagers attention towards the announcement.

– Promoters will knock every door of the village & explain the features, connectivity of IDEA Network.

– Queries will be clarified then & there. Interested customers will come voluntarily to switch their connections to IDEA Network.

– Not only selling the product, the unit will note network & distributor issues in the village and shall communicate the same to the respective ASM to fix-up the issues that ensures best quality in terms of network & customer service.

Door to Door Pics

Sales Done in Pilot Activity

• After the pilot we are presently operating with 6 units across AP which are due to go up to 12 units.

TOWN MNP NEW CONNECTIONS TOTAL

KORUTLA 296 212 508

DHONE 513 187 700

HINDUPUR 191 93 284

KAVALI 439 317 756

GRAND TOTAL 2248

TARGET GIVEN 360

TARGET ACHIEVED 2248 ( TARGET ACHIEVED BY 6 TIMES)

Reporting• The following reports will be submitted for the

activity:

S. No Report Name Report Mode Submission Cycle

1 Gathering Report Hard Copy End of Month2 Retail Branding Report Hard Copy End of Month3 Unit Hub Summary Soft Copy Daily4 Activity Photographs Soft Copy Weekly

Branding

• TATA Sumo & TATA 407 will be stickered attractively with the IDEA Branding to draw people’s attention.

Sumo stickering

Promoters

Activity Pics

Retail branding

About MayaBazar (A product of Lemon Media)

• Complete mapping of 16000 villages covering all districts in AP

• Planned and implemented sales and marketing campaigns across sectors.

• Can handle any scale and duration in the market of AP with complete manpower sourcing and necessary infrastructure requirements.

• Network of 5000 Trained manpower in 1097 Mandals in AP and network of 150 canters.

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Thank You