ICE-CREAM INDUSTRY

Submitted By:-

S.VINOD

INTRODUCTION OF ICE CREAM INDUSTRY

Ice cream industry occupies important place in India. It is one

of the consumer goods industries its products is important

popular diet.

India is an agriculture-based country because of the large

number of cattle and large milk production most of the dairy

and ice-cream industries has developed and India is well

ranked in the world.

Ice cream industry has brought magnificent change in the

rural economy. It provides employment to the marginal

farmers.

OVERVIEW OF INDIAN ICE CREAM INDUSTRY

The ice-cream industry in India is worth Rs. 2000 core (2008-09).

This industry can be divided into Branded market & the unbranded market.

The branded market at present is 100 Million liters per annum valued at Rs. 800 core.

Market share in 2008-09, 38% followed by -quality walls - 14%,

Vadilal – 12%

Mother Dairy- 8%

TOP ICE-CREAM INDUSTRY IN INDIA

Top ‘N’ Town

Dinshaw’s

Amul

Kwality Wall’s

Mother Dairy

Vadilal

FUTURE STRATEGY OF ICE-CREAM INDUSTRY

Focusing on distribution & franchising new Happiness parlours all over India.

Vadilal has the largest fleet of Refrigerated Vehicles in India, strong Distribution Network comprising C&F Agents, distributors and retail dealers.

The Company's future strategy is continuously serving consumers with-innovative & value added products.

The overall vision of the company, to increase the consumption of ice cream on a national level, is fully supported by appropriate promotion and market communication

SWOT ANALYSIS OF ICECRAM INDUSTRY

Technical manpower

Demand

Margins

Flexibility in market

Export

potential

• Problem in distribution

• Perishability

• Competition

• Milk vendors

• Competition

SWOT ANALYSIS OF ICE CREAM INDUSTRYSTRENGTHS

They are available in reasonable prices. Known for product quality. Strong presence of parent company in India. Wide variety of unique ice cream flavours

WEAKNESS

The durability of ice-creams is not really good ,it melts very soon

The industry has a complex supply chain management and the main issue is perish ability.

Domestic business as well as many international markets is thriving.

OPPORTUNITIES

They should focus more on their advertising and marketing strategies

The lifestyle of people is increasing as well as their income is also increasing.

India has 47 % youth population.

They can come up with new flavours

THREATS

The threat of new viable competitors

Foreign players entering the market

Consumers can easily switch to other substitutes with little cost or consequence

PEST ANALYSIS OF ICECREAM INDUSTRY

As ice creams Producer, Ben and Jerry and Hagen Dazs both interact in an industry affected by several external factors that we need to analyze by using the PESTEL Analysis.

This is one of the best Tools to have a global overview of the pressures that impact on the dynamism of the ice cream sector.

We will only focus on the main variables (variables pivots), which likely influence the framework of the industry.

POLITICAL ASPECTS

basically to what degrees the government intervenes in the

economy.

THE MIDDLE RATE: which is applied to the ice creams sold per unit

(cones, cups, or Eskimos), will increase from 7% to 10%. This is bad

news for the consumer who eats ice creams or sorbets outside

home, as It will impact negatively on the sales of these products.

THE REDUCED RATE: applied to the packaged ice creams, mostly found

in Hyper/ Supermarkets) will be lowered from 5.5% to 5%. This

decrease of VAT may probably decrease the final consumer price of

this product category and could be a factor that will increase the

level of sales of ice creams in supermarkets/hypermarkets.

ECONOMIC ASPECTS the macroeconomics factors that can impact on the way businesses

operate in the food industry.

Since the global crisis of 2008, France is strongly weakened on the economic aspects with

THE UNEMPLOYMENT RATE: equals to 10.5% today (on the second quarter 2013) in France has considerably increased since 2008 (equals to 7.5%).

THE INFLATION: is also a factor to take into account because it strongly impacts on the final consumer prices and also, the level of sales of ice creams and sorbets. In this recessionary period, consumers are more and more cautions with their money and tend to buy less ice creams.

SOCIAL ASPECTS Businesses that operate within the ice cream industry must

complies with the social factors.

Here, we will focus on the main important factor the Food consumptions habits of the French people.

the taste is still the criteria the most important for food purchases, the rate of 3 meals a day is respected and cooking is still a national leisure.

Therefore quality of products is still essential for French consumers.

Two main trends appearing in the French food industry must be considered for companies in the food industry (such as ice-cream companies) to sell successfully food products in the French market

TECHNOLOGICAL INNOVATIONSthat enable people to prepare their own ice creams.

The ice cream industry is impacted by the innovation ofpowerful kitchen appliances, which enable people to create athome their own delicious ice creams.

Today, 1 millions of French people state to have an ice creammaker (one that has to be placed inside the freezer at home).However, this kind of machine needs to be placed into thefreezer at least 12 hours before the creation of the ice cream.

The emergence of new machines with their own built-in-freezing system enables consumers to prepare ice creams atthe last moment: only in 30 minutes! Contrary to the previoustype of ice-cream maker, this powerful one can threatencompanies

Ice cream is assort of sweets that children love it more the other sweets we have to use it in astable way.