ibm softlayer - overview of cloud infrastructure

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1 IBM Cloud: Think it. Build it. Tap into it. © 2013 IBM Corporation Achieving Optimization & Economics with IaaS- SoftLayer,an IBM Company

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Page 1: IBM SoftLayer - overview of Cloud Infrastructure

1

IBM Cloud: Think it. Build it. Tap into it.

© 2013 IBM Corporation

Achieving Optimization & Economics with

IaaS- SoftLayer,an IBM Company

Page 2: IBM SoftLayer - overview of Cloud Infrastructure

2

IBM Cloud: Think it. Build it. Tap into it.

A better platform - Unified architecture with common management

and programming interfaces

• Common command and control interface across a unified architecture

• Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API

• All deployed on-demand and provisioned in real-time

• Ideally suited to big data deployments, high I/O and latency-sensitive apps

Page 3: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

SoftLayer

Page 4: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Softlayer - Global IaaS Leader

Formed by 10 industry veterans in 2005

Model predicated on software-driven infrastructure

Unencumbered by early-industry legacy restrictions

Founding principles Innovation, Empowerment, Automation, Integration

Acquired by IBM in July 2013

Page 5: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Cloud Infrastructure At Enterprise Scale

BARE METAL SERVERS VIRTUAL INSTANCES

Public Clouds Hosted Hybrid Clouds Hosted Private Clouds Virtual Servers Private Clusters

STORAGE

Page 6: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

SoftLayer network and global presence

13 data centers

• Tier III+

• SOC2 Compliant

• 17 additional points of presence WW

• 100,000 servers, > 22M domains

• 21,000 customers

Page 7: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

High-performance public network with transit from multiple tier-1 carriers

Secure OOB management via VPN

Private network for intra-application and inter-facility communications, access to

shared services

Native IPv6 support

Virtual racks for integrated management

Complete suite of network services

Triple-network architecture

Page 8: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Robust, full-featured API

Improves customer control, reduces error, increases flexibility

SoftLayer API provides 1,600 function calls to over 200 services

Supports REST, SOAP & XML-RPC interfaces

Enables full auto-scaling implementations

Comprehensive documentation, libraries and support

Functions include:

• Automatic server deployment

• Service provisioning

• Reboots & reloads

• Ticketing

• Hardware configuration

• Software load

• DNS

• Network

• Storage

• Security scans

• Monitoring

Page 9: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Compute & Storage

Public Cloud Instances

• Virtual server instances

• Dedicated physical nodes available

Bare Metal Servers

• Dedicated servers deployed on

demand

• Hourly & monthly pricing

• Complete range of options

• GPU servers for HPC

Private Clouds

• Support for multiple virtualization

platforms

• Turnkey solution for Citrix

CloudPlatform

• Multiple local storage options

• SAS

• SATA

• SSD

• SAN

• NAS

• QuantaStor Storage Server

• Object Storage

• Global platform

• Meta tagging

• Backup services

Page 10: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Network & Security

CDN

• 24 nodes

• Secure content management

Load balancing

• Local

• Global

• Citrix Netscaler

Firewalls

• Shared

• Dedicated

• Fortigate Security Appliance

Application acceleration

DNS services

IDS protection and assessment

SSL certificate management

Antivirus & malware protection

Page 11: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Complete control

Mobile and Web-based management portals

Purchase, provision, deploy & manage infrastructure

Access to services, tools, automation & tutorials

Secure access via VPN to management network

Two-factor authentication to Web portal

Page 12: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

SoftLayer Stands Apart

IBM Confidential

All resources are

virtualized

All resources

are shared

Cloud providers and many in the market make some core

assumptions that mandate that…

With SoftLayer, neither is mandated, opening up cloud computing

to new applications and use cases

… virtualization is a

choice with a flexible set

of options

… resources can be

shared, dedicated or

mixed.

…you as a customer make the ultimate choice

Softlayer

8,928 VM/Machine

options possible based

on independent

selection of option

16 options

1x2 GHz core to 16x2

GHz cores of CPU

18 options

1 GB to 16 GB, 32 GB,

48 GB of RAM

31 options

25 GB to 2 TB of

Storage

Page 13: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

IBM Investments

• $1.2B on SoftLayer pods

• Advertising and Demand Gen.

• Business Partner Enablement

• Skills

TCA (Total Cost of Acquisition) Analysis

Page 14: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Flexibility – Bare Metal. Virtual.

Hybrid. You choose.

Performance – >50% better I/O

performance than equivalent

competitor configuration.

Automation – Fully dedicated

infrastructure in 2-4 hours.

Globalization – 13 global data centers

all connected by private network.

Transparency – See everything from

network topology to hardware.

Control – 10x more APIs than next

cloud competitor.

IBM Investments

• $1.2B on SoftLayer pods

• Advertising and Demand Gen.

• Business Partner Enablement

• Skills

SoftLayer Advantages

Page 15: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

21,000 leading-edge customers*

Social

Software as a Service

Mobile & Communications

Marketing and Digital Media

Enterprise

Hosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp

* SoftLayer references,

Page 16: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Cloud in Action: India-based energy corporation selects SoftLayer

to gain agility, automation, and scalability to compete effectively

in the power sector

Solution Need Benefit

• Customer is in the business

of energy generation in

India with plans to invest

USD 10 Billion in next 5 -

10 years.

• Customer was looking for a

partner to provide an IT

infrastructure solution to

manage their business

critical ERP application.

• The solution consists of a SL

IaaS hosted out of Singapore

Datacenter to provide end to

end monitoring and

management of dev and test

and production workloads in a

hybrid environment.

• IBM will provide dedicated and

cloud based hardware solution

for their SAP environment with

server monitoring &

management

• Overall benefits around

agility, automation, and

scalability

• Decreased cost and

increased flexibility to aligns

to their business dynamics

and growth plans

• Minimum involvement from

the IT team

• Faster time to market

• Predictable performance

and outflow on IT to

minimize capital

expenditure.

Page 17: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Cloud in Action: One of world’s leading hotel price comparison search

engines selects SoftLayer as its IaaS provider and chose a complete range of

products which enabled the company to use several thousand cores of processing

power provided by the SoftLayer servers

Solution Need Benefit

• The Customer site collects and

presents more than 2,500,000

real-time international hotel

deals from a database of

235,000 hotels in 225 countries.

• More than 6.5 million users visit

their site each month to

compare prices and make

reservations.

• Its multi-threaded application

architecture collects and

processes data from a large

number of sources, all in real-

time.

• The customer required a

complex infrastructure solution.

• The customer needed an

infrastructure-as-service (IaaS)

provider to provide flexibility,

scalability, and great customer

service to power its high-end

online service.

• SoftLayer provisioned the high-end

servers in hours and allowed the

customer to manage its servers

directly through its industry-leading

Customer Portal

• Provided a complete range of

products including load balancers,

on-demand virtual server instances,

and redundant iSCSI storage

• A solution flexible enough to

scale with changing demand

cycles

• A robust infrastructure

managed through SoftLayer

which allowed the customer to

retain the advantage of

allowing its developers and

management to focus on the

business’ core competencies.

• Availability of newest

technologies like scalable

cloud computing, solid-state

drives (SSD) and Nehalem X

processes

Page 18: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Cloud in Action: One of the largest ticketing sites in Indonesia selects

SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent

performance, and reliable support to ensure site uptime and a smooth end-user

experience.

Solution Need Benefit

• The Customer allows users to

purchase tickets for

entertainment events, such as

concerts and movies, book hotel

rooms and make airline

reservations for both domestic

and international carriers.

• The customer needed a reliable

security and uptime from a

hosting provider as the site

accepts international and local

payment gateways.

• SoftLayer allowed the company to

leverage a high-performance

network with exceptional uptime,

industry leading infrastructure to

maintain system integrity and

functionality.

• Three to four times more CPU

and memory performance

compared to previous

configuration.

• The stable and high-

performance infrastructure

provided by SoftLayer

improved the ability to deliver

a flawless user experience for

its customers.

• With its new technological

strengths provided by

SoftLayer infrastructure, the

customer has also been able

to grow its business

substantially utilizing a large

network of partners and

resellers.

Page 19: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.

Existing

Planned

IBM is investing $1.2B in new cloud resources to significantly expand

our SoftLayer presence and provide clients with localized data

management solutions they require.

40 data centers worldwide in 15 countries and five continents globally.

New cloud investments will meet clients’ needs for choice, compliance

and data residency.

Note: Locations indicated are approximate and illustrative.

Every upstream network port is multiple 10G and every rack is

terminated with 40G of connectivity.

This includes two 10G connections to the public Internet and two

10G connections to our private network.

Page 20: IBM SoftLayer - overview of Cloud Infrastructure

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IBM Cloud: Think it. Build it. Tap into it.