ibm - new groundbreaking storage solution

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© 2010 IBM Corporation “Modular Virtual Storage” Taming Data Growth, Changing Habits and removing the distinction between Enterprise and Midrange Barry Whyte – Master Inventor IBM Systems and Technology Group

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A new offering providing scalability, manageability and enterprise-level capabilities that meet both your business needs and IT budgets. Reduce management complexity with an easy-to-use interface. Improve storage utilisation and system availability with integrated software functionality and reduce space and energy requirements with compact packaging.

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Page 1: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

“Modular Virtual Storage”

Taming Data Growth, Changing Habits andremoving the distinction between Enterprise and Midrange

Barry Whyte – Master Inventor IBM Systems and Technology Group

Page 2: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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In 1999 10 Billion Paper bagsused in US alone – that’s alot of trees!

“As a result, they are everywhere. They sit balled up and stuffed into the one that hangs from the pantry door. They line bathroom trash bins. They carry clothes to the gym. They clutter landfills. They flap from trees. They float in the breeze. They clog roadside drains. They drift on the high seas. They fill sea turtle bellies.” National Geographic Online

Between 500 BILLION and1 TRILLION plastic bags areused worldwide every year

2.5 Million Tons ofSupermarket plastic bagsdisposed in 2008

Solution : Stop using disposable bags, and “change our habit” as Shoppers…

Page 3: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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2.5 billion RFID tags sold in 2009

4 billion camera phones sold through 2009

900 million GPS devices sold annuallyby 2013

76 million smart electric meters in 2009. 200M by 2014

2 billion people will be on the Web by 2011

The World is Becoming Smarter Every DayAnd Creating More Data Than Ever Before

Data is changing the game

Scale and complexity bring new challenge

Smarter systems for a smarter planet

We need to change our “Storage Habits”

Page 4: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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Do we want our datacenter like this?

• How do we stop this?• We need the same kind of

“habitual change”

• We’ve all made the leap to “modular virtual servers”

• Why not the same for our storage?

Page 5: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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Lets step back a second…What do we mean by Enterprise?

Enterprise has always been thought of as large companies Spending tens or hundreds of million $ on IT infrastructure

These companies expect :– 24x7x365 availability (or the traditional 5x9’s at least!)– Expandability beyond initial purchases– Fault tolerance and the ability to recover from disaster– The leading edge technology for speeds and feeds

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So a smaller customer

doesn’t need the same

from their IT systems?OF COURSE THEY DO !!!

In todays 24x7 culture– Even the smallest of businesses suffer from downtime of IT systems– They are likely to have a web presence – The impact of their systems failing could impact their very survival

Page 6: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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The problems with traditional Midrange Storage

So why have storage vendors been able

to “get away” with producing “midrange” boxes?

(IBM included)

Much less reliabilityLess features and functions

– usually at substantial additional costAverage speeds and feeds

– usually controller limited, not disk limited

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Often they are even more complicated and therefore more costly to manage

than Enterprise boxes

With the explosion of data throughout all businesses the issues are the same How do we manage all this stuff?How do we grow in line with our business growth?How do we recover should it go wrong?How do we meet our compliance requirements?How do we make ourselves more efficient?How can we make better use of what we already have?

Page 7: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

77

So what if there WAS a Storage System that Allow You to…

!!

Bring you Enterprise Class storage, at a midrange cost point? as well as …

Manage the information explosion without complexity Improve productivity - by doing more with less Increase storage utilization Start small and grow by adding building block modules

Quickly integrate into your existing storage Enhance storage efficiency with Advanced Storage Software

Page 8: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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Billions of dollars of IBM investment In essential technologies

IBM VirtualizationSolid-State Storage

Hard Disks

IncredibleEase of Use

Storage Virtualization Easy Tier

DS8000

XIVSAN Volume Controller

Page 9: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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For the first time, essential technologies in a modular offering

Incredible Ease of Use

Storage Virtualization Easy Tier

IBM VirtualizationSolid-State Storage

Hard Disks

IncredibleEase of Use

Storage Virtualization Easy Tier

DS8000

XIVSAN Volume Controller

IBM Storwize V7000

Page 10: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

1010

Modularity and Advanced Software Functions

2U

Proven IBM software functionalities

Easy Tier (dynamic HDD/SSD management)

RAID 0, 1, 5, 6, 10

Storage virtualization (internal and external disks)

Non-disruptive data migration

Global & Metro Mirror

FlashCopy up to 256 copies of each volume

Thin provisioning

New advanced software functions

New GUI (easy-to-use, web based)

RAS services and diagnostics

Additional host, controller and ISV interoperability

Integration with IBM Systems Director

Enhancements to TPC, FCM and TSM support

Modular Hardware Building Blocks in 2U

Software inherited from prior offerings plus enhancements

Enclosures contain up to twelve 3.5” or twenty-four 2.5” drives in just 2U

Control enclosure: dual active-active controllers and drives; Expansion enclosure: drives only

Up to nine expansion enclosures attach to one control enclosure

Mix drive sizes and HDD/SSD in enclosure Eight 8Gbps FC ports plus four 1Gbps iSCSI

ports per controller pair; 16GB cache per controller pair

Page 11: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Smarter Systems for a Smarter Planet

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Modular midrange storage that grows as your needs grow

Reliability built from 5x9’s SVC and DS8000 RAID

Easy to set up and manage reliable, high performance storage solutions

Advanced storage efficiency and data protection capabilities built in – no additional costs

IBM Storwize V7000 A new era in midrange storage begins today …

Page 12: IBM - New groundbreaking Storage Solution

© 2010 IBM Corporation

Storwize V7000 Demo