ibm expert network on slideshare highlights individual voices, ross mayfield, vp of slideshare

20
SIGNAL LA: THE CONTENT MARKETING CONVERSATION Los Angeles/ February 9, 2011

Upload: signal-chicago-2012

Post on 08-May-2015

943 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011

Page 2: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

IBM Expert Network on Slideshare Highlights Individual Voices

Ross MayfieldVP Business Development

SlideShare

Page 3: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

More than YouTube for Powerpoint

Page 4: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Professional Sharing Community

Page 5: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Powerpoint Democratizing Ads

Page 6: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Visual Business

Page 7: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

From Professionals to Businesses

Page 8: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Viral Marketing Through Content

Page 9: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Who

• Top 200 site on the web• 45 Million user/mo• 150 Million pages/mo• 3 Billion slides/mo• Professionals…majority

are business decision makers (Media kit)

• New VP Biz Dev at SlideShare

• Longtime advisor• Chairman and Co-

founder of Socialtext• Social software pioneer

Page 10: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Beyond professionals presenting themselves

…we started working with businesses too

Page 11: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Custom Branded Channels

Branding

Communication

Engagement

Lead Generation

Page 12: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

A lot of them.

…even regulated companies

Page 13: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Share control to create value(the core pattern of Web 2.0)

Page 14: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Your People are on SlideShare..

…building their brands as professionals

Page 15: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

With SlideShare Networks…

…they can present themselves while building your brand

Page 16: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Give your people Pro accounts

http://pro.slideshare.net

Page 17: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Curate and Aggregate Content

Page 18: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

IBM Expert Network

http://SlideShare.com/IBM

Page 19: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Networks are made of groups too.

http://SlideShare.com/Dell

Page 20: IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

Questions?@ross on twitter

[email protected]