ibm cloud computing case studies

7/28/2019 IBM Cloud Computing Case Studies

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IBM Cloud Computing Case StudiesJinzy Zhu/朱近之

Executive, IBM Cloud Labs & HiPODS-Greater China

IBM Cloud Labs & HiPODS 大中华区云计算中心



IBM IBM Cloud Labs & HiPODS 大中华区云计算中心

12/8/09 2

As the world gets smarter, demands on the infrastructure

will grow.

Smart traffic

systems

Smart water

management

Smart energy

grids

Smart

healthcare

Smart food

systems

Intelligent

oil field

technologies

Smart

regions

Smart

weather

Smart

countries

Smart supply

chainsSmart cities

Smart retail




3

Steady CAPEX spend

Global Annual Server Spending(IDC)

Source: IBM Corporate Strategy analysis of IDC data

Uncontrolled management andenergy costs

$0B

50

100

150

200

250

300

New system spendManagement and admin costsPower and cooling costs

To make progress, delivery organizations must address the server, storage andnetwork operating cost problem, not just CAPEX.

A Crisis of Complexity. The Need for Progress is Clear.




12/8/09 4

What is Cloud Computing?

• “Cloud” is a new consumptionand delivery model inspired by consumer Internet services.

• From a technical perspective, Cloudleverages virtualization, among other things, which enables: – Abstraction of resources

– Dynamic right sizing – Rapid provisioning

• From a business perspective, Cloudenables: – Economies-of-scale

– Self-service for end users

– Sourcing options for consumers of cloudservices




12/8/09 5

Major Factors Driving Cloud Economics

Virtualization of Hardware

Standardization of Workloads

Utilization of Infrastructure

Automation of

Management

Virtualized environmentsonly get benefits of scaleif they are highly utilized

Drives lower capitalrequirements

More complexity = lessautomation possible =

people needed

Take repeatable tasks andautomate

L a b o r L e v e

r a g e

I n f r a s t r

u c t u r e

L e v e r a g e




12/8/09 6

On-ramps to Cloud Computing Services

SoftwareasaService

PlatformasaService

InfrastructureasaService

O p e n S t a n d a r d s

G B S / G T S C o n s u l t i n g S e r v i c e s

• Industryspecificservices(Partners)• Crossindustryservices(SO)

• SOA–componentized&flexible• Cloudmiddleware

• DynamicInfrastructure………….

• Green,virtualized&scalable• Optimizedforsecurity,transactions,dataintegrity

Services

Development

EnterpriseIT




12/8/09 7

ClientEngagements

IBMCloudComputingCenters

AcademicInitiatives:Skills&Research

IBMServices&Products

Academic

Initiative

BlueCloudofferings

HadoopWorkshop7

SouthAfrica GreaterChinaIreland JapanUSA

RaleighCloudDeliveryCenter

IBM,NSF&Google

iDataplexSystemsforweb2.0

DevelopnewautonomicCloudComputingtechnologies

NEDCLeadershipCenters

BusinessContinuity&Resiliency

Korea Vietnam BrazilIndia

IBMHaifaLab

IBM Cloud Computing Global Leadership

CloudServicesInitiative

2Q4Q

2007 2009

SmartBusinessPlatform

ResilientCloudComputingCertificationSecureCloudConsultingServices

Cloud Expert Group




12/8/09 8

Worldwide Cloud Labs

Established nine Cloud Labs worldwide Drive thought leadership through client wins &announcements Perform in-market experimentation & enable new business models Transfer assets to product development Build critical skills, best practices and propagateknowledge Provides cloud infrastructure for customer pilots 20 Cloud patents filed

SouthAfrica (S&D–AfricaInnovationCenter)

Brazil (S&D,BrazilSWLab,SaoPaolo)

Ireland (InnovationCenter)

Japan (SWG,Tokyo)

Vietnam (S&D,TechnicalSales)

India (SWG,IndiaSWLab)

Korea (S&D,KoreaSWSolutionsLab)

GreaterChina (SWG,S&D)

USASiliconValleyLab(HQ)

15




12/8/09 10

Business Case Results Annual savings: $3.2m (- 79%) $4.0M

to $0.8M

Payback Period: 46 days

Business Case Results : IBM TAP Cloud Deployment

CurrentIT

Spend

StrategicChange

Capacity

Annual

Cost of Operation(- 79.1%)

Depreciation( - 88.7%)

Labor Cost( - 80.7%)

Liberated funding for

transformationinvestment or

direct saving

100%

Note: 3-Year Depreciation Period with 10% Discount Rate

Depreciation(and

Amortization)

NewDevelopment

NewDevelopment

(for BusinessEnabling

Capabilities)

Software and

other costs

Labor Costs(Operations

andMaintenance)

Softwareand

Other Costs




12/8/09 11

Case Study: SinoChem Private Cloud

Customer requirement：• Three data centers supporting worldwide

business should be integrated

• Have the status of system resources

occupied

• Increase resource utilization rate to reducethe cost

• Innovation always be the drive of company

Benefit

Elevate business responsibility, catch marketing

Boost IT efficiency, to be a GREEN datacenter

Simplify IT management, reduce cost

Provide a platform for business innovation

Blue cloud enterprise datacenter solution

Business oriented IT service model

To be a service oriented IT platform

Shared IT resource usage model

Dynamic create/configure/reclaim resources




12/8/09 12

Case Study : WuXi Software Park – Development and Testing Platform

Blue Cloud development & testing solution

Consolidated develop environment for software park

Automated development platform

Development management and quality management

Collaboration development platform

IT resource auto-management

Pay-by-use charging model

Customer requirements Provide a common IT platform and tools for software

outsourcing companies

Differentiate from traditional software park model to

provide more value added services

Build a more green IT environment through resource

sharing Enable collaboration and innovation among end clients

Benefits Pay-by-use can reduces capex

investment and operation cost

Shared resource and power saving

match China central government’smandate for green IT




12/8/09 13

Case Study： DongYing Yellow River Delta Cloud Center

Customer Requirements

• The advanced public services platform for

Dongying Smarter City.

• Accelerating building modern service industries

and information society.

• Expand services to cover other cities and regions

in the Shangdong province

DongYing Cloud Center will provide：• Software development and Test platform

• IDC service

• Innovation platform• Training center

• E-government

• Digital city• Host of application services.

ibm cloud computing case studies

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