ibm aspera in chemicals and petroleum

© 2014 IBM Corporation

IBM Aspera in Chemicals and PetroleumMoments matter.


Agenda

Disruption for the Chemicals & Petroleum Industry

Why IBM Aspera is the Right Response to Industry Change

Executive Chemicals & Petroleum Agendas for IBM Aspera

Why IBM is the Right Choice for Chemicals & Petroleum

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of CEOs say that their customers already have a major influence on their enterprise, second only to the executive team and board of directors.1

DISRUPTOR: Big data, the cloud and the consumer expectation explosion has arrived for Chemicals & Petroleum executives

“It’s a race to the finish line. The

companies that best understand all

aspects of the value chain and get a

360-degree view for the customer

experience will win.”Director of Global Marketing & Demand Generation, The Dow Chemical Company, Switzerland

is the annual growth rate through 2020 of machine-to-machine (M2M) deployments from 1 billion in 2010 to 20 billion in 2020.2

of enterprises face significant roadblocks that hold them back from moving beyond cost reduction to faster time-to-market and better orchestration of their businesses.4

is the amount of server workload that will be virtualized in the cloud by the end of 2014. Cloud growth rates are 5x normal IT growth rates. 3

54% 28% 60% 83%

3


DISRUPTOR: Three quarters of Chemicals and Petroleum enterprises have a weak digital-physical strategy – or none at all

Integrated digital-physical strategy

Limited digital strategy

No digital strategy

Source: Question B4–What kind of digital strategy does your enterprise have?; Global n=2,869; Chemicals & Petroleum n=153 14

31%

42%

27%

have an integrateddigital-physical

strategy

Chemicals & Petroleum

Digital Strategy

27%

“First we need the right skilled people in the right places, and then we align them with processes and technological disciplines, geographies and cultures to achieve increased operational capacity”

- Senior Analyst, Oil and Gas, Middle East

31%

Underperformers

39%

Outperformers

85%increase

Integratingthe digital backbone to “customer”

effecting systems reaps rewards

Benefits of Integrated Digital Strategy

© 2014 IBM Corporation5

Source: Q4 “To what extent will the following competing influences impact your organization?” (n=638); CEO average is 33% on control, 23% balanced, and 44% on openness1

Organizational impact from competing influences

35%

17%

Operational Control Organizational OpennessBalance Between

Openness and Control

DISRUPTOR: C&P CEOs are challenged to balance operational control with organizational openness to capture benefits from collaboration

48%37%

30%33%

Outperformers

Underperformers

Chemicals & Petroleum

42%

23%

35%

“In the future, we need more R&D partnering among Oil and Gas companies as the future R&D is too complex for any one company to manage.”

- VP Corporate Strategy, Oil and Gas, Europe2


DISRUPTOR: Chemicals and Petroleum CxOs understand the need to collaborate more extensively across internal and external boundaries in the future

Source: Question B2–How strong is your collaboration with partners/suppliers and employees?; Global n=1,390; Chemicals & Petroleum n=155 to 156 1

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59% of outperforming C&P enterprises promote the development and usage of employee networks. Only 43% of underperforming enterprises do.

Partners/suppliers Employees

51% 86%

Today 3–5 Years

47% 87%

Today 3–5 Years

47% 51%

86%

47%

87%

85%

High level of collaboration with partners and employees needed

69%increaseincrease


DISRUPTOR: Industry Leaders are Struggling with Synchronization and Timely File Transport

Does your company have the ability to synchronize its critical internal and external systems?

7

of organizations regard synchronization as critical to their overall success …

17%

83%

Yes, encompassing everyone

No, not with everyone

3%

34%

73%

Not critical Neutral Critical

Value chain synchronization

survey – Feb, 2012 for IBM

… however, only cansynchronize their internal and external systems to drive business performance and success

17%73%


Agenda

Disruption for the Chemicals and Petroleum Industry


Executive Chemicals and Petroleum Agendas for IBM Aspera


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IBM Aspera mission for Chemicals & Petroleum organizations is clear

Creating next-generation transport

technologies

that move the world’s digital assets

at maximum speed,

regardless of file size, transfer

distance and network conditions.

IBM Aspera can reduce a 1GB file transfer via a satellite connection from over 24 hours to just over 3 minutes with near 100% network utilization. 1


IBM Aspera Solutions Add Key Capabilities In IBM’s Market Leading Data Movement and Managed File Transfer Capability

Community-Centric

Multi-protocol edge gateway for universal connectivity to the

business community

Person-Centric

File sync and share

Emerging Use Cases

Governance

Security Common perimeter services, proxy and authentication

Actionable visibility for business, operations and compliance

Direct to Cloud …

System-Centric

Automated, reliable, secure transfers for system integration

High-Speed Large file/data set transfer and sync

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Smarter Commerce: IBM Aspera Capabilities Resolve Chemicals & Petroleum Industry Imperatives

Integrated Operations• IBM Aspera File Sharing Suite

Smarter Manufacturing• IBM Aspera High Speed File Transfer• IBM Aspera High-Speed Sync

"With Aspera, we get a full suite of solutions that accelerates almost every aspect of our highly customized workflows, giving us a key strategic advantage over others...” 1

- VP of Infrastructure & Technical Services

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Enhance Exploration

and Production

Improve Refining

and Manufacturing

Efficiency


of organizations report they arechallenged to move big data quickly andefficiently enough to meet business requirements. 1

Smarter Commerce: IBM Aspera Capabilities Accelerate Business Value with Cumulative Benefits

According to a recent study, IBM Smarter Commerce pays back $12.05 USD for every $1 USD spent. 4

bandwidth utilization by FTP on high speed lines over distance without IBM Asperatechnology. 2

The number of hours it now takes to setup for large file projects, down from 2-3 weeks without IBM Asperatechnology. 4

Transcontinental file transfer speed improvements after deploying a High Speed File Transfer & Sync with no hardware or network upgrades required. 3

88% 100x<3% 2-3

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Agenda

Disruption in the Chemicals & Petroleum Industry




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IBM Aspera for Chemicals & Petroleum Operations and Technology

Executives

Enhance Exploration & Improve Efficiency

High Speed Data Sharing & Distribution

High Speed Worldwide Data Transfer

COO

Collaboration Leader

Quality Assurance Lead

________________________

CTO

Mining/Drilling Ops Lead

B2B Integration Leader

________________________

FSS HFT

Eliminate the bottlenecks of traditional TCP and

physical data transport solutions by enabling

ultra-secure IBM Aspera High-Speed File Transfer

(HSFT) on premise and on the cloud to accelerate

transfers to even the most remote drilling or

mining locations .

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Increase flexibility and just in time

collaboration capabilities of local and

remote teams and personnel allowing

highly secure mobile, web and desktop access to all assets through the IBM Aspera File Sharing

Suite (FSS).

HSS

Utilizing IBM Aspera High Speed Sync (HSS) for

extremely fast and efficient cloud, data

center and on premise and off-shore/remote

synchronization for sharing, distribution and

disaster recovery.

High Speed Data Center & Cloud Sync

CIO

Cloud Systems Leader

VP of Data Centers

________________________

© 2014 IBM Corporation© 2014 IBM Corporation15

TOFROM

FSSHIGH SPEED DATA SHARING

AND DISTRIBUTION

SmarterCommerce B2B

Inconsistent

& Slow

Coordinated

& Fast


monthly single-site savings in physical shipping costs

number of days to transfer 600GB of data versus 5 for

physical transfer

$6k

2

FSS HIGH SPEED DATA SHARING & DISTRIBUTION

As provider to major oil and gas companies of seismic data collection and processing, a better way was needed to transfer large data sets (up to 10TB) to the US, Canada, Europe and Asia for processing. Physical transport was too slow, too expensive and too unpredictable.

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seismic recovery


Information Needs To Be Coordinated With A Growing Set of Participants:

Big data analytics team and software engineers

External partner manufacturers of

equipment

Corporate audit and

review team

Mark Has To Deal With A Growing

Set Of Data Types As Well:

QA engineers on the off-shore rig

Operational design and process engineers

HR, marketing, payroll and corporate data files

Sensor and machine log files

Equipment and process documentation

Aerial photos and video analysis recordings


Speed and security issues hamper most file sharing solutions today – IBM Aspera File Sharing Suite with FASP™ technology addresses all these issues and more to help marketers do more. Faster.

HOW TO MAKE

IT HAPPEN:

DO

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CHEMICALS & PETROLEUM DATA FILE SIZES AND VOLUMES ARE EXPLODING FOR QA EXECS LIKE MARK


WITH THE POWER OF IBM ASPERA FILE SHARING SUITE MARK HAS TOOLS TO COLLABORATE AT SPEED WITH HIS EXTENDED QUALITY ASSURANCE TEAM

Browser plugin or installed desktop or mobile app

Supports significant files sizes including

video analysis, well and

mine logs and sensor

analytics.

DESKTOP & BROWSER

ACCESS

MULTI PROTOCAL

SIGN ON SUPPORT

LARGE FILE SUPPORT AT

SPEED

APIs FOR SEAMLESS

WORKFLOW

FSS can be integrated to existing marketing campaign

systems

Easily integrated

into mobile and cloud platform

solutions.

All files for shared

individuals and teams can be synced across

all access points

FSS

Supports local (SAML) or managed (LDAP) login compliance

or both.

Provides encrypted

transfers and

federated data access

HIGH SPEED DATA SHARING & DISTRIBUTION

Accelerate the sharing of information between people, systems and communities and provide high performance distribution and synchronization of large files while lessening the security risk from sharing file based information

HOW TO MAKE

IT HAPPEN:

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FASTERKNOW

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THE IBM ASPERA FILE SHARING SUITE HELPS MARK’S TEAM COMPLY FASTERWITH NEW REGULATIONS AND TIMELY ENGAGEMENT

Mark is the QA executive lead for a marine services division of a large drilling and refinery conglomerate.


IBM Aspera File Sharing Suite creates a new paradigm of

speed and agilityfor chemicals & petroleum

professionals.

HOW TO MAKE

IT HAPPEN:

DO

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FASTERKNOW

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QUALITYASSURANCE

Mark can quicklycreate a new shared space

for the working team that is secure and easily accessible from

mobile, web or integrated into existing collaboration solutions.

Safety reports and video analysis of ship and rig operations are now able to be sent across the satellite uplinkin record time for review and response.

External equipment and implementation partners are able to provide large digital manuals or excerpts without worrying about older versions or extra versions being sent via e-mail since everything is consolidated and versioned.

Design teams can access reports requiring design changes and can securely exchange CAD engineering files for improved and updated machinery and operations improvements quickly and easily.

With individual user

authentication and file history

and auditing the QA organization has a complete

history of document

creation and retrieval.


FASP TECHNOLOGY IS THE SECRET SAUCE THAT MAKES IBM ASPERA FILE SHARING SUITE UNMATCHED FOR CHEMICALS & PETROLEUM TEAM COORDINATION

Reduction in time for on-boarding new content partners – from 2-3 weeks to 2-3 hours

Reduction in transfer times –transfer that was taking 20 minutes now less than 1 min

Increase in total data shared per day - from 5GB to 190GB

HIGH SPEED MARKETING COORDINATION

IBM Aspera’spatented FASP transport technology is a proven standard for the high-speed movement of large files or large collections of files over wide area networks (WANs).

FSS

HOW TO MAKE

IT HAPPEN:

DO

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20x

38x

150x

20


TOFROM

HFTHIGH SPEED WORLDWIDE DATA

TRANSFER

Limited &

Inefficient

Boundless &

Efficacious

SmarterCommerce B2B


of terabytes of data are moved weekly for file ingest,

delivery and replication

100sA global leader in data management for top oil and gas companies providing data storage, lifecycle management, recovery and legacy preservation needed the ability to accommodate the data explosion in the industry and still deliver quality data services on time reliably and securely.

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“Aspera maintains fast speeds for large seismic data transfers across the world, even from distant exploration sites with the worst network conditions,” said Long. “No other solution can deliver this level of transfer performance with the reliability and security that Asperadoes.” – Account Manager

global transfers

HIGH SPEED WORLDWIDE DATA TRANSFERHFT


MINING AND DRILLING OPERATIONS EXECS LIKE BRYAN ARE FACING LARGER FILE SIZES AND CONSTRAINED BANDWIDTH OPTIONS

MWD / LWD means larger data sets than ever before

Most existing VSAT locations less than 512Kbs 1

Latency on VSAT solutions average > 500ms 2

Land seismic channel count has roughly doubled every 3.5 years since 1970 and moved from gigabytes to terabytes for a typical survey. 3

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HIGH SPEED WORLDWIDE DATA TRANSFER

Every single digital oil field well now measures and stores different flow rates for each phase, various pressures and temperatures at the head, as well as submersible pump parameters, environmental data counts, equipment power usage and more.

HFT

HOW TO MAKE

IT HAPPEN:

DO

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IBM ASPERA HIGH SPEED FILE TRANSFER HELPS BRYAN’S ORGANIZATION UNLOCK LIMITS TO FILE TRANSFER SPEED AND DISTANCE

Bryan’s team can utilize web, mobile, desktop or server clients for ingestion to the cloud, local storage or both.

Transfer distances and bandwidth become non-issues with 99% network utilization.

Transfer large file sets like seismic data from surveys up to 1000x faster than before.

Security is a high priority at chemicals & petroleum firms and Bryan can take comfort that his solution is compliant.

TRANSFER

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• File workflow and routing

• Advanced user and server management

• Complete monitoring and reporting

• High-availability configuration (active/active or active/passive)

• Extensive API support for embedding into existing transport solutions

HFT

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IBM ASPERA HIGH SPEED FILE TRANSFER HELPS BRYAN’S TEAM PROVIDE BETTER CUSTOMER EXPERIENCES THAN EVER BEFORE

Bryan’s team is supporting a new copper mining operation in Zambia for his company. The location is remote and connectivity is limited to VSAT and 2G cellular services. Physical transport of collected data is too expensive and takes too long to meet SLA requirements.


HOW TO MAKE

IT HAPPEN:

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SUPER COMPUTING DATA CENTER

Bryan’s team does not have the budget or the time to make any significant improvements to his

company’s physical network hardware or cable infrastructure

but they must move all the exploration data and eventually

the automated sensor data of the mining equipment for

analysis within 12 hours after collection to meet SLA deadlines.

Security requirements for the content is at an all-time high as Bryan’s company is the sole mining operation in a new area of the country and given sole rights to explore the region by the government.

Bryan’s group decides to deploy the IBM Aspera High Speed File Transfer solution in order to overcome bandwidth limitations with traditional IP file transfers and maximize the network they have.

The team is able to deliver very large data sets, imaging and video for analysis and research to their data centers all over the world in record time.

Bryan’s team now has the ability to

move huge (100GB+) data sets faster and more securely than

ever before to cloud or directly to the companies super

computing data centers for analysis

around the world.

HFT


IBM ASPERA PATENTED FASP TECHNOLOGY DELIVERS BLISTERING SPEEDS REGARDLESS OF TRADITIONAL FILE AND NETWORK LIMITATIONS

Maximum transfer speed,

bandwidth utilization and maximum I/O

throughput on any storage

platform regardless of

number or size of files

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• Deployed across enterprise servers, private, public and hybrid clouds

• Powerful and flexible security model combining authorization, user management, and access control

• Search, filtering, and sorting capabilities

HFT

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FILE SIZEINDEPENDENT

DISTANCEINDEPENDENT

Transfer, replicate or synchronize your data in all types of scenarios: one-to-one, hub and spoke, unidirectional and multi-directional

INFRASTRUCTURE AGNOSTIC

Locate your big data anywhere and move it seamlessly with high-speed,

secure transfers

ANY DEPLOYMENT

MODEL

ON PREMISE CLOUDHYBRID


HSS

Speedy & Reliable

Sluggish & Unpredictable

SmarterCommerce B2B

TO

HIGH SPEED DATA CENTER AND

CLOUD SYNC


Weeks for full system implementation and turn up

average throughput on data transfer rates between

synchronized sites

Multinational energy company active in over 180 countries involved in every aspect of oil, gas and geothermal energy, chemicals manufacturing and power generation needed a way to synchronize petabyte sized file systems with 100s of millions of files across the country and around the world quickly and securely.

2

8Gbs

HIGH-SPEED DATA CENTER AND CLOUD SYNCHSS

disaster readiness


Reduce the time to send and

receive secure files even across remote or poor

data connections at

up to 1000x faster than

standard protocols like

FTP.

Cloud usage and sensor growth means C&Ps must synchronize more data than ever

between data centers and user systems

eDiscovery, survey photo/video, logs and sensor dump data

archival

External partner/manufacturer manuals, firmware, updates, etc.

Data migration of LWD/MWD records for analysis and

consolidation

Remote sync of data centers and servers for disaster

recovery

DATA SETS GET ARE GETTING BIGGER AND C&Ps ARE ENABLING MORE REMOTE LOCATIONS AND BIG DATA SERVICES

HSS HIGH-SPEED DATA CENTER AND CLOUD SYNC

HOW TO MAKE

IT HAPPEN:

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LARGE DATA

FILES & SETS


IBM Aspera Sync intelligently

recognizes changes and file system

operations, instantaneously synchronizing of

millions of files and multi-terabyte file

sets at multi-gigabit transfer speeds to remote peers with

encryption in transit and at rest that

assures maximum security of business-

critical digital assets.

IBM ASPERA HIGH SPEED SYNC DELIVERS FASTER, MORE RELIABLY AND MORE SECURELY THAN RSYNC

Exabytes of data are created

every single day

2.5 1000x

IBM Aspera High Speed

Sync is up to 1000 times faster than traditional

rSync

40%

Current per annum

growth rate in enterprise storage each

year

HSS HIGH-SPEED DATA CENTER AND CLOUD SYNC

HOW TO MAKE

IT HAPPEN:

DO

MORE

FASTERKNOW

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IBM Aspera FASP technology is an

evolutionary leap in rapid file movement virtually eliminating time constraints and

throughput bottlenecks on even the most fragile and

underpowered networks.

IBM ASPERA HIGH SPEED SYNC GENERATES SIGNIFICANT SPEED IMPACTS WITHOUT ANY HARDWARE OR NETWORK ENHANCEMENTS

in network utilization.From 2% to 99% for file transfers.

Transfer that was taking 10 hours now takes 26 minutes.

in process turnaround time.Media collection to broadcast from 6 to 1.5 days.

20X + FASTER

4X REDUCTION

97%INCREASE

HIGH-SPEED DATA CENTER AND CLOUD SYNCHSS

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Agenda

Disruption in the Chemicals & Petroleum Industry




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IBM is dedicated to your success, in your industry

Unparalleled

Industry Expertise

• Accelerate solution design and thorough business process expertise

• Reduce project risk with reusable implementation patterns and support for industry standards

• Providing services to the top chemicals and petroleum organizations worldwide.

Extensive Industry

Support Community

• IBM partners with the top chemicals and petroleum organizations in the world to invest in innovative design, functionality, and integration

• Dedicated resources within Global Business Services with an average of more than 10 years of experience

• Services organization closely aligned with software products to effectively translate technology into business outcomes

Significant Technical

Investment

• Over $3 billion invested in the last 3 years to create a truly smarter approach to commerce

• Integrated products for easier implementation and increased speed to value

• Synchronized product roadmaps across software portfolio

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